Category Archives: Marketing And Promotion

Mistakes That Can Lower Your Website’s Search Engine Rankings

Your author website is the hub of all your marketing and publicity efforts. And the more fans who visit your website—the more newsletter sign-ups, event attendees, and book sales you’ll get! Since about 75% of searchers never scroll any further than the first page of search engine results, it’s important to optimize your website to… Continue Reading

5 Ways Professional Social Media Consultants Can Help Writers

Post, tweet, blog, repeat. Share, respond, retweet, repeat. As a writer, you may feel like you’re spending more time writing content for social media than writing your novel, short prose, or poetry. Yet social media engagement has become so vital that many traditional publishing contracts now have clauses that require writers have author websites and… Continue Reading

Can Instagram Really Build A Writer’s Fan Base?

For many writers, the social media website Instagram and its focus on photos and videos may seem to be outside their wheelhouse. And it can be hard to imagine how this visual, image-oriented social network would appeal to readers, bibliophiles, and die-hard grammar geeks—which are the very audiences writers want to attract. But if you… Continue Reading

A Checklist To Evaluate Your Author Brand’s Effectiveness

The brand that you establish for yourself as a writer is composed of many “moving parts.” Each of the individual elements of your author platform should directly contribute to the world’s overall view of you as a writer: who you are, what you write, what you want, and what you stand for. When all the elements… Continue Reading

Web Design Relief’s Links Roundup, August 2016

Welcome to August’s Links Roundup! On the horizon: strategy and clarity for your blogs; more bang for your tweet; why a mailing list is a must-have; and how to power up your WordPress site! Whether you create your own author website or we create one for you, we want to give you the best possible… Continue Reading

Essential Vacation Safety Tips For Your Social Media (And More!)

You’re so excited about your upcoming vacation that you can hardly contain yourself! Finally, you’ll be the writer posting photos of umbrella drinks and tweeting about glorious sunsets, or blogging on your website about amazing Mayan ruins. Authors are always in search of new content for marketing and promotion: What better way to captivate your… Continue Reading

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