In this online-oriented, social media-savvy world, you can be sure literary editors and agents will check out your social media activity. And instead of wandering the library stacks, your next fan may be just a post, tweet, or click away! So how are you coping with the seemingly 24/7 demands of effective social media management? Are you spending all your spare time creating posts instead of writing? Or are your social media platforms basically abandoned and gathering dust?
If you’re feeling overwhelmed, Web Design Relief recommends that you might be a good candidate for some help managing your social media profiles (Facebook, Twitter, Instagram, etc.).
8 Obvious Signs That It’s Time To Get Help With Your Social Media Marketing And Promotion
You’re exhausted. There’s so much to worry about—family obligations, finding time to write, researching and organizing your submissions to literary agents and literary magazine editors, cooking, mowing the lawn, maintaining a home—oh, and that pesky little thing called your day job. There’s no way you can add “build a massive following on Facebook” to your to-do list without eventually collapsing on your desk from lack of sleep.
You’re not really interested in learning the nuances of social media marketing. Social media just doesn’t resonate with you. You’re smart enough to know that creating buzz on social media takes a particular kind of skill (one that requires lots of research and practice). And while you’re an expert at many things, social media isn’t one of them, and you don’t have any interest in adding it to your wheelhouse.
You have a book launch coming up and could use some pointers. Whether you are an indie author self-publishing a book, or a traditionally published author working with a publishing house, you know how important it is to cultivate a social media presence—especially to launch a new book and generate sales. You want to make a big social media push to build your followers now so that when your book comes out, you can convert your fans into book-buying customers.
Your social media marketing efforts have plateaued and you don’t know what to do next. You’ve done everything right, but lately it feels like your efforts have stalled. You need a fresh perspective to breathe some new life into your outreach campaign.
You are suffering from social media burnout. After lots of tireless work and rewarding effort, you’ve finally realized you bit off more than you can chew. If you don’t make a change soon, there may be irreversible damage to your emotional relationship with social media.
You’re shy and have social media stage fright. You’re a dedicated introvert, and you definitely don’t like the mandatory grandstanding that seems to go hand in hand with social media promotion. You wish someone else would take the lead.
You’ve tried the “guaranteed followers” route, and it didn’t work. After paying too much money for a company to inflate your number of followers, you realize that people in the publishing industry prize the quality of interactions more than the number of fans. Now it’s time to start building relationships with the people who have followed you online.
You would rather be writing. When all is said and done, you’re a writer, not a marketing guru. When you have a free moment, your thoughts lead you to the page—not to Facebook.
Before You Hire A Social Media Consultant
There are a number of different ways to get help with your social networking profiles—from hiring a personal assistant to connecting with a publicity firm. After you have identified your preferences and budget, it’s important to ask key questions, like How many followers do you have? Or Will you agree not to post anything without permission? Also, you should know how to spot potential warning signs.
Learn more about the questions you should ask before hiring social media help.
If you’d like to focus on your writing and let someone else handle the details of your social media, we can help! With our Virtual Assistant programs, we’ll take care of building your fan base and keeping your Facebook, Twitter, and Pinterest social media platforms active and current.