Category Archives: Grow Your Author Platform

5 Things Writers Don’t Know About Instagram—But Should | Web Design Relief

 Since its launch in 2010, Instagram’s popularity has been growing by leaps and bounds. Today, Instagram is one of the most commonly used social media platforms in the world, with a reported 500 million daily active users! And while other social media platforms have peaked and are trying to reinvent themselves, the social media experts at Web Design Relief have noted that Instagram is still a force to be reckoned with.

As you glance through the latest posts and most popular hashtags on Instagram, you may think you know everything there is to know about this social media juggernaut. But do you?

5 Things You Probably Don’t Know About Instagram

Instagram is owned by Facebook.

In 2012, Facebook acquired Instagram for a cool $1 billion. And it seems like it was a smart investment! Even with big competitors like Snapchat, Tumblr, and Twitter, Instagram  remains the most popular platform among 18-50 year olds.

Your Instagram feed is skewed toward what you like.

When Instagram first arrived on the scene, its feed was totally chronological. Now, similar to your Facebook feed, what you see first is determined by an algorithm. So at the top of your feed you’ll see the people and pages whose posts you like the most. The same is true for what you’ll see in the Explore section. So if you frequently like posts from authors or book bloggers, you’ll begin to see similar posts showing up in the Explore tab showing new content from other Instagram accounts you might find interesting.

You can Instagram Live with a friend.

Live video is at the forefront of social media right now! Going live in real time to your audience may be daunting for some writers, so you might want to consider trying Instagram Live with a friend beside you to discuss your work and facilitate a conversation that your viewers/readers will find enjoyable and enlightening.

Privacy and security are top priorities.

Since the great Facebook debacle of 2018, many social media networks are retooling their security measures. Instagram, being a Facebook company, is putting improved security measures in place to protect you and maintain your privacy. These upgraded safety features include two-factor authentication and the ability to disarm third party apps from utilizing your info account.

Hashtags are your best friend.

While almost everyone is using hashtags on Twitter, people still seem confused about how to use effective and appropriate hashtags on Instagram. But unlike Twitter, where you want to limit yourself to one or two hashtags per tweet—on Instagram, the more the merrier! A good rule of thumb is an average of seven hashtags per Instagram post. Using hashtags on Instagram puts your content in front of viewers who aren’t already your followers and expands your reach. Hashtags also help Instagram’s algorithm determine the focus of your posted photo or video, so your content can appear in the Explore tab of other Instagram users searching for accounts just like yours! It’s an effortless way to get your posts in front of more potential new readers and fans.

 

QUESTION: Which of these Instagram features was news to you?

The 6 Personality Types Of Your Followers (And How To Engage Them) | Web Design Relief

The better an author knows his or her own social media followers, the easier it will be to connect with them on a deeper level. However, no matter how organically you’ve grown your social media following, your audience will be made up of many different personality types. At Web Design Relief, we know that effectively engaging the different personalities of your followers can result in stronger bonds and more successful author marketing and promotion efforts.

6 Common Social Media Personality Archetypes

The Social Media Lurker

Though the word “lurker” has a sinister undertone, most social media lurkers are simply shy, introverted, or just reluctant to share the details of their daily life with the online world. They tend to follow or friend only those people they know well, or writers whose interests align strongly with their own.

How to connect: Social media teems with silent observers. They read lots of posts but rarely post themselves. Intrigue these quiet listeners by sharing high-quality content that provides generous takeaway benefits.

The Social Media Activist

Passionate about a cause (or several), the activist strives to harness the power of social media to inspire others to take up the flag. You’ve watched them run marathons, share news articles, and encourage those who share their sensibilities.

How to connect: Engage activists by acknowledging their passion and inspiration. And if you happen to support the same causes, don’t be shy about cheering them on.

The Social Media Earth Mother

Nurturing, warm, and conscientious, the earth mother (or father) always chooses a Facebook “heart” over a “thumbs-up” icon. These followers love to post inspirational quotations, pictures of pets, and videos of gamboling lambs. And they’re also the first to connect with someone in need and commiserate with people who are facing challenges.

How to connect: Attract the attention of this audience by responding in kind: Be generous with hearts, winks, and smiley-face emoticons, and share your own inspiring images.

The Social Media Oversharer

Posting an occasional meal, selfie, or video of a child’s trumpet performance is a perfectly acceptable use of social media. But when you can fill out a follower’s weekly food diary, recognize every outfit, and remember the date of his or her son’s next recital—you’ve definitely stumbled upon an oversharer.

How to connect: Oversharers adore being part of a larger community. As long as they don’t dominate your news feed, charm these followers by being generous with likes, positive comments, and judicious shares.

The Social Media Comic

Everyone loves to laugh, and the social media comic knows it. This fan is the one who always has the wittiest comeback, usually attached to a hilarious meme or the perfect gif. As the life of the social media party, he or she often has a large and organically grown social media following.

How to connect: Engage your funny followers by being an active member of their fan clubs: Join the laughter, share your own memes, and comment freely on posts to interact with their followers—who definitely share your sense of humor and possibly your admiration for authors and books.

The Social Media Spammer

Some social media followers have their own interests in mind. They post nothing but promotional content, spam you with private messages, and constantly work the hard sell.

Don’t connect! These are not the kind of followers any author wants to interact with. If they become too persistent, consider blocking or unfollowing them.

Unfortunately, not all of your social media followers are going to be good-hearted and kind. Combative, mean-spirited, and verbally abusive followers (AKA trolls) are all too common. If you find yourself under attack, don’t feed the trolls by gifting them with the attention they crave. A level head is the best way to combat negativity so you can go back to enjoying your social media experience.

 

Question: How would you define your own personal social media personality type?

Quote Me On That: The 6 Qualities Of Super-Shareable Quotes For Social Media | Web Design Relief

Scroll through the newsfeed on any social media platform and it won’t be long before you spot some inspirational, famous, and/or hilarious quotes. Quotable sayings and their associated hashtags tend to get a lot of attention in terms of likes, retweets, engagement, and shares. One example: On Instagram, #quotes has over 55 million posts! So what’s the big deal? Should you be sharing quotations with your followers too?

The social media experts at Web Design Relief explain how posting quotable sayings will help you increase engagement, grow your platform, and strengthen your author brand. Adding images can give your posts even more punch, so consider matching each quotable saying with an evocative image to attract more attention.

Super-Shareable Types Of Quotes To Boost Your Social Media Efforts

Inspirational Quotes

“The wound is the place where the light enters you.” —Rumi

If you’d never heard of Rumi before social media, you certainly know about him now. This medieval Muslim poet and scholar is revered for his mystical poetry based on hope, love, and spiritual awakening. There’s beauty in his use of language and a peaceful wisdom in his work.

Insight and wisdom are why inspirational quotes appeal to such a large audience. Readers enjoy a moment to pause, step out of themselves, and contemplate the greater world.

Motivational Quotes

“Life is like riding a bicycle. To keep your balance, you must keep moving.” —Albert Einstein

Let’s face it—sometimes it’s hard to get out of bed in the morning. A motivational quote from a brilliant physicist might be just what you need to straighten your shoulders and face your day. The right quote can be as comforting as a pat on the back and as energizing as a cup of strong coffee.

Emotional Quotes

“One thing you can’t hide—is when you’re crippled inside.” —John Lennon

Human emotions can be powerful and even overwhelming. Quotes that describe both fragile and extreme feelings exude a sense of empathy and deep humanity. Knowing that others have felt as we have makes us feel less alone.

Literary Quotes

“Not that the story need be long, but it will take a long while to make it short.” —Henry David Thoreau

Fellow authors and writers adore literary quotes. Literary quotable sayings tend to be sweet little gumdrops of concentrated wisdom, written in perfect meter. Quotes about the writing process, filled with the joys and the sorrows, make us feel part of a greater community of like-minded folks.

Seasonal Quotes

“A good friend is like a four-leaf clover, hard to find and lucky to have.” —Irish Proverb

Honoring the season with appropriate quotes brings us out of our isolation for a moment to contemplate the passing of time and the scattered communities of those celebrating.

Newsy Quotes

“In politics, nothing happens by accident. If it happens, you can bet it was planned that way.” —Franklin D. Roosevelt

Quotes that reflect timely events can stir up a hornet’s nest on social media these days, but for pundits, those in the political arena, or writers of political books, that can mean getting more attention, engagement, and a lively exchange of ideas.

Because of their universal appeal, the quotable sayings you post on social media don’t have to relate directly to your books to attract engagement. But if you can connect a quote to your author brand, you’ll draw new followers to your platform.

 

Question: What’s your favorite inspirational, motivational, or literary quote?

13 Dos and 1 Big Don’t For Growing Your Poetry Social Media Following | Web Design Relief

After years of languishing, many poets probably thought they’d never see this day come: Poetry is popular again! The social media experts at Web Design Relief are tracking a new generation of poets—dubbed “Instapoets” due to their success on Instagram—and these social media-savvy bards are commanding audiences in the hundreds of thousands while enjoying drool-worthy… Continue Reading

Are People Visiting Your Website And Clicking Like You Want? | Web Design Relief

You just launched your brand-new author website and you’re posting on your blog frequently. Now the question is: How can you know for sure that people are visiting your website—and how can you get more to do so? At Web Design Relief, our designers know all the online tools that will track whether people are… Continue Reading

The First Thing To Do Every Morning To Build Your Writing Reputation

As a writer, there are a few things you should do every morning: Have a good breakfast and a cuppa joe (or tea) and jot down a few lines, for starters. But one of the most effective ways to build your reputation as a writer should also be happening right after you rise and shine—generating… Continue Reading


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