It’s a question many writers ask: how to best use the time spent supporting an online presence. Should you focus on your author website, or spend your precious free time posting on social media? Web Design Relief has the answers you need.
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have their unique advantages and limitations, and are all essential tools in a writer’s online marketing toolkit.
But an author website can do every bit as much for your online presence—and maybe even more—as a strong social media platform.
Social Media Vs. Author Website: Comparing The Benefits
- Community Building
One of the greatest advantages of an author website lies in its ability to build and maintain a dedicated fan base. While social media platforms might help you find an audience, an author website allows you to build and support your fan base more effectively using mailing lists and blog posts.
- SEO Potential
Content is the engine that drives your online presence, and there’s no better way to power that engine than with the SEO (Search Engine Optimization) potential of an author website. With the right keywords, you can boost your website’s rank so that it comes up higher in search results. Engaging graphics, informative blog posts, and well-placed social sharing icons will help expand your reach and find new readers.
- Established Infrastructure
One of the obvious advantages of social media platforms is that each has its own established user base. Purchasing ads and engaging with your existing followers can quickly translate to greater exposure for your writing.
- Access to Like-minded People
Social media platforms feature groups and fan bases that savvy social media marketers can use to their advantage. Check out upcoming events and existing groups to find individuals who will be interested in you and your writing.
What Does It All Mean?
If social media platforms and author websites each contribute essential functions to an overall social media marketing strategy, which should you use?
The answer is both. Like peanut butter and jelly, social media and an author website complement each other in all the right ways. An author website will act as the hub of your online presence, and social media will offer you the perfect means of outreach and distribution.
Question: What’s your preferred social media platform for marketing yourself as a writer?