Category Archives: Marketing And Promotion

Are People Visiting Your Website And Clicking Like You Want? | Web Design Relief

You just launched your brand-new author website and you’re posting on your blog frequently. Now the question is: How can you know for sure that people are visiting your website—and how can you get more to do so? At Web Design Relief, our designers know all the online tools that will track whether people are visiting your website and who they are. You can also learn which pages of your website are most interesting to viewers and are visited most frequently. One of the most comprehensive online analytic tools available is Google Analytics.

Using Google Analytics To Track Your Author Website Visits

Google Analytics is one of the most powerful free-to-use tools online today. With Google Analytics, you can measure everything from real-time site visits, to social media referrals, to average time spent on any particular page, and much more. Google Analytics even gives you tips on how to optimize your site for better results. Everyone from self-published authors to large publishing companies use Google Analytics to keep track of visitor data.

At first, the Google Analytics interface can seem a little intimidating—but once you know what kind of information you’re looking for, it’s quite easy to find. Google will help you to set up your new Analytics account, and in most cases, you will receive your own unique code that will help your website and Google Analytics communicate. After setting up your Analytics account, you’ll start receiving data in just a few hours.

On the front page of Google Analytics (as of July 2017), you’ll find several charts:

  • Audience Overview
  • Users By Time Of Day
  • Real-Time Report
  • Acquisition Report
  • Location Overview
  • Active Users Report
  • Cohort Analysis Report
  • Mobile Overview
  • Pages Report
  • Goals Overview

Each of these categories delivers very specific data that you can use to evaluate your author website. Most of these reports are fairly self-explanatory, and you can even change dates to cover a specific time frame. For example, there may be an instance where you would like to see a larger timeline of data—so you can switch from a seven-day report to a thirty-day report. Most of the data is presented in line, bar, or pie graphs with accompanying key charts.

Two Google Analytics Charts You’ll Want To Check Daily

Audience Overview

What is it? The Audience Overview includes the number of sessions during a time period, Page Views, Average Session Duration, Bounce Rate, and New Sessions.

How to use it: This analytic lets you know how many people are coming to your site and how long they’re staying. Obviously the more Sessions and Page Views the better—but also pay attention to your Bounce Rate. If your Bounce Rate is high, the majority of people coming to your site aren’t staying very long. This could be due to lack of engaging content or maybe a slow-functioning website. Make sure your website is fast and mobile friendly. Also include more engaging blog posts and website pages to entice more people to visit your site and stay on longer.

Users By Time Of Day

What is it? Here’s where you’ll find the times of day during the week you have the most visitors.

How to use it: Plan your posts! Knowing the times when your author website has the most visitors and capitalizing on that is a great way to keep your site active. If you find that 4:00 PM on Wednesday is the busiest time and day for your website, then that would be the perfect time to post new blog entries or news.

 

Question: Do you have a blog on your website? How often do you post new entries?

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The First Thing To Do Every Morning To Build Your Writing Reputation

As a writer, there are a few things you should do every morning: Have a good breakfast and a cuppa joe (or tea) and jot down a few lines, for starters. But one of the most effective ways to build your reputation as a writer should also be happening right after you rise and shine—generating great social media content on a consistent schedule. By adding new content to your social media accounts at the start of each day, you’ll soon be reaping the benefits of gaining more friends and fans, all while building your writing reputation.

Social media users have plenty of stimuli to catch their attention, so even your most diehard fans might forget about you if you only post sporadically. To keep yourself and your work front and center in the minds of your followers, update your social networking accounts regularly. Remember, the early bird catches the worm—so post something each morning to ensure that this important task becomes a habit you won’t forget!

The Right Way To Update Your Social Media

Consider the rule of thirds when planning your updates: Post one-third brand-new content; one-third reposts or links to other sites; and one-third self-promotion. (But first, check out these tips to avoid alienating your readers!)

Alternate between short and long posts. Social media users tend to like quick tidbits, but you can also throw in a longer post (via Facebook, for example) about your writing process, a funny story about a writers group, or wisdom gleaned from your publishing or self-publishing journey.

Tailor your posts to specific social media accounts. Twitter users respond to different content than Facebook or Goodreads users, so keep your audience firmly in mind when creating your posts.

Respond thoughtfully to comments or questions and engage your audience. Social media is called “social” for a reason, and readers will appreciate it when you interact on a personal level!

Maintain a balance between personal content and the business of writing. (TMI is a no-no.)

Offer content that is useful to other writers or readers—but keep in mind that there are plenty of “experts” out there, so let your advice come across with humility rather than arrogance.

And proofread your posts to ensure they’re grammatically correct!

Most importantly, let your personality shine through. Your followers will appreciate your unique ideas, perspectives, and humor.

What To Post On Social Media When You Run Out Of Ideas:

  • Share an interesting article or a link to one of your favorite blogs.
  • Promote other writers and their events. (They may even return the favor!)
  • Offer a writing prompt based on an intriguing visual image.
  • Snap a photo of your cat “reading” a book, what you plan to wear to an upcoming book signing, or even your workspace. And don’t forget your book’s cover or a photo of the literary magazine where you’d most like to publish your next poem or short story.
  • Post an interesting fact related to your work or the writing life.
  • Visual content is always popular…so if you’re at a loss for words, let a picture do the talking for you.
  • An inspirational or funny quote can work in a pinch!
  • Share something valuable you’ve learned about literary agents or submitting to literary journals.
  • Post an excerpt or a link to a blog post from your author website.

Tips For Easier Daily Updates

A social media calendar lets you plan a week, a month, even a year’s worth of content in advance. Start with a blank calendar and fill in the obvious tie-ins—the release date of your book, holidays, writing or publishing events, and anything that relates to your work. Then include varied content—photos, funny memes, serious posts, a shout-out to an editor or industry professional who helped you, a thank-you to your fans, and of course a moderate dose of self-promotion. When you sit down each morning for social networking, you’ll already know what you’ll be posting for that day—a great help if you’re not a morning person!

Tools like Hootsuite can help you manage all your social media accounts at once and schedule posts in advance. And remember, if this all seems like too much work, our Virtual Assistant Program can do all your social networking for you!

One Final Tip

When it comes to social media followers, your goal is quality, not quantity. So make sure your social media updates are pertinent to the type of followers you want. Soon you’ll see your writing reputation grow!

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8 Twitter Mistakes Writers Must Avoid

8-twitter-mistakes

Twitter has quickly become one of the most effective social media networks for writers. Even literary giants such as Stephen King and Margaret Atwood use Twitter to interact with fellow writers, fans, and publishing industry insiders. But as easy as it is to positively connect with all your Twitter followers, it’s just as easy to send a major faux pas flying across thousands of Twitter feeds in an instant.

Here Are Eight Of The Biggest Mistakes Writers Commit On Twitter—And How To Avoid Them!

  1. Submitting to agents and editors through tweets – Literary agencies and journals have submission guidelines and pages for a reason. Agents and editors are on Twitter to interact with fans, readers, and the writers they represent or publish, not to solicit queries and submissions. They consider it unprofessional for writers to pitch their works to them on social media networks, and it shows them that the writer has not done his or her research.
  1. Being inconsistent – Not using the same hashtag for a certain topic can cause confusion for your followers. We understand that in the flurry of tweets and trending topics, you might get caught up in the conversation; however, a little organization goes a long way. Keeping your hashtags and topics consistent ensures that people who follow you won’t miss anything important that you have to say.
  1. Neglecting @ mentions – Use the @ mention feature to direct your tweet at specific users so that they can spot your tweet and answer you right away. And don’t forget to reply to the tweets that mention you too!
  1. Tweeting infrequently – Maintaining an online presence reminds your followers that you’re there, you’re willing to engage, and you have interesting things to say. We don’t suggest that you glue yourself to your Twitter feed 24/7—but you should consider carving out some time in your weekly routine to check in online. You can even schedule your tweets for the entire week in advance using tools like Hootsuite to organize your Twitter feed. And if you don’t have the time or inclination to regularly tweet and engage with your audience, check out our Virtual Assistant program to see how we can do it for you!
  1. Cluttering up tweets with irrelevant hashtags – Using too many hashtags, especially hashtags that don’t have a solid connection to your tweet, can annoy followers. It takes up character spaces you could be using for your actual tweet, and spams the hashtag that doesn’t have anything to do with what you’re saying.
  1. Oversharing – Some writers air out their issues over social media, especially on Twitter, where they know they can get a reaction as soon as they publish their tweet. But oversharing is a turnoff for followers and potential readers! And flooding your followers’ Twitter feed with pushy sales pitches screaming Buy My Book! will cause them to quickly unfollow you.
  1. Networking, but not socializing – This goes back to what we just said about over-promoting: Twitter is for establishing connections and announcing exciting news, but don’t forget that you have to be social on social media! Strike up thoughtful conversations, jump into trending topics, and get to know people – don’t just cozy up to Twitter users you think can boost you and your writing.
  1. Treating Twitter like other social media networks – Twitter is not interchangeable with Facebook, Instagram, Tumblr, Snapchat, LinkedIn, or other social media sites. Take the time to learn how best to utilize what makes Twitter unique from the other sites. Twitter is a great means to post a concise thought, a witty observation, or an engaging prompt. It’s good to remember that Twitter is for easy conversation, not lengthy anecdotes, works of fiction, or professional opportunities.

 

QUESTION: What other mistakes have you discovered that writers make on Twitter?

Mistakes That Can Lower Your Website’s Search Engine Rankings

Your author website is the hub of all your marketing and publicity efforts. And the more fans who visit your website—the more newsletter sign-ups, event attendees, and book sales you’ll get! Since about 75% of searchers never scroll any further than the first page of search engine results, it’s important to optimize your website to… Continue Reading

5 Ways Professional Social Media Consultants Can Help Writers

Post, tweet, blog, repeat. Share, respond, retweet, repeat. As a writer, you may feel like you’re spending more time writing content for social media than writing your novel, short prose, or poetry. Yet social media engagement has become so vital that many traditional publishing contracts now have clauses that require writers have author websites and… Continue Reading

Can Instagram Really Build A Writer’s Fan Base?

For many writers, the social media website Instagram and its focus on photos and videos may seem to be outside their wheelhouse. And it can be hard to imagine how this visual, image-oriented social network would appeal to readers, bibliophiles, and die-hard grammar geeks—which are the very audiences writers want to attract. But if you… Continue Reading

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