Category Archives: Build Friends, Fans, And Followers

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

Writers: How To Use Twitter Like A Best-Selling Author | Web Design Relief

With over 336 million monthly active users, Twitter is still one of the most popular social media platforms. For this reason, you’ll find many best-selling authors using Twitter to connect with their readers, including Stephen King, J.K. Rowling, Jodi Picoult, Rick Riordan, Neil Gaiman, and many others. The social media experts at Web Design Relief have some tips to help you take full advantage of Twitter to build your own reader fan base:

Make Smart Use Of Hashtags

Many Twitter users assume that when it comes to hashtags, the more the better to reach the widest possible audience. However, this may not be as effective as once thought. New studies show that the optimum number of hashtags per tweet is one or two at most. Here are a few hashtags that are specific to the writing community that you can try next time you tweet:

#amwriting – This tag is most commonly used when writers discuss projects in progress.

#WriterWednesday – Twitter absolutely loves alliteration, and Wednesday is the day for writers. This hashtag can be used to update your current (and potential) readers and followers as to what’s new in your writing life.

#WritersLife – Keep in mind many of these can be used together. #WritersLife is similar in intention to the previous hashtags.

#WriteTip – Share your experience and knowledge with the Twitter writing community.

These are only a few examples of the many writing-related hashtags you can use on Twitter. And you don’t have to stick with preexisting hashtags—you can make up your own as well!

Update Your Profile From Time To Time

Do you still have the same old Twitter profile photo from when you first opened your account? The one from three hairstyles ago? Time for a change! Many authors use professional headshots on their various social media profiles, but you can use something casual as well.

In addition to updating your profile picture, be sure to update your profile’s cover photo as well. This could be anything you’d like it to be: the cover of your latest book, a photo you took that represents you and your genre, artwork or images that will appeal to your fans and readers, etc. Just be sure to keep your images and style consistent across all of your social media platforms to help reinforce your author brand and make it easier for your audience to recognize you.

Remember to update your bio with current projects you’re working on, any new publication credits, and details that show off your personality.

Tweet During Peak Hours And On High-Traffic Days

Twitter experiences high and low activity times just like every other social media platform. While your peak hours may be relative to your location and the location of your audience, there are days and hours that absolutely have the most traffic. For Twitter, the best time to tweet is 12 p.m. – 3 p.m. on weekdays. This would be the perfect time to announce a contest to win your latest book or a genre-themed gift basket!

Utilize More Multimedia

Photos and videos are the best way to stand out from the crowd on Twitter. Share some photos or videos you’ve taken during a recent book signing event or a writing conference you attended—just remember to keep safety in mind. Tweet a photo of your book or the literary journal you’ve been published in. And yes, it’s true—cute photos of pets are very popular on social media, so go ahead and post that adorable photo of Fido or Fluffy. Your followers will enjoy a glimpse into your daily life.

If you’re comfortable, consider making a video of yourself and talk to your audience directly. Most laptops and smartphones make it super easy to create short, simple videos. Vlogging (video blogging) is growing in popularity in the online writing community. You might find that you enjoy this new way to interact with your readers and fans.

 

Question: What have you found most effectively boosts your tweets on Twitter?

Writer: Turn Your Acceptance Letters Into Online Marketing Gold | Web Design Relief

If you’ve been making creative writing submissions and getting your fair share of rejections—an acceptance letter is cause for celebration! And while you’re doing your happy dance, tango on over to your computer keyboard to share the good news. The marketing experts at Web Design Relief explain how getting an acceptance letter offers you a golden opportunity for effective brand building and promotion!

Here’s How Writers Can Promote Their Acceptance Letters And Publications On The Web

Share your struggles. You may find that people are more eager to spread the word about one of your acceptances if they’ve shared the submission process with you. That means posting on social media about how you were up filling out submission manager forms until 2:00 AM. Or how you just got a new batch of rejection letters but are sharing a motivational quote that helps you stay positive.

Your online presence is an opportunity to tell the story of who you are as an aspiring writer. By letting followers see your authenticity and willingness to be vulnerable, they’ll be just as excited as you are about an acceptance and eager to spread the word. And your posts about successes won’t come across as bragging.

Post a screenshot of your acceptance letter. It may be a while before your accepted submission is published in the literary journal. In the meantime, share your acceptance letters! A photo or screenshot of key language in your letter is a great way to spread the word—especially on social media, where posting images increases interactions.

Think outside the letter. Apart from running in circles and gleefully jumping up and down in the privacy of your home office, how are you going to celebrate your acceptance? Go out to dinner? Reward yourself with a trip to the bookstore? Whatever you decide, document it on social media and let others celebrate vicariously with you.

Share works by other writers associated with your literary magazine/literary agent. Is your future literary agent supporting other writers you admire? Does the journal that accepted your work feature writing you love? Share this info on your social media pages. Not only can a “recommended read” post remind your followers that your published work is forthcoming, it can also be a great way of networking with other writers.

Post an excerpt on your website. Tease readers by featuring the first few lines of your poem or a paragraph or two from your short story or book on your author website. Then, if/when possible, link readers to the full piece. (Caveat: Read this before you publish anything online!)

Feature visuals or links when the piece comes out. Your publication date is cause for online celebrating! Be sure to link directly to your published work on your website announcements page or on your social media profiles. If the image that pops up from the URL doesn’t directly show your byline, post a screenshot that does.

And If You’re Feeling Squeamish About Self-Promotion…

Remember, spreading the good word about a fabulous literary magazine or a wonderful literary agent isn’t simply boasting: It’s a PSA offering helpful info to others. Include links, encourage support from fans, friends, and followers, and let editors and agents know what you are doing to help their cause. You may discover additional cross-promotion potential!

 

Question: How do you celebrate an acceptance letter?

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has… Continue Reading

5 Things Writers Don’t Know About Instagram—But Should | Web Design Relief

 Since its launch in 2010, Instagram’s popularity has been growing by leaps and bounds. Today, Instagram is one of the most commonly used social media platforms in the world, with a reported 500 million daily active users! And while other social media platforms have peaked and are trying to reinvent themselves, the social media experts… Continue Reading

The 6 Personality Types Of Your Followers (And How To Engage Them) | Web Design Relief

The better an author knows his or her own social media followers, the easier it will be to connect with them on a deeper level. However, no matter how organically you’ve grown your social media following, your audience will be made up of many different personality types. At Web Design Relief, we know that effectively… Continue Reading


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