Smart Ways To Automate Your Social Media While You’re On Vacation | Web Design Relief

 

Your bags are packed, the house is locked up, and your travel itinerary is ready to go. There’s just one problem: Your phone won’t stop beeping from Facebook and Twitter notifications. It’s a reminder that no matter how far you travel, the pressures of social media can follow you anywhere you go. That is, unless you plan ahead!

At Web Design Relief, we’ve compiled a few of the best ways to automate your social media platforms so your online marketing machine will work at full capacity while you soak up some sun and enjoy a little R&R.

Use all the tools at your disposal. Automation software and apps are designed to curate your content so you can plan your strategy before you leave to catch your flight. Platforms like Hootsuite, HubSpot, and Social Oomph allow you to schedule posts for the future and monitor activity so you can be involved in social networking as much—or as little—as you choose.

Be smart about when you post. There are analytical tools available that allow you to analyze your content to determine when your posts are most effective. So, while it may be tempting to schedule posts quickly so you can get on with your vacation, remember that it pays to take the time to determine when you should schedule your posts.

Don’t be afraid to replay the hits. For many, the greatest challenge of running a social media platform is finding and creating content that their followers will enjoy. If you won’t have time to do so while you’re on vacation, then look back at your older posts. Oftentimes you will find content that is still relevant, allowing you to quickly create high-quality posts on the go.

Stay safe out there. It may be tempting to keep your followers apprised of your whereabouts in real time—but there can be risks associated with broadcasting to the world that you’re away from home. Four out of five burglars reportedly use social media to find easy targets for break-ins. To keep safe on vacation, refrain from posting about your travel plans online and wait to post any photos of your vacation until you’ve returned home.

It’s okay to occasionally check in. While it would hardly be a vacation if you spent your time analyzing “likes” and “retweets,” there’s no harm in setting aside time each day to see what’s happening on your social media. If you manage your time wisely, a few minutes in the morning or evening will give you the opportunity to stay current, reply to followers, and make any necessary tweaks to your post schedule.

Final Thoughts on Tech-Savvy Traveling

Technology has made it easy to keep your marketing strategy on course, even when you’re unable to oversee every step of the process. Unfortunately, technology has also made it easy to work anytime, anywhere. Use these tips to keep your strategy up and running, but don’t forget to enjoy your time away!

 

Question: What tools do you use to automate your social media?

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Put Your Best Footer Forward On Your Author Website | Web Design Relief

When designing your author website, you want to be sure that, from head to toe, it will make a great first impression on your visitors. So you’ll spend a lot of time considering different styles and looks in order to choose the most eye-catching header, an intriguing home page design, and maybe even a new head shot. But before you launch your author website, Web Design Relief has a question: What about your website’s footer?

You might think your website’s footer doesn’t matter and that no one is going to look at the bottom of your page. But consider this: Your footer appears at the bottom of every page on your website. So ignoring the potential of your site’s footer is like getting dressed up in a sleek black tuxedo…and then putting on clunky brown shoes.

6 Ways To Maximize The Impact Of Your Author Website Footer

Social Media Connections. Never overlook an opportunity to connect with your visitors and fans via social media. Putting social media links and buttons in your footer—and at your visitors’ fingertips— makes it easy to cross promote and reach your audience on Facebook, Twitter, Instagram, Tumblr, and more!

Literary Awards and Quotes from Reviewers. While visitors are perusing your website pages, you can keep your literary awards, accolades, and affirmative quotes from reviewers in view by placing them strategically in your footer. This positive reinforcement can help turn browsers into buyers!

A Book Carousel. This is a great way to feature multiple book projects that will appear in a scrolling element on every page. Showcasing your books in a carousel lets your potential fans easily see all the books you have available, which can boost your overall sales.

About Me and Contact Info. Typically, the About Me and Contact Info appear on separate pages on your author website. Your website will stand out from the pack and have the potential to engage more viewers if you put your basic contact information and a short bio with a head shot in your footer.

Copyright Notice. This is a standard element that should be in every website footer, and one we felt is important to mention. The copyright notice should include the © symbol, the year of your website’s publication, and your name. The footer is also where you note the designer if your website was created by a third party.

Call to Action. The footer is a great place to remind your visitors to follow you on your social networks, sign up for your newsletter, or join your email list to receive exclusive freebies. And be sure to mention where and how they can purchase your book!

Important Design Elements For Your Website Footer

In most cases, your website footer is a smaller area. So you’ll want to feature only the elements that focus on your main goal, whether it’s selling books, building your email list, or growing your social media connections. This is not the place for an information dump—if your footer is too busy and disconnected, visitors will simply ignore it.

Also, the design of your website footer shouldn’t look like an afterthought slapped on at the last minute—integrate the design into your overall theme by incorporating similar graphic elements and colors. Use an easy-to-read typeface that stands out on the background.

 

Question: What does your author website footer include?

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Links Roundup June 2017 | Web Design Relief

Found on the Internet by our intrepid Web Design Relief researchers: June’s Links Roundup!  This month, learn more about how to increase your website traffic; research a nonfiction book proposal; start a blog (you know you want to!); and use social media to add to your newsletter mailing list. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

How To Keep Hustling When Your Traffic Doesn’t Respond To Any Of Your Efforts – via bloggingwizard – Having trouble directing traffic to your blog? Is your niche market not flocking to you like you thought it would? BloggingWizard offers simple rules and tactics for effective traffic generation.

5 Research Steps Before You Write Your Book Proposal – via Jane Friedman – Writing a good nonfiction book proposal requires more than just the facts. Jane Friedman offers tips that include exploring competitive titles, authors, websites, and bloggers on the market, as well as pinpointing your primary audience.

How To Start A Blog – A Beginner’s Guide For 2017 – via Blogging Basics 101 – Sure, 2017 may be half over, but Jessica Knapp explains why you should still start a blog and join a blogging community. She also provides useful resources for beginning bloggers, such as choosing a blogging niche and fixable blog mistakes.

4 Ways To Use Social Media To Light A Fire Under Your List Building Strategy – via ProBlogger – Megan Totka tells you how to build a profitable email list to support your marketing efforts. Learn how to keep subscribers from unsubscribing, target ads to specific prospects, and amplify your content with the help of industry leaders.

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7 Signs That Your Writer Website Will Impress Literary Agents, Editors, And Readers | Web Design Relief

Your author website is the hub of your online identity. It’s the first place curious visitors will check to learn more about you and your writing. Are you sure your author website will make a good impression on literary agents, editors, and—of course—readers? Signs Your Author Website Will make A Good First Impression: Insider Tips… Continue Reading

How To Handle Multiple Pen Names On Your Author Website | Web Design Relief

For some writers, using a pseudonym gives them the freedom to express themselves and may even help them get published. A children’s librarian who writes dark thrillers can “hide” behind a pen name—perhaps one that is as dark and thrilling as her novels. Or a writer with a name that’s impossible to spell or pronounce… Continue Reading

5 Dangers Of Sharing Your Creative Writing Using Social Media | Web Design Relief

Sharing your writing on social media may seem like a great idea, especially when you’re getting lots of Likes and retweets to lift your spirits. But wait—the experts here at Web Design Relief want to warn you about a few possible dangers of posting your creative writing on social networking websites. The Dangers Of Sharing Your… Continue Reading

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