Category Archives: Marketing And Promotion

3 Marketing Strategies Literary Agents And Editors Love To See | Web Design Relief

There’s only one thing literary agents and editors enjoy more than discovering great unpublished writing: discovering great unpublished writing that’s backed by an author who is an enthusiastic self-starter.

But what exactly do literary agents love to see in a new client? How can a writer do more than merely promise enthusiasm for book marketing?

Believe it or not, there are three simple marketing strategies that can make a huge difference for writers even before they get a book published.

Lay the foundation for your future as a successful author right now, even before you start seeking publication.

Here’s how.

Writers: Three Marketing Tactics To Implement Before You Seek Book Publication

First: Define Your Author Brand

A writer with a well-defined, recognizable brand is a writer who can expect to build an audience that will buy book after book for years to come. But how can writers build their brands even before getting published?

Simple. Learn the core concepts of author brand development and how this strategy can work for you.

A strong writer brand starts with the author’s online personality and builds a focused outreach campaign based on the author’s select literary interests.

In other words, who you are as a writer—and what you love to write—makes up the spine of your author brand. With focused effort, a writer with strong, specific branding will develop a unique voice and style that pervade book after book, delivering on the “promise” of the brand with each new title so that readers can expect stories of a consistent quality. A writer’s social media posts, marketing materials, and writing all reflect the core tenets of the author’s brand.

But a word of caution: Writers may have a natural tendency to love many sorts of books written in many different styles, but a strong writer brand is usually only big enough for focusing on a single selected genre. Writers who hop around among genres tend to take on different pen names for each style of book—but that means marketing each pen name with “new author” status and building a readership from the ground up for each new book.

How will agents and editors know you have a well-planned author brand? You can certainly bring up the details of your plans and strategies in conversation. But you can also hint at them in your query letter.

Second: Have A Fabulous Author Website

New writers often wonder: What is the point of having an author website if there are no books to sell, no publishing credits to brag about, and—generally speaking—nothing to offer potential fans?

Friends, let our years of publishing experience AND web design smarts reassure you: New writers are as much in need of great websites as established veterans. Here’s why creating a website before publication can be a benefit to literary agents, editors, readers—and, of course, to you.

  • A well-designed author website shows that you’re actively paving the way for the future—a future that you’re willing to invest in. And if a writer is meaningfully investing, agents may find it easier to follow suit. After all, an author website shows that the writer has a strong expectation of publishing success—as opposed to a vague hope that someday, something good will happen. I’m going to be great at this, the subtext screams. So why not start now?
  • An author website with integrated social media feeds, a sign-up form for email subscribers, and freebies that encourage connections with fans makes it clear that you are READY to build your readership. Plus, having fan-building functionality on your author website may surprise you: You might find more people than you ever imagined are signing up to learn about your writing. But you won’t know who might become a fan until you give them the opportunity.
  • An author website lets you tell your personal story—which is HUGE for personal marketing and branding. If you’re a new writer, your author’s bio page gives you the ability to show industry pros that you’re dedicating real effort to the craft of writing by taking classes, attending conferences, and soaking up knowledge like a bookish sponge. Even if a writer has no publication credits yet, an author website is a chance to show that it’s only a matter of time.
  • Creating an author website makes you googleable—when literary agents and editors type your name into a search engine, something will actually come up. Read more: How Writers Can Be More Googleable (So People Can Find Your Writing Online) | Web Design Relief.
  • Not having a website seems shortsighted and passive. Literary agents and editors expect their writers will be active promotional partners. In fact, having an author website is as de rigueur as having a business card. Writers who don’t have author websites imply that they are simply not interested in promotion.

If you don’t have a website yet, be sure to hire a company that truly understands your goals as a creative writer and how those goals matter within the larger publishing industry. Start by checking out Web Design Relief.

Read more:

Unpublished Writers: Strategies For Creating An Impressive Author Website | Web Design Relief

How To Help Your Author Website Designer “Get You” And What You Want | Web Design Relief

In your query letter, be sure to tell literary agents to visit your author website so they can get to know you as a writer. Instead of including a basic URL address, try: If you’d like to learn more about me, see pictures from my research and travels, or check out my popular blog posts, visit my website: URL here.

Third: Create A Foundation For Social Media Success

If you enjoy posting new pictures and thoughts on social media, count yourself lucky. You’ve got a natural advantage when it comes to marketing and promotion. You’re probably already out there sharing the ups and downs of your publishing journey and inviting potential fans into your life—and that’s exactly what literary agents and editors love to see from writers.

And here’s a secret about social media for writers: It doesn’t matter whether you have fifty Facebook friends or five hundred.

What matters is your attitude: invigorated, enthusiastic, and active. You’re already laying the foundation for a thriving community of fans, friends, and followers. And this counts big when literary agents are assessing your potential success as an online personality who can command a large fan base of readers.

But if you’re the type of writer who would rather be writing books than social media posts—who breaks out in hives just thinking about sharing any information on social media—take heart in knowing that you’re not alone.

Let’s address some common insecurities (and a few straight-up excuses) that tend to hold people back from developing a strong online social media platform.

Excuse: There’s no point in trying to gather ANY fans since it’s so difficult to gather LOTS of them.

The truth: Literary agents prize the quality of your social interactions more than they care about the quantity. A writer with 5,000 friends who rarely interact doesn’t have more marketing power than a writer with only fifty friends who actively engage regularly.

Excuse: Social media is only for young people who care about frivolous things.

The truth: Though social media is certainly popular among students, older generations of adults are also active online. In fact, the majority of people who use the Internet are using Facebook, Instagram, Twitter, and similar platforms. And though cat videos are perennial favorites, posts that have more poignancy or substance are welcome too. Writers can choose how to make social media their own. Learn more: Tips For Targeting Older Demographics On Social Media.

Excuse: I’m worried about posting anything personal online—it’s not safe.

The truth: It’s possible to post information that isn’t personally revealing but is still engaging and interesting. All it takes is a little creativity and an eye for intriguing, sharable content. Read more: Safety Tips For Social Networking: A Writer’s Guide To Staying Safe Online.

Even if you don’t have a huge following yet as a writer, working with what you already have puts you in a great place to expand and grow.

In your query letter, you can brag to literary agents about big numbers of fans and followers if you have them. But equally as powerful is this simple statement: I’ve been active on social media and am looking forward to continuing to grow my following.

Build An Author Platform That Will Give Your Book Every Advantage

You only get one chance to make a first impression. Take the time to build a marketing infrastructure now, and you might see a bigger payoff when you do finally submit your book for publication.

And remember, we’re here to help!

 

Question for writers: Which of these marketing strategies seems simplest to implement? Which seem hardest?

 

9 Smart Ways To Spend Less Money On Book Marketing And Promotion | Web Design Relief

With up to a million books published every year in the U.S. alone, how is an author supposed to lift a new release above all that noise? Book marketing and advertising can become quite expensive. If you’re not careful about allocating funds, promoting a book release can easily break your budget. Yet not doing any book promotion guarantees that your new release will sink like a stone. Thankfully, the experts at Web Design Relief have some ideas.

9 Tricks To Trim Costs While Promoting Your Writing Online

  1. Use Free Creative Common Images. Graphics rule when it comes to social media. But rather than pay for stock images each time you post, use graphics and photos that are covered by a Creative Commons license. There are lots of websites that offer free Creative Commons Images including Pixabay and Canva.
  1. Use A Free Mailing List Service. Newsletters to a dedicated subscriber list are the most effective promotion of all. MailChimp offers a free plan for up to 2,000 subscribers and 12,000 emails per month. Sendinblue offers a free plan for unlimited contacts and up to 300 emails a day. And Benchmark offers a starter plan allowing 2,000 subscribers and 14,000 emails per month.
  1. Cross-Promote With Other Writers. Collaborate with other writers in your genre by exchanging email newsletter announcements of new releases. You might also consider creating an indie-published group anthology using BookFunnel’s Book Bundle promotions. 
  1. Be Your Own Social Media Campaign Manager. Rather than hiring someone to manage your social media accounts, use free services like TweetDeck or HootSuite to keep tabs on what’s happening and schedule posts ahead of time. 
  1. Share Or Embed A Free Kindle E-book Preview. No need to print out book samples! These days sharing a digital sample of your book is painless and free. Just go to any Amazon book page and look a few lines under the buy box for a hyperlink that says <embed>. If you click on this you’ll get a pop-up box explaining how you can embed a sample of your book on your website, or easily share the sample on social media. 
  1. Create A Free Amazon Central Account. Harness the power of Amazon by setting up an Amazon Central Account. Not only can you improve your Amazon book page by adding editorial reviews, a bio, etc., but Amazon will then send a new release email to anyone who follows you on their platform when you’ve published a new book. 
  1. Get A Free BookBub New Release Alert. Set up a BookBub author profile ahead of your book release. Like Amazon, BookBub will send a New Release alert to anyone who follows you when you are launching a new book. It’s an easy way to boost your book promotion reach, and it won’t cost you any money. 
  1. Announce Your New Release On Booklovers’ Websites For Free. Booklovers are always searching for their next read, so be sure to check out some websites where you can make your announcement for free.
  1. Run A Contest To Promote Your E-book Only. With a little creativity, a good contest can go viral. By choosing to give away e-books or other free digital goodies through a distributor like BookFunnel, you can keep the cost down.

Marketing, promotion, and publicity are necessary if you want to become a successful writer. But thanks to ever-evolving digital marketing techniques, book marketing doesn’t necessarily have to be expensive. What’s most important is that you work hard, smart, and creatively to get your books and your message out to the world.

 

Question: What shortcuts, tips, and tricks have you used to help ease the cost of book marketing?

Writer Marketing And Website Trends To Watch For In 2019 | Web Design Relief

Welcome to the new year, with the promise of new marketing opportunities and new author website trends! At Web Design Relief, our experts predict some exciting new promotional ideas and website design developments will help you sell your books, boost your online presence, and increase your readership. It’s not too soon to put these up-to-the-minute trends to work for you!

The Top 2019 Marketing And Website Design Trends For Writers

Videos Are Making A Bigger Impact

The research is in, and videos are quickly becoming the most popular marketing tool available. Users are more likely to engage with video-based marketing rather than images or text-only promotions. What does this mean for writers? It’s time to brush up on your video editing skills or get in touch with the professionals! Book trailers, author Q&As, and listicle videos are just a few of the ways you can launch your writing into the digital world and grow your audience.

Readers Engage When You’re A Person, Not A Salesperson

Studies show that consumers are more likely to trust people, not ads, in 2019. Instead of relying on the “Buy my book!” approach, enlist other authors or book bloggers to write reviews of your work to share on your website. The more social proof you have showing readers are enjoying your books, stories, and poetry, the more your potential fans will trust they’ll be interested in your work too! You can also ask readers and industry influencers to talk about your work on their own platforms, helping you extend your marketing reach.

Less Social Media May Be More Effective

Industry experts suggest that spending too much time on multiple social media platforms can actually be counterproductive as a marketing strategy. Social media forecasts report that users may be building brand loyalty and will be less likely to surf various platforms. So your best strategy will be to focus on the one social media platform where your genre tends to be the most popular, rather than staggering your efforts across the Internet.

Simple, Clean Website Design Improves Functionality

Minimalist website designs are going to lead the way in 2019—and for a good reason. Mobile Internet usage is becoming the dominant form of online browsing, so the simpler your website is, the better it will translate from the desktop to the small screen. This is especially beneficial for writers, because your words can take center stage. Forgo clunky design elements and website clutter for clean visuals, legible text, and functionality that’s easier for users on-the-go to navigate.

If your author website needs an update—or if you’re ready to start the new year with a brand-new website—Web Design Relief can help! Schedule your free consultation today!

Stylish Typography Will Deliver Your Message

With websites becoming less busy and elaborate, your typography choices will make a bigger impact—so it’s important you choose wisely. While 2019 won’t herald the end of basic bold headers and mastheads, unexpected typeface choices could help your text stand out even more. Experiment! Don’t be afraid to add some color to your font choice, play with the sizing of each letter, or even use spacing and shadows in ways you may not have thought about before.

As you set out to keep your writer resolutions for 2019, focusing on these trends will ensure your marketing strategies and website design are working to boost your efforts.

 

Question: Which design or marketing trend will you be utilizing in 2019?

How Writers Can Be More Googleable (So People Can Find Your Writing Online) | Web Design Relief

Have you Googled your author name lately? What shows up in your search engine results? If the first page doesn’t include your website or other sites mentioning your books, you may want to reconsider whether your efforts to build an author brand are working. At Web Design Relief, we know that your being “Googleable” makes… Continue Reading

4 (Almost) Effortless Ways For Writers To Meet Their Fans | Web Design Relief

Writing may be a solitary experience, but it’s important to your success as a writer that, at some point, you connect with your readers. While it’s always nice to meet your fans in person at readings, book signings, or conferences, the Internet experts at Web Design Relief know it’s easier than ever to interact with… Continue Reading

How NaNoWriMo Can Boost Your Writing Career In Just 30 Days | Web Design Relief

One of the most highly anticipated racing events of the year happens in November: The New York City Marathon. And for some authors, the high point of the year also happens in November, when writers line up on November 1 to begin the 50,000-word National Novel Writing Month marathon, hoping to reach the finish line… Continue Reading


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