Category Archives: Marketing And Promotion

Writer: Turn Your Acceptance Letters Into Online Marketing Gold | Web Design Relief

If you’ve been making creative writing submissions and getting your fair share of rejections—an acceptance letter is cause for celebration! And while you’re doing your happy dance, tango on over to your computer keyboard to share the good news. The marketing experts at Web Design Relief explain how getting an acceptance letter offers you a golden opportunity for effective brand building and promotion!

Here’s How Writers Can Promote Their Acceptance Letters And Publications On The Web

Share your struggles. You may find that people are more eager to spread the word about one of your acceptances if they’ve shared the submission process with you. That means posting on social media about how you were up filling out submission manager forms until 2:00 AM. Or how you just got a new batch of rejection letters but are sharing a motivational quote that helps you stay positive.

Your online presence is an opportunity to tell the story of who you are as an aspiring writer. By letting followers see your authenticity and willingness to be vulnerable, they’ll be just as excited as you are about an acceptance and eager to spread the word. And your posts about successes won’t come across as bragging.

Post a screenshot of your acceptance letter. It may be a while before your accepted submission is published in the literary journal. In the meantime, share your acceptance letters! A photo or screenshot of key language in your letter is a great way to spread the word—especially on social media, where posting images increases interactions.

Think outside the letter. Apart from running in circles and gleefully jumping up and down in the privacy of your home office, how are you going to celebrate your acceptance? Go out to dinner? Reward yourself with a trip to the bookstore? Whatever you decide, document it on social media and let others celebrate vicariously with you.

Share works by other writers associated with your literary magazine/literary agent. Is your future literary agent supporting other writers you admire? Does the journal that accepted your work feature writing you love? Share this info on your social media pages. Not only can a “recommended read” post remind your followers that your published work is forthcoming, it can also be a great way of networking with other writers.

Post an excerpt on your website. Tease readers by featuring the first few lines of your poem or a paragraph or two from your short story or book on your author website. Then, if/when possible, link readers to the full piece. (Caveat: Read this before you publish anything online!)

Feature visuals or links when the piece comes out. Your publication date is cause for online celebrating! Be sure to link directly to your published work on your website announcements page or on your social media profiles. If the image that pops up from the URL doesn’t directly show your byline, post a screenshot that does.

And If You’re Feeling Squeamish About Self-Promotion…

Remember, spreading the good word about a fabulous literary magazine or a wonderful literary agent isn’t simply boasting: It’s a PSA offering helpful info to others. Include links, encourage support from fans, friends, and followers, and let editors and agents know what you are doing to help their cause. You may discover additional cross-promotion potential!

 

Question: How do you celebrate an acceptance letter?

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has become old news. The fact is that over a billion people use Facebook daily! So it makes sense to maintain an active presence on this social media platform.

But sooner or later, you’ll probably find yourself too busy multitasking or hitting a big wall of writer’s block—and you won’t have any ideas for your next Facebook post. You need inspiration—fast.

Check out these 40 Facebook post ideas to get your creativity flowing again:

  1. Ask for book recommendations.
  2. Post a photo of an early page of your manuscript-in-progress (no spoilers!) as a teaser.
  3. Post a photo of your to-be-read pile and ask others to post theirs.
  4. Post photos of your oddest research books (on poisons, medieval privies, Roman road-building, etc.).
  5. Keep track of your writing progress and post word or page counts every morning or evening.
  6. Share a positive review about your work.
  7. Share a positive review about the work of a colleague.
  8. Recommend a colleague’s book in a short Facebook video.
  9. Post a photo of your favorite reading nook.
  10. Share visual details about one of your books. These could include details of setting, character, costume, or props, either through a Pinterest page or individual photos.
  11. Check out this National Day calendar and comment on the day’s options.
  12. Post your favorite inspirational or literary quote.
  13. Ask: What’s your favorite movie of all time?
  14. Ask: What’s your favorite book of all time?
  15. Ask: What’s your favorite television series of all time?
  16. Ask people to post images of their favorite rock band, country singer, or opera diva.
  17. Post a baby picture of yourself and ask others to share theirs.
  18. Post a picture of your writing space with commentary, such as “This is where I get my best ideas.”
  19. Post a photo of your pet, or someone else’s pet, or a pet you’d like to have.
  20. Post a photo of an odd-looking cloud, a new blooming flower, sun coming through tall trees, or a duck on a pond.
  21. Play with GIFs: Ask your followers to describe their day in a GIF.
  22. Ask your followers to post what they’re doing in a GIF.
  23. Ask your followers to type their name in the GIF bar and post the first GIF that comes up.
  24. Ask your followers to show their spirit animal in a GIF.
  25. Take a poll to tease your fans into engagement: Paper or plastic? Seat up or down? Coffee or tea? Beer or bourbon? Cake or pie? Beards or clean-shaven? Hemingway or Fitzgerald? Austen or Brontës?
  26. Confess your teenage movie-star crush and ask your followers to confess theirs.
  27. Ask your followers to describe their life/day/job/family in one, two, or three words.
  28. Post something from your bucket list and encourage fans to respond with something from theirs.
  29. Ask philosophical questions: “If you could be any age, what age would that be?” “If you could go back to school, what subject would you study?” “If you won the lottery, what would you do with the money?” “If you could live anywhere, where would you go?”
  30. Ask your followers what their book clubs are reading.
  31. Ask variations of the question “What is your favorite…” Options may include: favorite rainy day activity, meal, color, time of day, etc.
  32. Post an odd or hilarious photo and ask folks to caption it.
  33. Post photos of the most amazing bookstores and libraries from around the world.
  34. Post photos of places you’d love to visit.
  35. Thank your fans and followers and tell them how you appreciate all the reviews they’ve written for your books (a subtle reminder to post more!).
  36. Ask your followers what other genres they read besides yours.
  37. Ask your followers to share their favorite children’s book.
  38. Ask your followers which book format they enjoy most: hardcover, paperback, audiobooks, and/or e-books?
  39. Ask your followers if they prefer to read e-books on their phone, a tablet, a dedicated e-reader, or on their desktop or laptop computer.
  40. Share with your followers some ideas you have for future books.

Facebook is all about building connections by sharing and caring, so make sure to like and respond to all comments to keep the conversation going. It’s likely that all that engagement will fire you up and spark new ideas for Facebook posts that’ll inspire your followers and attract more fans.

 

Question: What kind of Facebook posts have inspired the most engagement on your page?

5 Ways To Digitize Your Writing Conference Experience | Web Design Relief

There was a time when workshops and seminars for writers were limited to what was discussed and reviewed in hotel conference rooms or classrooms. So if you weren’t an attendee, you’d have to wait weeks or even months to pick up the few crumbs of information available when summaries of the conferences finally showed up in newsletters. In these digital days, however, writing conferences are increasingly connected, both to the attendees and to writers in the outside world. At Web Design Relief, we know that information now flies faster than a caffeine-charged PowerPoint presentation!

Here Are 5 Ways You Can Digitize—And Maximize—Your Writing Conference Experience

Check Your Writing Conference Connection

Retrieving relevant information quickly is vital to getting the most out of a writing workshop. Whether you prefer a tablet, laptop, or a phone with Internet capabilities, always have some way to connect with the hotel Wi-Fi so you can get the information you need, when you need it. If you haven’t heard of the author the speaker is referencing, in addition to jotting down the name, do a quick Internet search!

Write Well But Download Better

Some writers prefer taking notes by hand, which is known to improve memory retention. But unless you’ve studied shorthand (does anyone use shorthand anymore?), you’ll never accurately record all the details about the presenter’s latest graph or catch those statistics on the fly.

Before the workshop, ask about digital downloads of slides or whether attendees will have access to an audio or video recording of the workshop after the fact. Knowing that you can easily retrieve any details you might miss will allow you to rest your cramped hand or, alternatively, to pay more attention during the seminar.

Pack Your E-reader

After three or more days at a writing conference, your mind is going to be on overload. You’ll likely forget to purchase at least one book by that author whose name you can’t remember now.

But if you have your e-reader with you at the conference, you can download that writer’s book instantly and start reading it on the plane ride home.

Network On The Spot

If you’re working the conference right, you’ll be meeting a lot of new writers and exchanging author business cards. Use your tablet, phone, or laptop to connect with them on social media before you lose their names amid the confusion of new acquaintances. You’ll increase your network, and they’ll be reminded to follow you back.

You may even want to bring bookmarks or postcards with QR codes featuring your writing, book blurbs, or great reviews that you can share with conference attendees or place on the S.W.A.G. tables.

Use The Conference Hashtag

Are there two simultaneous workshops you want to go to, but you left your Hogwarts Time-Turner at home? Consider following the sessions you’ll have to miss via the hashtag on Twitter, Facebook, and Instagram. You’ll get quick updates on concurrent workshops (or those you just can’t make). If you can’t attend the conference at all, following the hashtag will keep you somewhat informed of events in real time.

All this digital connecting can help authors get the most out of their conference experience, but the real work starts when you get home. Be sure to go through all your notes, follow up on action items, and start connecting with your new writer friends. Sleep will just have to wait!

 

Question: What was the best writing tip, marketing advice, or networking connection that you got out of your most recent writing conference?

5 Things Writers Don’t Know About Instagram—But Should | Web Design Relief

 Since its launch in 2010, Instagram’s popularity has been growing by leaps and bounds. Today, Instagram is one of the most commonly used social media platforms in the world, with a reported 500 million daily active users! And while other social media platforms have peaked and are trying to reinvent themselves, the social media experts… Continue Reading

The 6 Personality Types Of Your Followers (And How To Engage Them) | Web Design Relief

The better an author knows his or her own social media followers, the easier it will be to connect with them on a deeper level. However, no matter how organically you’ve grown your social media following, your audience will be made up of many different personality types. At Web Design Relief, we know that effectively… Continue Reading

Quote Me On That: The 6 Qualities Of Super-Shareable Quotes For Social Media | Web Design Relief

Scroll through the newsfeed on any social media platform and it won’t be long before you spot some inspirational, famous, and/or hilarious quotes. Quotable sayings and their associated hashtags tend to get a lot of attention in terms of likes, retweets, engagement, and shares. One example: On Instagram, #quotes has over 55 million posts! So… Continue Reading


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