Category Archives: Social Networking For Writers

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

Writers: How To Use Twitter Like A Best-Selling Author | Web Design Relief

With over 336 million monthly active users, Twitter is still one of the most popular social media platforms. For this reason, you’ll find many best-selling authors using Twitter to connect with their readers, including Stephen King, J.K. Rowling, Jodi Picoult, Rick Riordan, Neil Gaiman, and many others. The social media experts at Web Design Relief have some tips to help you take full advantage of Twitter to build your own reader fan base:

Make Smart Use Of Hashtags

Many Twitter users assume that when it comes to hashtags, the more the better to reach the widest possible audience. However, this may not be as effective as once thought. New studies show that the optimum number of hashtags per tweet is one or two at most. Here are a few hashtags that are specific to the writing community that you can try next time you tweet:

#amwriting – This tag is most commonly used when writers discuss projects in progress.

#WriterWednesday – Twitter absolutely loves alliteration, and Wednesday is the day for writers. This hashtag can be used to update your current (and potential) readers and followers as to what’s new in your writing life.

#WritersLife – Keep in mind many of these can be used together. #WritersLife is similar in intention to the previous hashtags.

#WriteTip – Share your experience and knowledge with the Twitter writing community.

These are only a few examples of the many writing-related hashtags you can use on Twitter. And you don’t have to stick with preexisting hashtags—you can make up your own as well!

Update Your Profile From Time To Time

Do you still have the same old Twitter profile photo from when you first opened your account? The one from three hairstyles ago? Time for a change! Many authors use professional headshots on their various social media profiles, but you can use something casual as well.

In addition to updating your profile picture, be sure to update your profile’s cover photo as well. This could be anything you’d like it to be: the cover of your latest book, a photo you took that represents you and your genre, artwork or images that will appeal to your fans and readers, etc. Just be sure to keep your images and style consistent across all of your social media platforms to help reinforce your author brand and make it easier for your audience to recognize you.

Remember to update your bio with current projects you’re working on, any new publication credits, and details that show off your personality.

Tweet During Peak Hours And On High-Traffic Days

Twitter experiences high and low activity times just like every other social media platform. While your peak hours may be relative to your location and the location of your audience, there are days and hours that absolutely have the most traffic. For Twitter, the best time to tweet is 12 p.m. – 3 p.m. on weekdays. This would be the perfect time to announce a contest to win your latest book or a genre-themed gift basket!

Utilize More Multimedia

Photos and videos are the best way to stand out from the crowd on Twitter. Share some photos or videos you’ve taken during a recent book signing event or a writing conference you attended—just remember to keep safety in mind. Tweet a photo of your book or the literary journal you’ve been published in. And yes, it’s true—cute photos of pets are very popular on social media, so go ahead and post that adorable photo of Fido or Fluffy. Your followers will enjoy a glimpse into your daily life.

If you’re comfortable, consider making a video of yourself and talk to your audience directly. Most laptops and smartphones make it super easy to create short, simple videos. Vlogging (video blogging) is growing in popularity in the online writing community. You might find that you enjoy this new way to interact with your readers and fans.

 

Question: What have you found most effectively boosts your tweets on Twitter?

Writers: How To Come Back From A Social Media Dry Spell | Web Design Relief

Life gets busy! And when you’re pressed for time, it’s natural to let some things go—like working on your next writing project, hitting the gym, getting Fido groomed, or posting regularly on social media. At Web Design Relief, our experts know that actively maintaining your social media platforms is vital to your success as a writer. If your dedicated followers don’t hear from you on a regular basis, you can easily be forgotten—and replaced.

Effects Of A Social Media Dry Spell On Your Accounts

There’s no avoiding it: Taking an extended break from social networking will have some deleterious effects for an author.

  • On Twitter, you may lose some followers as tweeters vet their lists to eliminate inactive accounts.
  • On Facebook, and to a lesser extent, Instagram, the algorithms for newsfeeds favor those whom you interact with regularly. So your ability to rise in your followers’ newsfeeds will be weakened.
  • In all cases, it’ll take some time to build up the impact of marketing and promotion efforts to where they were before you took a break.

Though your reach may have withered, here’s the good news: Many of your followers may not yet have noticed your absence. Social media is like a huge cocktail party where everyone is coming and going. Caught up in the onslaught of constant tweets, posts, and pins, even active followers may miss the fact that your author posts have dribbled to none.

So many of your followers are still right there, waiting for you!

Strategies For Reenergizing Your Social Media Output

Do Some Recon. If you had an active presence on several social media channels, it can be intimidating to return after a long break. There’s no shame in scooting from one old haunt to another to catch up on what’s been happening, and to check out other authors’ profile pages to see what they’re doing for promotion and marketing. Soon you’ll be liking, following, commenting, and writing engaging posts of your own.

Pick Up Right Where You Left Off. Some authors prefer to gloss over the fact that they’ve been away for a while, especially if the dry spell was due to personal issues. Jumping right in with your usual monthly promotion or giveaway, even though you haven’t had one in months, will get your followers engaged again.

Dive In Boldly. Your fans want to connect with you on a personal level. If you’re comfortable sharing (while avoiding TMI) the reason why you’ve been lax in posting or tweeting, you may discover a huge leap in engagement due to your honesty. Beyond kick-starting your return, judiciously sharing your personal triumphs and sorrows will show you how many caring online friends you really have.

Get Back To Basics. After weeks (or months) of not posting or tweeting, you may be a little rusty when you restart your social media activity. Ensure that your posts are effective and engaging by keeping in mind the basics:

  • Post content that is appealing and relevant.
  • Offer value to those who connect with you for insider information, giveaways, contests, sneak peeks, and recommendations.
  • Ask questions, solicit advice, run polls, and find other creative ways to encourage engagement.
  • Use hashtags and visuals to boost post performance.
  • Post regularly according to the platform.
  • Respond to all comments, preferably in a way that will start a conversation.
  • Make sure to limit direct marketing and promotion to only one out of every ten posts.

Setting a calendar and scheduling posts in advance through Hootsuite or another social media management platform can help keep you on track.

When it comes to social networking, it’s easy to become overwhelmed. But remember that social media isn’t just a powerful way to boost sales, strengthen your brand, and meet fellow book lovers: It’s also a wonderful way to gather a tribe of supportive online friends!

 

Question: If you’ve ever taken a break from social media and come back, how did you get back to regularly posting?

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has… Continue Reading

5 Ways To Digitize Your Writing Conference Experience | Web Design Relief

There was a time when workshops and seminars for writers were limited to what was discussed and reviewed in hotel conference rooms or classrooms. So if you weren’t an attendee, you’d have to wait weeks or even months to pick up the few crumbs of information available when summaries of the conferences finally showed up… Continue Reading

5 Things Writers Don’t Know About Instagram—But Should | Web Design Relief

 Since its launch in 2010, Instagram’s popularity has been growing by leaps and bounds. Today, Instagram is one of the most commonly used social media platforms in the world, with a reported 500 million daily active users! And while other social media platforms have peaked and are trying to reinvent themselves, the social media experts… Continue Reading


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