Category Archives: Author Websites

6 New Ways To Get People To Visit Your Author Website | Web Design Relief

Ideally, you’ve designed your author website to project your unique author brand. You’ve maximized your bio, included a list of books with blurbs and reviews, started a blog or newsletter, and provided the necessary contact information. Since your author website was launched, you’ve been driving as much Web traffic as possible to this hub of all your promotion and marketing activity. But with the Internet always evolving, Web Design Relief asks—are you sure you’re taking advantage of any new opportunities available?

Six Up-To-The-Minute Ways To Get More Visitors To Your Author Website

Use Hashtags To Boost Web Traffic

You’re probably already using social media to announce new releases, blog posts, sales, and personal appearances. Escalating the reach of those posts, however, can help expand your audience and increase the number of visitors to your home page.

Hashtags are a way to sort and see all posts on a single topic. For example, the announcement of a book giveaway can reach far beyond your own followers if you include hashtags (#freebook, #bookgiveaway, #freebiefriday, and #freereads) on Facebook, Twitter, and Instagram posts.

Craft Blog Post Titles That Optimize For Keywords

Smart writers use blogs to provide fresh content on their website on a regular basis. But how much time do you spend on the title of your blog? Maximizing your blog title for keywords can make a big difference in how high the post ranks in the search engine results. The higher it ranks, the more people will see it and presumably click.

One effective way to check for relevant keywords is by using the Google Keyword Planner.

Cross Promote

Guest blogging and inviting other writers to blog on your site are great ways to promote cross-audience Web traffic and increase the hits on your website.

Another way to cross-pollinate is to do a multiauthor giveaway with one or several other authors in the same genre. You can promote the giveaway on your blog or newsletter, and the other authors will do the same, sending highly targeted visitors to your site.

Tweak SEO

Stuffing the content on your site with massive numbers of keywords is sure to make you sound like a robot. Fortunately, you’re a professional writer, so you know how to hook readers with scintillating text and hold them fast. Do that—except give your content an SEO keyword makeover by using better, laser-targeted keywords relevant to your book categories and themes.

Do a little housekeeping as well. Go through your author website to make sure all your links are live, your graphics have correctly coded alt-tags, and your title tags and metadata descriptions on each page are optimized for relevant keywords.

Speed Up Your Website

Are large video, music, or graphics files slowing down your website’s loading time? Do you have too many plugins? Selectively paring these items will allow search engines to crawl through the content on your site faster, creating more organic Web traffic. Wait times of as little as three seconds can make a reader flee, so speeding up your website can also help you keep casual fans engaged just a little longer.

Share Your URL

Are you broadcasting your author website everywhere you can? Consider these places you may have forgotten to put your Web address:

  • In your email signature line
  • In the front and back matter of every book
  • On your business cards, bookmarks, postcards, etc.
  • On swag: pens, notebooks, book bags, etc.
  • In your Twitter, Goodreads, BookBub, Pinterest, and Instagram blurbs, and the “About” section of your Facebook Business page

Whatever techniques you decide to use to increase traffic to your website, make sure you monitor the effectiveness. Track your Google Analytics both before and after and keep an eye on traffic, unique visitors, page views, and pages per visit in order to determine which techniques are working best.


Question: Do you use or follow hashtags in social media? If so, what are your favorites?

Strategies To Keep Your Author Website Safe (For Yourself And Your Visitors) | Web Design Relief

When building your author website, you’ll carefully select your theme, typeface, and color scheme. As a writer, you’ll agonize over every sentence. But, while the creative elements of a website may be well in hand, many writers are not as savvy about the technical security aspects of smart web design.

If your author website isn’t protected and secure, it can be dangerous—not just for you, but for anyone who visits your website. Web Design Relief presents the 411 on website security issues.

How Your Author Website Gets Hacked

An author website is basically made of files stored somewhere in the world on a computer. That computer then publishes those files for everyone to see in the form of a website. But, for any computer connected to the Internet, skilled hackers can gain access and control over the files inside your website. They can then upload their own nasty files and redirect your website to scam other websites—damaging your website’s credibility.

At this point, your website’s host company will take action. Many hosting companies do not claim responsibility for the files you host. So when they realize your site’s been compromised because the files are deemed inappropriate or potentially dangerous, the hosting company can—and will—end your service contract. You’ll lose access to your website and possibly all of your files stored on their servers.

Until the security breach is fixed, your website will be deemed unsafe. Your host company will freeze your account and unpublish your website.

Ways To Keep Your Author Website Secure

Strong password protection. Make sure your website has strong password protection. This includes the login information with your webhost.

Quality web hosting. Confirm your webhost is providing a firewall for your server that will help mitigate the typical hacker attacks.

At Web Design Relief we recommend running your website on WordPress, which has an amazing Content Management System.

Smart security plugins. Having the right plugins in place will help fight hacker attacks. At the very least, a good plugin will notify you about attacks on your website. Using plugins such as Wordfence Security and Anti-Malware will safeguard both you and your visitors.

Up-to-date software. Check that your website is always running the latest software releases. Keeping your author website current is one of the services offered in our Web Design Relief Hosting Care Package.

Secure contact form. You want to have a way for your website visitors to contact you. Rather than listing your personal email on your website, use a contact form. This will protect you from spam and dangerous phishing attempts on your personal information.

One way to weed out spam is to use CAPTCHA on your website’s contact form. This tool will protect you against thousands of spam attacks, which could debilitate your email inbox in minutes.

A New Day…A New Spam Attack—And What To Do About It

Unfortunately, new and unpredictable ways of breaking your website security are constantly being developed by hackers. No website is 100% immune to attack.

But if you remain vigilant and informed, you have a better chance of staying a step ahead of hackers who want to hijack your author website.

If you want to put your website security into the hands of caring tech experts who understand the unique needs of writers, Web Design Relief can help. We host the websites we create for our clients and take full responsibility for the safety and protection for the sites under our care.

We take your website’s safety seriously and are up to date with the most recent security techniques. Schedule a free consultation with our experts today!


Question: What are some of the ways you protect your website?

The Surprising Things You Need To Know To Launch Your First Author Website | Web Design Relief

Creating an author website might initially strike you as a pretty straightforward process: 1) Find an author Web design company, 2) fork over some money, 3) get your website. But there are a few “hidden” facts about the specialized website design elements required for an author website that you should definitely keep in mind before you sign with a Web design company.

Web Design Relief Reveals The Unexpected Things You MUST Know Before Launching Your Author Website

There’s a difference between an artist and a Web designer. While many website designers do have an artistic eye and lots of talent, they are not always artists who create artwork from scratch. Website designers can create beautiful websites for you using existing stock artwork, but they won’t necessarily create that artwork for you. Help your Web designer help you by having a clear idea of your artistic preferences.

Web hosting costs extra. Most writers expect to pay for the creation of a website. But some are surprised when they discover that they also have to pay for that website to actually appear on the Internet. For your website to exist, the data has to be stored somewhere—and that storage is provided by a Web host. Learn more about how to make sure you have a great Web host for your author website.

You might have to regularly update your website. Websites that are built using popular CMS (content management system) interfaces often need regular updates—not just to text and pictures, but to the hidden structure that makes a website possible. These updates keep you (and your visitors) safe from malware and viruses, and also ensure that your website doesn’t “break” as Internet protocols change.

The tricky part is that, occasionally, installing the necessary updates to your website can cause it to malfunction (or even totally crash). Unless you’re comfortable taking a DIY approach to Web fixes, it’s important to connect with a Web host that will manage your updates and create regular backups for your website.

It can be dangerous to post your creative writing on your website for all to see if it’s unpublished. While excerpts of poems, books, stories, and essays are generally safe to share on an author website, posting full versions may hinder your ability to find a publisher later on. Learn more about the issue by reading this detailed article: What Is Considered Previously Published Writing?

Make Sure You’ve Taken All The Right Steps Before Launching Your Author Website

You could spend ages becoming an expert on the subtleties of creating an effective author website. OR you could reach out and work with people who are already experts. The team of website designers here at Web Design Relief work specifically with creative writers. With close ties to our sister company Writer’s Relief, we combine technical know-how with effective marketing and publishing strategies. We welcome the opportunity to speak with you!


Question: Our team is standing by to answer your questions about creating an author website. Feel free to share your thoughts in our comments section!


Is Your Author Website Sending The Right Message? | Web Design Relief

Visitors to your author website make instant judgments about you—who you are, what you write, and whether they are interested in reading it. You only have a few seconds to snare their attention and convince them to stay awhile. Improve the odds by making sure your writer website creates an immediate, distinct impression. Web Design… Continue Reading

Are People Visiting Your Website And Clicking Like You Want? | Web Design Relief

You just launched your brand-new author website and you’re posting on your blog frequently. Now the question is: How can you know for sure that people are visiting your website—and how can you get more to do so? At Web Design Relief, our designers know all the online tools that will track whether people are… Continue Reading

7 Signs That Your Writer Website Will Impress Literary Agents, Editors, And Readers | Web Design Relief

Your author website is the hub of your online identity. It’s the first place curious visitors will check to learn more about you and your writing. Are you sure your author website will make a good impression on literary agents, editors, and—of course—readers? Signs Your Author Website Will make A Good First Impression: Insider Tips… Continue Reading

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