Category Archives: Social Networking For Writers

4 (Almost) Effortless Ways For Writers To Meet Their Fans | Web Design Relief

Writing may be a solitary experience, but it’s important to your success as a writer that, at some point, you connect with your readers. While it’s always nice to meet your fans in person at readings, book signings, or conferences, the Internet experts at Web Design Relief know it’s easier than ever to interact with your readers online. And best of all, with just a few clicks, you can answer questions, talk about your writing, and schmooze—all while sitting in your favorite chair and wearing your fuzzy slippers!

Easy, Almost Effortless Ways For Writers To Connect With Fans Online

Create A Facebook Group. If we’ve said it once, we’ve said it a thousand times: Social media is vital for promoting yourself and your writing. By creating a Facebook group dedicated to you and your writing, you provide a forum for fans who want to talk about your work and follow your progress. A Group can be open (visible to everyone) or private (visible to members only). For ideas, check out the Stephen King: Constant Reader Fan Club or Midnight, Texas Fans, dedicated to novels written by Charlaine Harris.

Hold A Live Streaming Event. You can also host live streaming chats on Facebook and interact with your fans in real time. And it’s easier than you might think—you can even use your cell phone camera! Your followers will receive a notification of when you’re going live so they can tune in and meet you “in person.” It’s a great way to announce the cover art selection for your new book, the publication of your latest poetry or short story in a literary journal, or your upcoming book signing or presentation.

Open A Book Club On Goodreads. Goodreads is the original online mecca for book nerds: Forums, yearly reading trackers, and book clubs galore can be found in this corner of the Internet. You can create a fan club to discuss your favorite books—including your own! Take a look at Emma Watson’s Our Shared Shelf or author Colleen Houck’s Book Club for ideas. Be sure to link your author website and social media to your book club page so that new fans can follow all your online author platforms.

Start A Group Chat On Twitter. You can also create a group on Twitter that will allow you to Direct Message the group and have conversations with members. It’s a great way to develop a stronger relationship with your readers and to quickly and easily share updates about your writing. Groups can be public or private—but who wouldn’t want to belong to a secret fan club?

 

QUESTION: What online forums or groups do you belong to? Tell us in the comment section!

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

Writers: How To Use Twitter Like A Best-Selling Author | Web Design Relief

With over 336 million monthly active users, Twitter is still one of the most popular social media platforms. For this reason, you’ll find many best-selling authors using Twitter to connect with their readers, including Stephen King, J.K. Rowling, Jodi Picoult, Rick Riordan, Neil Gaiman, and many others. The social media experts at Web Design Relief have some tips to help you take full advantage of Twitter to build your own reader fan base:

Make Smart Use Of Hashtags

Many Twitter users assume that when it comes to hashtags, the more the better to reach the widest possible audience. However, this may not be as effective as once thought. New studies show that the optimum number of hashtags per tweet is one or two at most. Here are a few hashtags that are specific to the writing community that you can try next time you tweet:

#amwriting – This tag is most commonly used when writers discuss projects in progress.

#WriterWednesday – Twitter absolutely loves alliteration, and Wednesday is the day for writers. This hashtag can be used to update your current (and potential) readers and followers as to what’s new in your writing life.

#WritersLife – Keep in mind many of these can be used together. #WritersLife is similar in intention to the previous hashtags.

#WriteTip – Share your experience and knowledge with the Twitter writing community.

These are only a few examples of the many writing-related hashtags you can use on Twitter. And you don’t have to stick with preexisting hashtags—you can make up your own as well!

Update Your Profile From Time To Time

Do you still have the same old Twitter profile photo from when you first opened your account? The one from three hairstyles ago? Time for a change! Many authors use professional headshots on their various social media profiles, but you can use something casual as well.

In addition to updating your profile picture, be sure to update your profile’s cover photo as well. This could be anything you’d like it to be: the cover of your latest book, a photo you took that represents you and your genre, artwork or images that will appeal to your fans and readers, etc. Just be sure to keep your images and style consistent across all of your social media platforms to help reinforce your author brand and make it easier for your audience to recognize you.

Remember to update your bio with current projects you’re working on, any new publication credits, and details that show off your personality.

Tweet During Peak Hours And On High-Traffic Days

Twitter experiences high and low activity times just like every other social media platform. While your peak hours may be relative to your location and the location of your audience, there are days and hours that absolutely have the most traffic. For Twitter, the best time to tweet is 12 p.m. – 3 p.m. on weekdays. This would be the perfect time to announce a contest to win your latest book or a genre-themed gift basket!

Utilize More Multimedia

Photos and videos are the best way to stand out from the crowd on Twitter. Share some photos or videos you’ve taken during a recent book signing event or a writing conference you attended—just remember to keep safety in mind. Tweet a photo of your book or the literary journal you’ve been published in. And yes, it’s true—cute photos of pets are very popular on social media, so go ahead and post that adorable photo of Fido or Fluffy. Your followers will enjoy a glimpse into your daily life.

If you’re comfortable, consider making a video of yourself and talk to your audience directly. Most laptops and smartphones make it super easy to create short, simple videos. Vlogging (video blogging) is growing in popularity in the online writing community. You might find that you enjoy this new way to interact with your readers and fans.

 

Question: What have you found most effectively boosts your tweets on Twitter?

Writers: How To Come Back From A Social Media Dry Spell | Web Design Relief

Life gets busy! And when you’re pressed for time, it’s natural to let some things go—like working on your next writing project, hitting the gym, getting Fido groomed, or posting regularly on social media. At Web Design Relief, our experts know that actively maintaining your social media platforms is vital to your success as a… Continue Reading

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has… Continue Reading

5 Ways To Digitize Your Writing Conference Experience | Web Design Relief

There was a time when workshops and seminars for writers were limited to what was discussed and reviewed in hotel conference rooms or classrooms. So if you weren’t an attendee, you’d have to wait weeks or even months to pick up the few crumbs of information available when summaries of the conferences finally showed up… Continue Reading


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