Author Archives: Web Design Relief Staff

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

Writers: How To Use Twitter Like A Best-Selling Author | Web Design Relief

With over 336 million monthly active users, Twitter is still one of the most popular social media platforms. For this reason, you’ll find many best-selling authors using Twitter to connect with their readers, including Stephen King, J.K. Rowling, Jodi Picoult, Rick Riordan, Neil Gaiman, and many others. The social media experts at Web Design Relief have some tips to help you take full advantage of Twitter to build your own reader fan base:

Make Smart Use Of Hashtags

Many Twitter users assume that when it comes to hashtags, the more the better to reach the widest possible audience. However, this may not be as effective as once thought. New studies show that the optimum number of hashtags per tweet is one or two at most. Here are a few hashtags that are specific to the writing community that you can try next time you tweet:

#amwriting – This tag is most commonly used when writers discuss projects in progress.

#WriterWednesday – Twitter absolutely loves alliteration, and Wednesday is the day for writers. This hashtag can be used to update your current (and potential) readers and followers as to what’s new in your writing life.

#WritersLife – Keep in mind many of these can be used together. #WritersLife is similar in intention to the previous hashtags.

#WriteTip – Share your experience and knowledge with the Twitter writing community.

These are only a few examples of the many writing-related hashtags you can use on Twitter. And you don’t have to stick with preexisting hashtags—you can make up your own as well!

Update Your Profile From Time To Time

Do you still have the same old Twitter profile photo from when you first opened your account? The one from three hairstyles ago? Time for a change! Many authors use professional headshots on their various social media profiles, but you can use something casual as well.

In addition to updating your profile picture, be sure to update your profile’s cover photo as well. This could be anything you’d like it to be: the cover of your latest book, a photo you took that represents you and your genre, artwork or images that will appeal to your fans and readers, etc. Just be sure to keep your images and style consistent across all of your social media platforms to help reinforce your author brand and make it easier for your audience to recognize you.

Remember to update your bio with current projects you’re working on, any new publication credits, and details that show off your personality.

Tweet During Peak Hours And On High-Traffic Days

Twitter experiences high and low activity times just like every other social media platform. While your peak hours may be relative to your location and the location of your audience, there are days and hours that absolutely have the most traffic. For Twitter, the best time to tweet is 12 p.m. – 3 p.m. on weekdays. This would be the perfect time to announce a contest to win your latest book or a genre-themed gift basket!

Utilize More Multimedia

Photos and videos are the best way to stand out from the crowd on Twitter. Share some photos or videos you’ve taken during a recent book signing event or a writing conference you attended—just remember to keep safety in mind. Tweet a photo of your book or the literary journal you’ve been published in. And yes, it’s true—cute photos of pets are very popular on social media, so go ahead and post that adorable photo of Fido or Fluffy. Your followers will enjoy a glimpse into your daily life.

If you’re comfortable, consider making a video of yourself and talk to your audience directly. Most laptops and smartphones make it super easy to create short, simple videos. Vlogging (video blogging) is growing in popularity in the online writing community. You might find that you enjoy this new way to interact with your readers and fans.

 

Question: What have you found most effectively boosts your tweets on Twitter?

Terrified By Technology, Writer? Here Are 4 Tips For Die-Hard Digiphobes | Web Design Relief

There was a time when all a writer needed was ink, paper, a little bit of candlelight, and, of course, a great idea. While most writers are thankful that we’ve ditched our candles in favor of electric lights and our quills for pens or keyboards, Web Design Relief knows that not all writers are happy with the plethora of changes brought on by the digital revolution. If you’re a writer who’s also a digiphobe—someone who fears digital technology—here are a few tips to help you deal with your techno-jitters:

Use Technology That Lets You Keep It Old School

Fewer and fewer literary publications are accepting snail-mailed submissions, so writers who prefer to use typewriters or handwrite their manuscripts will feel more pressure to type their final draft into a computer in order to submit their work via email or a submission manager.

The good news, however, is that programs like Evernote or Microsoft’s OneNote mean you don’t have to change your writing habits. Writers can simply upload a picture of their handwritten or printed manuscript, and the app will convert it into an editable Word file that is ready to be submitted! Be aware, these programs often work better with typed text than handwriting.

Focus Only On The Elements You Need

Writers who aren’t comfortable with computers often shy away from using them because they feel overwhelmed by options. The seemingly endless series of tabs and drop-down menus can leave you feeling paralyzed by choice. But there’s now a solution, thanks to programs like FocusWriter, which offers a no-nonsense, distraction-free experience emphasizing simplicity above all else. It’s perfect for any writer who wants to get back to the basics, and it even includes optional typewriter sound effects for the nostalgic among us!

Ask For Help From Someone Tech-Savvy

While it’s possible to write without having to interact with a computer, the same cannot be said about the submission process. The vast majority of publications require that submissions be made through online submission managers or via email, and they often require that your manuscript be formatted according to a particular set of specifications. If you find the technical aspects of making online submissions are totally out of your wheelhouse, ask a tech-savvy friend or family member to guide you through every step of the process. If you’d rather turn to professionals for assistance, the submission strategy experts at Writer’s Relief can help!

Face Your Fear—And Conquer It!

The more you know about computers and how they can make your writing life easier, the less scary and frustrating computers will be! Computers and the Internet can be great time-savers. No more correction tape or scribbling out—just hit delete and type in your edits! And on a cold, rainy day, conducting research from the comfort of home has great appeal. If you want to take the first step toward dealing with your computer qualms, here’s a beginner’s guide to using a computer. You can also sign up for a computer course at your local library or community college.

 

Question: Do you prefer using a pen and paper or a computer keyboard?

How To Pick The Right URL Or Domain For Your Author Website | Web Design Relief

At Web Design Relief, we know that choosing the right URL or domain for your new author website is just as important as designing and developing the actual website. Your Uniform Resource Locator (URL) is the web address that people will use to find your website on the Internet—it will represent you to your fans,… Continue Reading

How Do You Spell SEO? Tips to Help Search Engines Find Your Books | Web Design Relief

With thousands of books published every day, one of the biggest hurdles for up-and-coming authors is discoverability. In order to successfully sell your book, an interested reader has to know about it! So how do you get the word out about your book? The experts at Web Design Relief know that one of the most… Continue Reading

Penny-Pinching Ways To Update Your Author Website | Web Design Relief

It’s important that your author website is up to date, attractive, and properly functioning so visitors keep coming back for more. Web Design Relief has some inexpensive, penny-pinching ways to have an engaging author website without breaking your budget. Affordable Ways To Update Your Author Website Mobile-friendly, responsive design. Nowadays most visitors will be viewing… Continue Reading


Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
close-link
Live Chat Software