Category Archives: Get More Traffic To Your Website

6 New Ways To Get People To Visit Your Author Website | Web Design Relief

Ideally, you’ve designed your author website to project your unique author brand. You’ve maximized your bio, included a list of books with blurbs and reviews, started a blog or newsletter, and provided the necessary contact information. Since your author website was launched, you’ve been driving as much Web traffic as possible to this hub of all your promotion and marketing activity. But with the Internet always evolving, Web Design Relief asks—are you sure you’re taking advantage of any new opportunities available?

Six Up-To-The-Minute Ways To Get More Visitors To Your Author Website

Use Hashtags To Boost Web Traffic

You’re probably already using social media to announce new releases, blog posts, sales, and personal appearances. Escalating the reach of those posts, however, can help expand your audience and increase the number of visitors to your home page.

Hashtags are a way to sort and see all posts on a single topic. For example, the announcement of a book giveaway can reach far beyond your own followers if you include hashtags (#freebook, #bookgiveaway, #freebiefriday, and #freereads) on Facebook, Twitter, and Instagram posts.

Craft Blog Post Titles That Optimize For Keywords

Smart writers use blogs to provide fresh content on their website on a regular basis. But how much time do you spend on the title of your blog? Maximizing your blog title for keywords can make a big difference in how high the post ranks in the search engine results. The higher it ranks, the more people will see it and presumably click.

One effective way to check for relevant keywords is by using the Google Keyword Planner.

Cross Promote

Guest blogging and inviting other writers to blog on your site are great ways to promote cross-audience Web traffic and increase the hits on your website.

Another way to cross-pollinate is to do a multiauthor giveaway with one or several other authors in the same genre. You can promote the giveaway on your blog or newsletter, and the other authors will do the same, sending highly targeted visitors to your site.

Tweak SEO

Stuffing the content on your site with massive numbers of keywords is sure to make you sound like a robot. Fortunately, you’re a professional writer, so you know how to hook readers with scintillating text and hold them fast. Do that—except give your content an SEO keyword makeover by using better, laser-targeted keywords relevant to your book categories and themes.

Do a little housekeeping as well. Go through your author website to make sure all your links are live, your graphics have correctly coded alt-tags, and your title tags and metadata descriptions on each page are optimized for relevant keywords.

Speed Up Your Website

Are large video, music, or graphics files slowing down your website’s loading time? Do you have too many plugins? Selectively paring these items will allow search engines to crawl through the content on your site faster, creating more organic Web traffic. Wait times of as little as three seconds can make a reader flee, so speeding up your website can also help you keep casual fans engaged just a little longer.

Share Your URL

Are you broadcasting your author website everywhere you can? Consider these places you may have forgotten to put your Web address:

  • In your email signature line
  • In the front and back matter of every book
  • On your business cards, bookmarks, postcards, etc.
  • On swag: pens, notebooks, book bags, etc.
  • In your Twitter, Goodreads, BookBub, Pinterest, and Instagram blurbs, and the “About” section of your Facebook Business page

Whatever techniques you decide to use to increase traffic to your website, make sure you monitor the effectiveness. Track your Google Analytics both before and after and keep an eye on traffic, unique visitors, page views, and pages per visit in order to determine which techniques are working best.


Question: Do you use or follow hashtags in social media? If so, what are your favorites?

Use Your Author Website To Make Readers Care About You As A Writer | Web Design Relief

As a writer, your job is to create a narrative that hooks the reader, raises curiosity, elicits empathy, and leaves the reader satisfied. But have you ever considered how these fundamentals of storytelling can be harnessed to improve your author website?

Web Design Relief outlines the simple steps to create a website that will make readers, editors, and agents care about you as a writer:

Burnish Your Author Bio

Your “About The Author” page should be much more than a dry listing of books, birthplace, and accolades. Toss out those marketing checklists of what to include, along with any sentence that begins “I have been writing since I was (age).” To share your story, write your author bio like a personal essay. Here are ways to draw your readers in and make them curious about you:

  • Relate the story of the first moment you realized you wanted to be a writer so that the wonder feels as real to the reader as it did to you.
  • Explain the core message you wish to express through your fiction or nonfiction, and why, when, and how this theme became important to you.
  • Share the other joyous things that fill your world, such as hobbies, family, pets, or your love of travel or community, if they relate to your writing.
  • Include two kinds of bios by starting with a personal story and then ending with a “back-of-the-book” author bio that includes career highlights.

Highlight Your Headshot

Putting a face to a name deepens the personal connection, so including a headshot on your website is a marketing must. Deciding what kind of publicity photo depends on your brand and your writing. Do you write dark suspense or horror? You may want a more shadowy shot with a subdued smile. Do you write romantic comedy? A laughing shot in the bright outdoors may be just the thing. A nonfiction writer should aim to look like a capable, intelligent, trustworthy purveyor of smart new information. Writing humor? Break out the boa and the Groucho Marx glasses.

You might also consider including some candid shots on your author bio page to give readers a “behind-the-scenes” glimpse: photos of your office desk, your groaning bookshelves, the view from your deck, or you at book signings, workshops, or conferences.

These days, you don’t have to break the marketing budget to snap great publicity photos, so take a bunch and see what works best.

Delve Into The Dear Reader Letter

A “Dear Reader” letter gives you the advantage of having your landing page make a personal connection with a potential new reader. It’s a chance to showcase your voice, strengthen your brand, and raise some curiosity that will launch a reader deeper into your website.

In your “Dear Reader” letter, you can include:

  • A hearty welcome to the fictional world you’ve created, or a congratulations to the reader for seeking information about your nonfiction topic.
  • An intriguing description of the kind of fiction or nonfiction you write, as well as what the reader can hope to learn or experience by reading your books.
  • An offer of a gift to the reader, such as a free short story, novella, or resources pdf.
  • A well-crafted blurb about your most recent book along with a story of how it came about.
  • If appropriate to your brand, an engaging story of something personal that’s going on in your life that will leave readers nodding, laughing, and/or emotionally moved.

Build A Blog

There may be no better way to tell your personal story than to blog on a regular basis. Blogging lets you share with readers what is important to you. If you write cookbooks, share recipes as well as cooking stories. If you write cozy mysteries involving the owner of a yarn store, showcase your knitting projects. Horror and historical writers can expound on factoids discovered during research. And while readers, editors, and literary agents are getting to know you—you’re building a marketing platform for future releases.

Even the most extroverted writers can sometimes have difficulty writing personal essays and/or blogs. Shy writers have a particularly hard time with this kind of marketing. Think of it as narrative nonfiction or memoir. If you need advice, consult friends and family who know you well for help in choosing subjects. And remember to craft your stories around a consistent brand that will make you memorable to readers, agents, and editors.


Question: What is the “core story” or “central message” of your fiction or nonfiction, and how do you communicate that message on your website?



Are People Visiting Your Website And Clicking Like You Want? | Web Design Relief

You just launched your brand-new author website and you’re posting on your blog frequently. Now the question is: How can you know for sure that people are visiting your website—and how can you get more to do so? At Web Design Relief, our designers know all the online tools that will track whether people are visiting your website and who they are. You can also learn which pages of your website are most interesting to viewers and are visited most frequently. One of the most comprehensive online analytic tools available is Google Analytics.

Using Google Analytics To Track Your Author Website Visits

Google Analytics is one of the most powerful free-to-use tools online today. With Google Analytics, you can measure everything from real-time site visits, to social media referrals, to average time spent on any particular page, and much more. Google Analytics even gives you tips on how to optimize your site for better results. Everyone from self-published authors to large publishing companies use Google Analytics to keep track of visitor data.

At first, the Google Analytics interface can seem a little intimidating—but once you know what kind of information you’re looking for, it’s quite easy to find. Google will help you to set up your new Analytics account, and in most cases, you will receive your own unique code that will help your website and Google Analytics communicate. After setting up your Analytics account, you’ll start receiving data in just a few hours.

On the front page of Google Analytics (as of July 2017), you’ll find several charts:

  • Audience Overview
  • Users By Time Of Day
  • Real-Time Report
  • Acquisition Report
  • Location Overview
  • Active Users Report
  • Cohort Analysis Report
  • Mobile Overview
  • Pages Report
  • Goals Overview

Each of these categories delivers very specific data that you can use to evaluate your author website. Most of these reports are fairly self-explanatory, and you can even change dates to cover a specific time frame. For example, there may be an instance where you would like to see a larger timeline of data—so you can switch from a seven-day report to a thirty-day report. Most of the data is presented in line, bar, or pie graphs with accompanying key charts.

Two Google Analytics Charts You’ll Want To Check Daily

Audience Overview

What is it? The Audience Overview includes the number of sessions during a time period, Page Views, Average Session Duration, Bounce Rate, and New Sessions.

How to use it: This analytic lets you know how many people are coming to your site and how long they’re staying. Obviously the more Sessions and Page Views the better—but also pay attention to your Bounce Rate. If your Bounce Rate is high, the majority of people coming to your site aren’t staying very long. This could be due to lack of engaging content or maybe a slow-functioning website. Make sure your website is fast and mobile friendly. Also include more engaging blog posts and website pages to entice more people to visit your site and stay on longer.

Users By Time Of Day

What is it? Here’s where you’ll find the times of day during the week you have the most visitors.

How to use it: Plan your posts! Knowing the times when your author website has the most visitors and capitalizing on that is a great way to keep your site active. If you find that 4:00 PM on Wednesday is the busiest time and day for your website, then that would be the perfect time to post new blog entries or news.


Question: Do you have a blog on your website? How often do you post new entries?


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