Sure, having a well-maintained, active author website is a vital element in your author platform and social media support—but who has the time to deal with that? You have your day job, appointments to keep, groceries to buy, children to drop off and pick up, and your writing time to squeeze in. You may wonder why you should worry about building an author website if you haven’t even written a book yet!
Fortunately, the experts at Web Design Relief have a trick or two up their sleeves for hassle-free author website prep.
Tips For Planning An Author Website With A Minimum Of Cost And Fuss
Claim your domain name for your author website. Author websites aren’t created in a day. There are multiple steps before you actually build the site itself. And the most important step is to claim your domain name, i.e., your “URL.”
If you have a relatively common name (like John Doe), you may find that a simple domain URL using your name, such as www.JohnDoe.com, or even a more elaborate one like www.JohnDoeBooks.com or www.AuthorJohnDoe.com, may already be taken. That means you’ll have to think up some creative domain names so your future fans can find you—a job best done when you’re not under pressure.
Decide on your web hosting company. After you’ve registered your domain name, you need to decide which company will “host” your website. Web hosting companies allow your site to be stored on their servers as they provide the technology that allows it to be viewed on the Internet. Check prices and fees carefully to make sure you find the best hosting company for your website. Remember, a bargain isn’t always a bargain: Make sure the hosting company offers the best security and regularly scheduled backups. For the most hassle-free, dependable hosting, talk to Web Design Relief!
Prepare your content. Sooner or later, you’ll have to write an author bio. You may also have to write a back-of-the-book blurb about your story or nonfiction project. You certainly will need an author-dedicated email address. An author photo wouldn’t hurt, either. When it comes to these marketing and promotion basics, you might as well start now.
Build an author website, or have one built for you. Even if you don’t have plans for a book, or it won’t be released for over a year, people interested in you and your writing will be searching for you on the Internet. What will they find?
A single page with info about your project, yourself, and your contact information is all you need to make yourself “searchable” on Google and other search engines. You don’t want to miss out on any opportunities!
Some authors build their own websites using drag-and-drop builders like Wix, Squarespace, Weebly, and Jimdo. Tech-savvy authors may use WordPress. But if you want to avoid handling all the technical complexities yourself, consider hiring someone to build your author website for you. You may be surprised at how stress-free and inexpensive it can be to have Web Design Relief do all the work for you.
While your author website is the hub of all marketing and promotion efforts and the best first step to creating a platform, you should also act now to claim your social media profiles as well. By having all your foundation elements in place, you’ll be ready to market and promote your writing when the moment arrives.
Question: When you go to an author website, what’s the first thing you look for? A bio? Book list? Contact information? Upcoming events? Breaking news?