Category Archives: Marketing And Promotion

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

Writers: How To Use Twitter Like A Best-Selling Author | Web Design Relief

With over 336 million monthly active users, Twitter is still one of the most popular social media platforms. For this reason, you’ll find many best-selling authors using Twitter to connect with their readers, including Stephen King, J.K. Rowling, Jodi Picoult, Rick Riordan, Neil Gaiman, and many others. The social media experts at Web Design Relief have some tips to help you take full advantage of Twitter to build your own reader fan base:

Make Smart Use Of Hashtags

Many Twitter users assume that when it comes to hashtags, the more the better to reach the widest possible audience. However, this may not be as effective as once thought. New studies show that the optimum number of hashtags per tweet is one or two at most. Here are a few hashtags that are specific to the writing community that you can try next time you tweet:

#amwriting – This tag is most commonly used when writers discuss projects in progress.

#WriterWednesday – Twitter absolutely loves alliteration, and Wednesday is the day for writers. This hashtag can be used to update your current (and potential) readers and followers as to what’s new in your writing life.

#WritersLife – Keep in mind many of these can be used together. #WritersLife is similar in intention to the previous hashtags.

#WriteTip – Share your experience and knowledge with the Twitter writing community.

These are only a few examples of the many writing-related hashtags you can use on Twitter. And you don’t have to stick with preexisting hashtags—you can make up your own as well!

Update Your Profile From Time To Time

Do you still have the same old Twitter profile photo from when you first opened your account? The one from three hairstyles ago? Time for a change! Many authors use professional headshots on their various social media profiles, but you can use something casual as well.

In addition to updating your profile picture, be sure to update your profile’s cover photo as well. This could be anything you’d like it to be: the cover of your latest book, a photo you took that represents you and your genre, artwork or images that will appeal to your fans and readers, etc. Just be sure to keep your images and style consistent across all of your social media platforms to help reinforce your author brand and make it easier for your audience to recognize you.

Remember to update your bio with current projects you’re working on, any new publication credits, and details that show off your personality.

Tweet During Peak Hours And On High-Traffic Days

Twitter experiences high and low activity times just like every other social media platform. While your peak hours may be relative to your location and the location of your audience, there are days and hours that absolutely have the most traffic. For Twitter, the best time to tweet is 12 p.m. – 3 p.m. on weekdays. This would be the perfect time to announce a contest to win your latest book or a genre-themed gift basket!

Utilize More Multimedia

Photos and videos are the best way to stand out from the crowd on Twitter. Share some photos or videos you’ve taken during a recent book signing event or a writing conference you attended—just remember to keep safety in mind. Tweet a photo of your book or the literary journal you’ve been published in. And yes, it’s true—cute photos of pets are very popular on social media, so go ahead and post that adorable photo of Fido or Fluffy. Your followers will enjoy a glimpse into your daily life.

If you’re comfortable, consider making a video of yourself and talk to your audience directly. Most laptops and smartphones make it super easy to create short, simple videos. Vlogging (video blogging) is growing in popularity in the online writing community. You might find that you enjoy this new way to interact with your readers and fans.

 

Question: What have you found most effectively boosts your tweets on Twitter?

11 Web Design Tips That Self-Published Authors Must Know | Web Design Relief

Cookie-cutter author website templates with little functionality might be cheap—but “cheap” is still a waste of money if your author website doesn’t actually grow your writing career. At Web Design Relief, we know that self-published authors need a website that acts as a hub of connectivity and works as a powerful sales driver.

The Best Website Design Tips for Self-Published Authors

Define your mission. What specific goal must your author website accomplish? Are you hoping to sell books? Do you want to grow an email list? Do you want to point readers toward your social media profiles and build your following there? Although your website may offer visitors various opportunities, you as an author should have a clear mission of your top, primary goal.

Send out the call. Once you know your website’s essential goal, you can design the layout of your individual webpages to support that goal. Every page of your website—especially your author homepage—should offer a clear call to action that makes it easy for visitors to do what you want them to, whether it’s sign up for your newsletter or buy your book.

Choose a great domain name. The URL of your author website could be your name, your book title, or something else entirely. Here’s how to pick a domain name that’s right for your writing career.

Build your branding. From your author headshot to your website’s footers, every element of your author website should support your author brand. Each component should embrace the same mood, tone, and color schemes so that all elements of your website tell the story of who you are and the types of books you offer.

Make a mailing list. Although much emphasis is placed on the power of social media for generating word-of-mouth sales, the fact remains that your email list essentially belongs to you—but your social media platform does not. For that reason, building a private mailing list—that you own and control—is an important long-term strategy for advancing your writing career. Learn more about how to entice people to join your email list.

Socialize. Integrate your social media feeds into your author website so all of your posts and pictures will automatically appear on your site as you share them. It’s a great way to ensure that your author website remains fresh, lively, and up to date.

Tell your own story. The story of who you are and how you came to be a writer may be one of your most powerful marketing tools. Learn more about how to tell your personal story on your author website.

Cater to the media. Make it easy for bloggers and reporters to download a media kit that includes all your basic information, as well as free press releases and your author headshot.

Use your cover art. If you have fabulous cover art that stirs up strong emotional reactions, be sure to feature it on your website! The bigger a reader’s emotional reaction to what they find on your website, the better.

Create a website that sells. If you’re hoping to sell books directly from your author website, check out this article: Nine Author Website Tips To Increase Your Book Sales.

At Web Design Relief, we specialize in creating affordable websites that suit writers and their unique needs. Schedule a free consultation call today to find out how we can help you!

Keep yourself safe. Most visitors who come to your website will be avid readers searching for a great new book to buy. But not everyone who types your URL into a browser is harmless. Here’s what you need to know to protect your website, yourself, and your visitors from hackers, spammers, and thieves.

 

Question: Which of the elements on our list do you think is most important for writers who are building an author website?

Behind The Scenes: 10 Secret Tips For Creative Writers Who Blog | Web Design Relief

Creative writers who blog tend to drive more visitors to their author websites than those who don’t. But what are the secrets behind a successful blog? The experts at Web Design Relief offer ten insider tips for writers who blog! 10 Tips To Help Creative Writers Boost Their Blogs Post original content. While this may… Continue Reading

Writer: Turn Your Acceptance Letters Into Online Marketing Gold | Web Design Relief

If you’ve been making creative writing submissions and getting your fair share of rejections—an acceptance letter is cause for celebration! And while you’re doing your happy dance, tango on over to your computer keyboard to share the good news. The marketing experts at Web Design Relief explain how getting an acceptance letter offers you a… Continue Reading

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has… Continue Reading


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