Category Archives: Get More Traffic To Your Website

How To Pick The Right URL Or Domain For Your Author Website | Web Design Relief

At Web Design Relief, we know that choosing the right URL or domain for your new author website is just as important as designing and developing the actual website. Your Uniform Resource Locator (URL) is the web address that people will use to find your website on the Internet—it will represent you to your fans, visitors, and even literary editors and agents.

Choosing A Memorable URL For Your Author Website

It is essential that you pick a domain that is easy to remember. If potential followers can’t easily remember your URL, they will be less likely to revisit your website. What makes a domain easy to remember? So glad you asked! Here are a few simple rules to help you choose a catchy name for your writer website:

Keep it short and sweet. Long URLs are tedious to type and difficult to remember. Which would you rather remember (and type out on your cell phone): JoeyDavidAuthor.com, or JoeyDavidWriterOfTwinPeaksFandomAndOtherTopics.com?

Don’t include numbers or special characters. In today’s world of cybercrime and Internet spam, you don’t want your author website to look suspicious. Having numbers or symbols like hyphens or hashtags in your URL will look questionable to visitors: Is this really your author website, or a ploy to steal their information? Stick to using letters. Remember: You want people to click on your website, not shy away from it!

Use your name (if possible). You want people to know they are in the right place, so it’s a good idea to make your name the focal point of your domain! If your first and last name as a domain is already taken, try a variation of your name and keywords related to writing. For example, YourLastNameWrites.com is easy to remember and clearly states who you are and what your objective is for your website. It’s also a good idea to use a keyword if you have a name that’s difficult to spell.

Keywords are the words your audience will use when searching for you as a writer and your website. Because keywords are tracked by search engines, they can increase your website’s traffic. There are hundreds of ways to combine keywords and your name for a writer website, so put that creativity to work!

Decide on the best website extension. When coming up with your author website URL, you should also think about which website extension you want to use. An educational website would prefer .edu over a .co extension, and most nonprofit organizations use .org. Typically, we recommend that writers use the familiar .com extension, but other options include .net and .ink extensions.

Follow these tips and tricks and you’ll have an unforgettable, practical author website domain. And the time to act is now, before someone else nabs your URL. If you’d like more help with building your author website and purchasing the best domain, talk to the experts at Web Design Relief today!

 

QUESTION: What’s the most interesting, unforgettable URL you’ve seen?

How Do You Spell SEO? Tips to Help Search Engines Find Your Books | Web Design Relief

With thousands of books published every day, one of the biggest hurdles for up-and-coming authors is discoverability. In order to successfully sell your book, an interested reader has to know about it! So how do you get the word out about your book? The experts at Web Design Relief know that one of the most effective methods is to improve your author website search engine optimization (SEO).

The Importance Of SEO For Selling Books

SEO is the process of optimizing certain elements on your author website, most importantly the text, in order to boost your site’s ranking in relevant web searches. A higher rank on a web search means more readers will discover your book, increasing the opportunities for making a sale.

Relevancy is key. If you’re selling books, you don’t need to be highly ranked in searches for dishwashing liquid or dieting tips—unless that’s what your book is about. You want your dark contemporary potboiler to be seen by people searching for their next thrilling read.

The best way to raise your website’s ranking is to skillfully pepper your text and metadata with the precise keywords and phrases that accurately describe your book and will attract an audience that’s looking for your genre.

Choosing the right keywords and keyword phrases can take some time and practice. It’s a good idea to brainstorm in order to come up with more keywords than you need, then trim the list to only the best.

Home In On The Keywords Your Readers Are Searching For:

  • Define your book’s genre in a way that will attract specific readers. Instead of fiction, for example, consider “dystopian young adult fiction.”
  • Break out the thesaurus and come up with synonyms for the above, like “apocalyptic young adult fiction,” or “dark young adult fiction.”
  • Fiction writers: Search for lists of fitting tropes, such as “tragic genius,” “love triangle,” or “manic pixie dream girl.”
  • Nonfiction writers: Drill down to the specific problem your book addresses that your reader is trying to solve, such as “dieting without hunger” or “city gardening for apartment dwellers.”
  • Consider the keyword phrases your ideal reader might use when searching for a book like yours, such as “perfect beach read,” “children’s book about siblings,” or “vegan recipes for Thanksgiving.”
  • For inspiration and guidance, check out similar books on e-retailers to see which genre categories have been chosen and which keywords your competitors use in their book descriptions.

How To Optimize Keywords

Once you have a list, it’s time to select the best of your keywords. There are several ways to determine their strength and popularity:

  • Search Engines. Type your keyword phrases into Google and note the websites that come up on the first page. Are the websites similar in content to yours, or are they utterly irrelevant? Choose the keyword search terms that sync up most closely. You can also try this on Amazon, which acts as a big search engine for books.
  • Google Ads and Bing Ads. Signing up for Google or Bing Ads gives you access to their keyword planner tool. Type your keyword into this tool and you’ll get information about the average monthly searches for that keyword as well as a rating of the competition on their ads platform. A relevant keyword that has a lot of searches and low competition will likely help your website rank higher.
  • Amazon Incognito Search Function. If you start to type a keyword in Amazon’s search box, Amazon will auto-populate a drop-down list of keywords. This list is a measure of the most popular keywords that begin with the string of letters you’ve typed. It’s important, however, that you do this search in an “incognito” window so that the results aren’t warped by the data Amazon has collected about all your previous searches.

Using Keywords Effectively To Maximize SEO

Once you have a short list of highly relevant keywords, it’s time to use them in your text and within the back matter of your website. Use keyword phrases in important places for SEO, such as:

  • Author website title
  • Blog titles
  • First and last sentences of blogs, bios, etc.
  • First and last paragraphs of blogs, bios, etc.
  • Headers and subheaders

The more thoroughly you can use these keywords in the text on your website, on the landing page, on the author page, in the blog, and in the book descriptions, the better the chances you’ll rank higher for those Google search terms.

SEO is an effective way to raise your website’s visibility, which in turn increases your opportunities to draw more traffic to where you sell your books. Remember, however, to avoid keyword-stuffing, which can render your copy robotic. Smooth, compelling, and effective writing trumps all, so use keywords wisely.

 

QUESTION: Which keyword phrases would you use to describe your most recent project?

Penny-Pinching Ways To Update Your Author Website | Web Design Relief

It’s important that your author website is up to date, attractive, and properly functioning so visitors keep coming back for more. Web Design Relief has some inexpensive, penny-pinching ways to have an engaging author website without breaking your budget.

Affordable Ways To Update Your Author Website

Mobile-friendly, responsive design. Nowadays most visitors will be viewing your author website on their phones. So your website has to be able to flex and adapt to whatever size screen is being utilized by your reader. Make sure your font size and buttons are big enough to easily read and use on a cell phone! If your website looks wonky on a cell phone or tablet, you could be losing potential followers and sales of your book. The easiest way to ensure your website has responsive design is to start with a mobile-friendly template. But there are also affordable plugins you can add if needed.

More images—or fewer. A quick, easy way to give your website a fresh look is to add new images or videos, or remove some old ones. Consider a background color change or a new gallery or slideshow. Update your headshot! And make sure your book cover is prominently displayed.

Social media widgets. These live widgets link your social media platforms (Twitter, Facebook, Instagram, etc.) directly to your website. Your audience can use these to scroll through your latest posts without leaving your author website.

Blog. Dynamic content is a great way to keep your website current and to engage your visitors. And you can connect your website to your social media platforms so that anytime you add a new post to your blog, it will automatically post the title of your article and a link to your website on Facebook and Twitter.

Sign-up form. Creating your own mailing list gives you access to your followers without having to depend on the whims of social media algorithms. Having a sign-up form on your website makes it easy for your fans to stay current with your latest updates and receive your emailed newsletters.

Contest or giveaway. You can feature your latest contest or limited-time freebie on your author website to build traffic. Highlighting a temporary event will give your author website a new look during the promotion run. And it’s a smart way to push visitors toward signing up for your newsletter to qualify for the incentive!

Events calendar. If you have book signings, readings, or conference appearances scheduled, an events calendar is a must. Your fans will know at a glance dates, times, and locations. The more you get the word out about where you’ll be selling your book, the more attendees you can potentially reach—and the more opportunities you’ll have to sell your book to faithful fans.

 

Question: Which author website update would best bring in more traffic for you?

11 Web Design Tips That Self-Published Authors Must Know | Web Design Relief

Cookie-cutter author website templates with little functionality might be cheap—but “cheap” is still a waste of money if your author website doesn’t actually grow your writing career. At Web Design Relief, we know that self-published authors need a website that acts as a hub of connectivity and works as a powerful sales driver. The Best… Continue Reading

6 New Ways To Get People To Visit Your Author Website | Web Design Relief

Ideally, you’ve designed your author website to project your unique author brand. You’ve maximized your bio, included a list of books with blurbs and reviews, started a blog or newsletter, and provided the necessary contact information. Since your author website was launched, you’ve been driving as much Web traffic as possible to this hub of… Continue Reading

Use Your Author Website To Make Readers Care About You As A Writer | Web Design Relief

As a writer, your job is to create a narrative that hooks the reader, raises curiosity, elicits empathy, and leaves the reader satisfied. But have you ever considered how these fundamentals of storytelling can be harnessed to improve your author website? Web Design Relief outlines the simple steps to create a website that will make… Continue Reading


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