Category Archives: Author Platform Resources

Your Author Website Vs. Your Social Media Profiles | Web Design Relief

It’s a question many writers ask: how to best use the time spent supporting an online presence. Should you focus on your author website, or spend your precious free time posting on social media? Web Design Relief has the answers you need.

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have their unique advantages and limitations, and are all essential tools in a writer’s online marketing toolkit.

But an author website can do every bit as much for your online presence—and maybe even more—as a strong social media platform.

Social Media Vs. Author Website: Comparing The Benefits

Author Website

  • Community Building

One of the greatest advantages of an author website lies in its ability to build and maintain a dedicated fan base. While social media platforms might help you find an audience, an author website allows you to build and support your fan base more effectively using mailing lists and blog posts.

  • SEO Potential

Content is the engine that drives your online presence, and there’s no better way to power that engine than with the SEO (Search Engine Optimization) potential of an author website. With the right keywords, you can boost your website’s rank so that it comes up higher in search results. Engaging graphics, informative blog posts, and well-placed social sharing icons will help expand your reach and find new readers.

Social Media

  • Established Infrastructure

One of the obvious advantages of social media platforms is that each has its own established user base. Purchasing ads and engaging with your existing followers can quickly translate to greater exposure for your writing.

  • Access to Like-minded People

Social media platforms feature groups and fan bases that savvy social media marketers can use to their advantage. Check out upcoming events and existing groups to find individuals who will be interested in you and your writing.

What Does It All Mean?

If social media platforms and author websites each contribute essential functions to an overall social media marketing strategy, which should you use?

The answer is both. Like peanut butter and jelly, social media and an author website complement each other in all the right ways. An author website will act as the hub of your online presence, and social media will offer you the perfect means of outreach and distribution.

 

Question: What’s your preferred social media platform for marketing yourself as a writer?

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Links Roundup June 2017 | Web Design Relief

Found on the Internet by our intrepid Web Design Relief researchers: June’s Links Roundup!  This month, learn more about how to increase your website traffic; research a nonfiction book proposal; start a blog (you know you want to!); and use social media to add to your newsletter mailing list. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

How To Keep Hustling When Your Traffic Doesn’t Respond To Any Of Your Efforts – via bloggingwizard – Having trouble directing traffic to your blog? Is your niche market not flocking to you like you thought it would? BloggingWizard offers simple rules and tactics for effective traffic generation.

5 Research Steps Before You Write Your Book Proposal – via Jane Friedman – Writing a good nonfiction book proposal requires more than just the facts. Jane Friedman offers tips that include exploring competitive titles, authors, websites, and bloggers on the market, as well as pinpointing your primary audience.

How To Start A Blog – A Beginner’s Guide For 2017 – via Blogging Basics 101 – Sure, 2017 may be half over, but Jessica Knapp explains why you should still start a blog and join a blogging community. She also provides useful resources for beginning bloggers, such as choosing a blogging niche and fixable blog mistakes.

4 Ways To Use Social Media To Light A Fire Under Your List Building Strategy – via ProBlogger – Megan Totka tells you how to build a profitable email list to support your marketing efforts. Learn how to keep subscribers from unsubscribing, target ads to specific prospects, and amplify your content with the help of industry leaders.

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The #1 Thing Most Writers Miss When Building An Author Platform | Web Design Relief

If you’ve been working hard to create an effective marketing and promotion campaign, then you’ve no doubt spent a meaningful amount of time on the essential elements an author must have to build a strong reputation: quality writing, great branding, networking, social media presence, author website, promotional items (like mailers, writing conference goodies, and other materials), and more!

But here at Web Design Relief we know that many writers spend so much time on the individual elements of a great marketing campaign, they neglect the most important and powerful key to a promotional campaign:

Coordination.

Here’s Why Coordination Is So Important To Your Author Platform

To coordinate your social media outreach with your networking, author website, and promotional efforts, you must create functioning links that lead potential fans from one promo machine to another. These vital links will:

  • Give people reasons to keep thinking about you longer (and remember you)
  • Increase the likelihood that visitors will become permanent followers
  • Increase the odds that followers will become buyers via repeated contact at multiple levels
  • Boost your chances of cutting through the glut of ads your readers already receive from others

How Writers Can Get The Elements Of Their Author Platform To Coordinate

Google yourself. Take a look at the results that appear when you Google your name. When you are in command of your reader’s clickable options in search engines, you’re more likely to direct them toward the action you want them to take (whether it’s making a sale or signing up a mailing-list subscriber). Here are some ways to become more Googleable.

Implement good SEO practices. Whether you’re creating an author website or writing guest blog posts, your place in search engines can sometimes be helped through strong Search Engine Optimization copywriting.

Send real-time audiences to your website to build your email list. Using your readings, lectures, and other appearances to give people a reason to sign up for your mailing list is an easy way to build a lasting relationship.

Use your author bio as an opportunity to send readers to your author website. Always include your author website URL in your byline.

Contact your email subscribers to advertise real-time reading, social media contests, and appearances. Hosting a contest on a social media profile? Invite members of your email list to join in (and vice versa) to stir up extra excitement (and more social shares).

Share your writing online—the right way. There’s a wrong way and a right way to make it easy for people to read your creative writing on the Web.

Integrate your social media profiles into your author website. Your social media feeds can keep your author website feeling fresh and regularly updated—which is key for ensuring that your efforts feel current and active. How’s how to integrate.

The Lynchpin That Holds Your Author Platform All Together Is…

You guessed it!

It’s you. If you are consistent about who you are, what you write, and what your goals are, then all of the aspects of your author platform will naturally have the great uniformity that establishes a consistent author brand. Being your authentic self is more than just smart living; it’s smart marketing too!

 

Question: Do you coordinate your efforts? Add your tips for our readers! (And feel free to share links.)

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Links Roundup April 2017

Spring is here, and so is our Links Roundup for April 2017! We’ve found articles about how to simplify your writing with different apps; tax advice for bloggers; tips for creating compelling blog content; how to make your blog more user-friendly; and up-to-date advice on how to publish an e-book. Whether you create your own… Continue Reading

Links Roundup March 2017

Lucky you—here’s our March Links Roundup! This month we bring you articles about how to set up your browser to minimize distraction and increase productivity; predictions for SEO in the coming year; tips on how to start a blog; advice on teaching an online writing course; and what we can expect for book marketing in… Continue Reading

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