The #1 Thing Most Writers Miss When Building An Author Platform | Web Design Relief

If you’ve been working hard to create an effective marketing and promotion campaign, then you’ve no doubt spent a meaningful amount of time on the essential elements an author must have to build a strong reputation: quality writing, great branding, networking, social media presence, author website, promotional items (like mailers, writing conference goodies, and other materials), and more!

But here at Web Design Relief we know that many writers spend so much time on the individual elements of a great marketing campaign, they neglect the most important and powerful key to a promotional campaign:


Here’s Why Coordination Is So Important To Your Author Platform

To coordinate your social media outreach with your networking, author website, and promotional efforts, you must create functioning links that lead potential fans from one promo machine to another. These vital links will:

  • Give people reasons to keep thinking about you longer (and remember you)
  • Increase the likelihood that visitors will become permanent followers
  • Increase the odds that followers will become buyers via repeated contact at multiple levels
  • Boost your chances of cutting through the glut of ads your readers already receive from others

How Writers Can Get The Elements Of Their Author Platform To Coordinate

Google yourself. Take a look at the results that appear when you Google your name. When you are in command of your reader’s clickable options in search engines, you’re more likely to direct them toward the action you want them to take (whether it’s making a sale or signing up a mailing-list subscriber). Here are some ways to become more Googleable.

Implement good SEO practices. Whether you’re creating an author website or writing guest blog posts, your place in search engines can sometimes be helped through strong Search Engine Optimization copywriting.

Send real-time audiences to your website to build your email list. Using your readings, lectures, and other appearances to give people a reason to sign up for your mailing list is an easy way to build a lasting relationship.

Use your author bio as an opportunity to send readers to your author website. Always include your author website URL in your byline.

Contact your email subscribers to advertise real-time reading, social media contests, and appearances. Hosting a contest on a social media profile? Invite members of your email list to join in (and vice versa) to stir up extra excitement (and more social shares).

Share your writing online—the right way. There’s a wrong way and a right way to make it easy for people to read your creative writing on the Web.

Integrate your social media profiles into your author website. Your social media feeds can keep your author website feeling fresh and regularly updated—which is key for ensuring that your efforts feel current and active. How’s how to integrate.

The Lynchpin That Holds Your Author Platform All Together Is…

You guessed it!

It’s you. If you are consistent about who you are, what you write, and what your goals are, then all of the aspects of your author platform will naturally have the great uniformity that establishes a consistent author brand. Being your authentic self is more than just smart living; it’s smart marketing too!


Question: Do you coordinate your efforts? Add your tips for our readers! (And feel free to share links.)


Web Design Relief’s Links Roundup May 2017

It’s time for our May Links Roundup! You can always count on Web Design Relief to find all the articles you should read first. We’re doing this month by the numbers: 100 best websites for writers, 41 WordPress themes, 12 steps to create a review campaign for your newly minted book, and 28 dos and don’ts to improve your writing. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

100 Best Websites for Writers 2017 – via The Write Life – Having eight useful categories makes this list of 100 sites user-friendly. Whether it’s blogging, freelancing, or editing (to name a few), you can find all your writerly needs here thanks to Marisol Dahl.

41 Fantastic WordPress Themes for Serious Bloggers (2017 Edition) – via bloggingwizard – Need a new look for your WordPress site this year? These 41 themes, compiled by Christine C. Renee, are just what you need! Though they’re predominantly premium themes (meaning that there is a cost), some of the themes are free. Each theme is accompanied by a description of its compatibilities and aesthetic qualities—an added convenience if you’re scrambling to redesign.

How to Create a Review Campaign for Your Book Launch – via Book Marketing Tools – If you’re a self-published author, you may be familiar with the difficulties of getting reviews for your first book. For those of you lucky enough to find this article, you may not have to suffer the same challenges. This 12-step list walks you through the preparation process and offers a couple of templates for soliciting reviews from already established writers.

28 Dos and Don’ts: A Must-Have Checklist to Improve Your Writing – Writers Write – They’re so simple, you may not have even considered these 14 dos and 14 don’ts when you’re writing! Simple as they may be, the dos and don’ts are also relevant. These tips from Amanda Patterson will help you improve your writing.

The Top 5 Problems Of (And Solutions For) Maintaining A Writer’s Blog

One of the most important self-promotion tools available for writers is an author website—and, more specifically, the writer’s blog featured on that website. A blog gives you the opportunity to connect directly with your readership, to contribute to the literary community, and, of course, to promote your writing.

But maintaining an effective, interesting blog that keeps your readers coming back for more can be harder than you might expect. Just because you’re a writer and have a certain mastery of words doesn’t mean you’ll be a successful blogger. Blogging requires an additional set of skills, such as putting on your marketing hat and considering what will hook your readers.

Here are the top five problems writers face when maintaining their blogs, and the tips that will help overcome these obstacles:

Problem #1: Lack of inspiration

As a writer, you’ve probably experienced the frustration of staring at a blank screen while waiting for inspiration to strike. But as a savvy writer, you should also know that writing only when you’re feeling inspired is a recipe for slow progress, wasted time, and wasted potential. Keep writing, and make sure your blog looks sharp with interesting designs and graphics.

Solution: Dive into it!

If you’re not sure how to begin your latest blog post, there’s one foolproof way to overcome that obstacle: Just start writing. It doesn’t matter if what you’re writing isn’t polished—use this time to explore ideas. In short, when inspiration can’t find you, you should go looking for inspiration instead. And remember to stay motivated and on track using these smart blogging tips.

Problem #2: Scheduling conflicts

Between work, family, friends, and writing, it’s no wonder that maintaining a blog is the first thing to fall to the wayside for many writers. There are only so many hours in a day!

Solution: Plan ahead

Create a schedule for yourself that includes dedicated time for your blog. No need to go overboard—an hour or two a week should be enough time. Be sure to make your blogging time something you look forward to by including a special treat for yourself: Schedule a walk or an indulgent snack for when your blogging is completed. (Okay, you can have the snack while you blog!)

Problem #3: No audience

Of the many difficulties associated with maintaining a blog, the most frustrating is the demoralizing effect of having little or no audience.

Solution: Consistency and patience

An audience does not pop up overnight. To be an effective blogger, you must put in the time and effort to cultivate an audience. And to do that, you’re going to have to consistently provide your readers with compelling content.

Problem #4: Not showing up in Internet searches

When you search for your blog on the Internet, it doesn’t show up at the top of the search results—and maybe not even on the first page.

Solution: Utilize SEO

Make sure search engines can “see” you by using SEO (search engine optimization). Always include the keywords or tags in your article and headline that will make you more “findable” by the top search engines, Google, Yahoo, and Bing.

Problem #5: Technical hurdles

For many writers, the hardest part about having a blog is dealing with the technical demands of running your own curated space on the Internet. After all, you’re a writer, not an IT specialist! (Unless, of course, you’re an IT specialist who also happens to write poetry or prose.)

Solution: Ask for help

Enlist a tech-savvy friend to guide you, or check out helpful online resources. And if your author website is built on a user-friendly platform like WordPress, it will be much easier for you to navigate.

Final Thoughts

While it may not be easy to maintain your blog and keep it current, fresh-looking, and interesting—it’s definitely worth the effort. A blog is a great way to reach new audiences for your writing and to increase interaction with your existing fan base.


Question: What are some of the problems you’ve faced while maintaining your blog, and how did you overcome them?


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Tips For Getting Over Social Media Stage Fright

It’s your big moment: The audience eagerly awaits your next word. But your palms are sweaty and you’re much too nervous…to press that button and post on social media. You’re one of the many writers who suffer from social media stage fright. Having an active Internet presence is the most effective way to develop an author… Continue Reading

Links Roundup April 2017

Spring is here, and so is our Links Roundup for April 2017! We’ve found articles about how to simplify your writing with different apps; tax advice for bloggers; tips for creating compelling blog content; how to make your blog more user-friendly; and up-to-date advice on how to publish an e-book. Whether you create your own… Continue Reading

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