Category Archives: Author Platform Resources

December Links Roundup | Web Design Relief

Welcome to December’s Links Roundup! This holiday season, we are gifting you with tips and tidbits from all over the Internet! There’s something for everyone: tips to improve your SEO this holiday season; WordPress formatting advice to make your blog posts more readable; and much more! Whether you create your own author website or Web Design Relief creates one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

Unpublished Writers and Websites: Should You Have One and What Should It Say? – via Jane Friedman – Even if you’re an unpublished author, it’s still smart to have an author website. Jane Friedman offers tips about what unpublished authors should put on their websites, how to structure a home page, and what platform to use.

62 Essential Blogging Tips – via Writers Write – Amanda Patterson provides not ten, not twenty, but sixty-two essential blogging tips! Learn about creating content, craft, headlines, technical tips, and the basics of starting an amazing blog!

The Local SEO Holiday Checklist – via Moz – The holidays are busy, but you still shouldn’t forget to improve and tweak your SEO! Miriam Ellis provides a list for you to check twice—or thrice!—as you work to improve your SEO this holiday season.

4 WordPress Formatting Tips to Make Your Posts More Readable – via ProBlogger – In addition to creating quality blog posts for your blog or website, it’s important that your posts are readable. Pro Blogger Ali Luke discusses WordPress formatting advice that will make your blog posts easier to read for your audience.

 

 

November Links Roundup | Web Design Relief

Welcome to November’s Links Roundup—and just like Thanksgiving dinner, this Roundup is stuffed! Our Web Design Relief research experts have found something for everyone: how an online community can lead to a book deal; a five-day plan to accomplish your blogging goals; and much more! Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

What’s More Important: Author Websites or Social Media? via Jane Friedman – Nowadays, authors who are serious about their writing career use social media. Additionally, many writers have author websites. Jane Friedman explains which is more important to have for authors trying to make their way in today’s publishing market.

How Building an Online Community for Introverts Led to My First Book Deal via The Write Life – Writing is often considered a solo activity for introverts. But Jenn Granneman tells us how starting a blog for introverts eventually became an online community, which led to her first book deal. In addition to writing engaging content, Granneman discusses social media promotion and carving out time to work on her blog.

Do We Still Need Web Designers? via Blog Tyrant – In the age of Wix, WordPress, and other website platforms, it may seem superfluous to hire a web designer. Blog Tyrant discusses the history of web designers, their changing roles in today’s Internet, and whether you need a web designer for your website.

How To Smash Your Blogging Goals In Just Five Days via ProBlogger – Do you often find yourself procrastinating? Does the idea of starting a blog feel intimidating? Ellen Jackson details five steps to becoming a stronger blogger by focusing on “one day” goals, including knowing exactly what you want to achieve, taking conscious action, and more!

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Your Author Website Vs. Your Social Media Profiles | Web Design Relief

It’s a question many writers ask: how to best use the time spent supporting an online presence. Should you focus on your author website, or spend your precious free time posting on social media? Web Design Relief has the answers you need.

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have their unique advantages and limitations, and are all essential tools in a writer’s online marketing toolkit.

But an author website can do every bit as much for your online presence—and maybe even more—as a strong social media platform.

Social Media Vs. Author Website: Comparing The Benefits

Author Website

  • Community Building

One of the greatest advantages of an author website lies in its ability to build and maintain a dedicated fan base. While social media platforms might help you find an audience, an author website allows you to build and support your fan base more effectively using mailing lists and blog posts.

  • SEO Potential

Content is the engine that drives your online presence, and there’s no better way to power that engine than with the SEO (Search Engine Optimization) potential of an author website. With the right keywords, you can boost your website’s rank so that it comes up higher in search results. Engaging graphics, informative blog posts, and well-placed social sharing icons will help expand your reach and find new readers.

Social Media

  • Established Infrastructure

One of the obvious advantages of social media platforms is that each has its own established user base. Purchasing ads and engaging with your existing followers can quickly translate to greater exposure for your writing.

  • Access to Like-minded People

Social media platforms feature groups and fan bases that savvy social media marketers can use to their advantage. Check out upcoming events and existing groups to find individuals who will be interested in you and your writing.

What Does It All Mean?

If social media platforms and author websites each contribute essential functions to an overall social media marketing strategy, which should you use?

The answer is both. Like peanut butter and jelly, social media and an author website complement each other in all the right ways. An author website will act as the hub of your online presence, and social media will offer you the perfect means of outreach and distribution.

 

Question: What’s your preferred social media platform for marketing yourself as a writer?

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The #1 Thing Most Writers Miss When Building An Author Platform | Web Design Relief

If you’ve been working hard to create an effective marketing and promotion campaign, then you’ve no doubt spent a meaningful amount of time on the essential elements an author must have to build a strong reputation: quality writing, great branding, networking, social media presence, author website, promotional items (like mailers, writing conference goodies, and other materials), and more! But… Continue Reading

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