Category Archives: Social Networking For Writers

How To Integrate Social Media Into Your Blog (And Vice Versa) | Web Design Relief

Ideally, your author website should be a one-stop shop for all things concerning YOU. If people visit your author website to read your blog and become interested enough to keep following your writing career, they should be able to do so easily. But the more clicks or steps it takes to connect with you on social media, the less likely your visitor is to follow through.

By not integrating social media into your blog, you run the risk of losing potential fans within a few mouse clicks. Here are a few tools to help you integrate social networks into your author website’s blog.

Social Share Buttons

Use social share buttons along the top or sides of your blog and make your content shareable via the social media outlets you prefer. These buttons are quick and easy to use—something visitors to your site will appreciate. And you’ll appreciate the increased visibility!

Check out this special cheat sheet to add social share buttons to your blog.

Integrating Facebook and Twitter

Jetpack, which was developed by the makers of WordPress, is chock-full of useful tools. One of its features is “Publicize,” which will auto-share the title of your post with a link to the content on multiple social networking sites like Twitter, Facebook, LinkedIn, and Tumblr.

In addition to automatically posting content to your social media profiles, you can use Jetpack to add Facebook and Twitter widgets to your site’s sidebar. They’re easy to set up and, most importantly, eye-catching enough to draw visitors seamlessly from your site to your profiles. With these widgets, your blog’s readers can Like your Facebook page or follow you on Twitter—all without leaving your site. Read more about how to get visitors to stay on your site.

Note: Jetpack is specifically for author websites built on WordPress. If you’d like to add this functionality to your site manually—or if you don’t use WordPress to power your website—you can try any of the social plug-ins Facebook has to offer, as well as the official Twitter widget.

Integrating Goodreads

Goodreads is an especially helpful social media platform for bloggers with books to promote. If you’d like people to add your book to their Goodreads bookshelves, use the Add to My Books widget from the official Goodreads API. Simply punch in your book’s ID or ISBN number, paste the automatically generated code where you want the widget to appear on your site, and you’re in business!

Want to share the awesome reviews your book has been getting on Goodreads? You can add their Reviews widget to your site as well! Not only will it help show off the good things people have been saying about your book—it just might encourage other readers to chime in with reviews of their own.

TIP: Add these widgets to each of your book pages, as well as the sidebar of your blog. That way, potential readers don’t have to go out of their way to find them.

Integrating Google Plus

Like most social networks, Google+ provides easy-to-use widgets that anyone can add to his or her author website with a little bit of code. G+ badges are a great way to encourage people to add you to their circles, allowing them to connect with you on G+ down the line.

Integrating Instagram

Showcase your Instagram photos on your blog by clicking on the three dots on the bottom right corner of your Instagram photo to retrieve the embed code. Instagram photos can add pizzazz to blog posts and increase your Instagram following as well!

When you integrate your social networks into your blog, you make it easier for readers to stay in touch and plugged into your writing career. That way, you can keep them coming back for more! But remember that social media technology is ever-evolving. The plug-ins and widgets you installed last year may be obsolete today, so test your website’s integration tools regularly. And don’t feel pressured to jump on the latest social media bandwagon without doing some solid research.

 

Question: In what ways have YOU integrated social media into your blog?

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8 Signs Your Social Media Needs Professional Help | Web Design Relief

In this online-oriented, social media-savvy world, you can be sure literary editors and agents will check out your social media activity. And instead of wandering the library stacks, your next fan may be just a post, tweet, or click away! So how are you coping with the seemingly 24/7 demands of effective social media management? Are you spending all your spare time creating posts instead of writing? Or are your social media platforms basically abandoned and gathering dust?

If you’re feeling overwhelmed, Web Design Relief recommends that you might be a good candidate for some help managing your social media profiles (Facebook, Twitter, Instagram, etc.).

8 Obvious Signs That It’s Time To Get Help With Your Social Media Marketing And Promotion

You’re exhausted. There’s so much to worry about—family obligations, finding time to write, researching and organizing your submissions to literary agents and literary magazine editors, cooking, mowing the lawn, maintaining a home—oh, and that pesky little thing called your day job. There’s no way you can add “build a massive following on Facebook” to your to-do list without eventually collapsing on your desk from lack of sleep.

You’re not really interested in learning the nuances of social media marketing. Social media just doesn’t resonate with you. You’re smart enough to know that creating buzz on social media takes a particular kind of skill (one that requires lots of research and practice). And while you’re an expert at many things, social media isn’t one of them, and you don’t have any interest in adding it to your wheelhouse.

You have a book launch coming up and could use some pointers. Whether you are an indie author self-publishing a book, or a traditionally published author working with a publishing house, you know how important it is to cultivate a social media presence—especially to launch a new book and generate sales. You want to make a big social media push to build your followers now so that when your book comes out, you can convert your fans into book-buying customers.

Your social media marketing efforts have plateaued and you don’t know what to do next. You’ve done everything right, but lately it feels like your efforts have stalled. You need a fresh perspective to breathe some new life into your outreach campaign.

You are suffering from social media burnoutAfter lots of tireless work and rewarding effort, you’ve finally realized you bit off more than you can chew. If you don’t make a change soon, there may be irreversible damage to your emotional relationship with social media.

You’re shy and have social media stage frightYou’re a dedicated introvert, and you definitely don’t like the mandatory grandstanding that seems to go hand in hand with social media promotion. You wish someone else would take the lead.

You’ve tried the “guaranteed followers” route, and it didn’t work. After paying too much money for a company to inflate your number of followers, you realize that people in the publishing industry prize the quality of interactions more than the number of fans. Now it’s time to start building relationships with the people who have followed you online.

You would rather be writing. When all is said and done, you’re a writer, not a marketing guru. When you have a free moment, your thoughts lead you to the page—not to Facebook.

Before You Hire A Social Media Consultant

There are a number of different ways to get help with your social networking profiles—from hiring a personal assistant to connecting with a publicity firm. After you have identified your preferences and budget, it’s important to ask key questions, like How many followers do you have? Or Will you agree not to post anything without permission? Also, you should know how to spot potential warning signs.

Learn more about the questions you should ask before hiring social media help.

If you’d like to focus on your writing and let someone else handle the details of your social media, we can help! With our Virtual Assistant programs, we’ll take care of building your fan base and keeping your Facebook, Twitter, and Pinterest social media platforms active and current.

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Smart Ways To Automate Your Social Media While You’re On Vacation | Web Design Relief

 

Your bags are packed, the house is locked up, and your travel itinerary is ready to go. There’s just one problem: Your phone won’t stop beeping from Facebook and Twitter notifications. It’s a reminder that no matter how far you travel, the pressures of social media can follow you anywhere you go. That is, unless you plan ahead!

At Web Design Relief, we’ve compiled a few of the best ways to automate your social media platforms so your online marketing machine will work at full capacity while you soak up some sun and enjoy a little R&R.

Use all the tools at your disposal. Automation software and apps are designed to curate your content so you can plan your strategy before you leave to catch your flight. Platforms like Hootsuite, HubSpot, and Social Oomph allow you to schedule posts for the future and monitor activity so you can be involved in social networking as much—or as little—as you choose.

Be smart about when you post. There are analytical tools available that allow you to analyze your content to determine when your posts are most effective. So, while it may be tempting to schedule posts quickly so you can get on with your vacation, remember that it pays to take the time to determine when you should schedule your posts.

Don’t be afraid to replay the hits. For many, the greatest challenge of running a social media platform is finding and creating content that their followers will enjoy. If you won’t have time to do so while you’re on vacation, then look back at your older posts. Oftentimes you will find content that is still relevant, allowing you to quickly create high-quality posts on the go.

Stay safe out there. It may be tempting to keep your followers apprised of your whereabouts in real time—but there can be risks associated with broadcasting to the world that you’re away from home. Four out of five burglars reportedly use social media to find easy targets for break-ins. To keep safe on vacation, refrain from posting about your travel plans online and wait to post any photos of your vacation until you’ve returned home.

It’s okay to occasionally check in. While it would hardly be a vacation if you spent your time analyzing “likes” and “retweets,” there’s no harm in setting aside time each day to see what’s happening on your social media. If you manage your time wisely, a few minutes in the morning or evening will give you the opportunity to stay current, reply to followers, and make any necessary tweaks to your post schedule.

Final Thoughts on Tech-Savvy Traveling

Technology has made it easy to keep your marketing strategy on course, even when you’re unable to oversee every step of the process. Unfortunately, technology has also made it easy to work anytime, anywhere. Use these tips to keep your strategy up and running, but don’t forget to enjoy your time away!

 

Question: What tools do you use to automate your social media?

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5 Dangers Of Sharing Your Creative Writing Using Social Media | Web Design Relief

Sharing your writing on social media may seem like a great idea, especially when you’re getting lots of Likes and retweets to lift your spirits. But wait—the experts here at Web Design Relief want to warn you about a few possible dangers of posting your creative writing on social networking websites. The Dangers Of Sharing Your… Continue Reading

9 Clever Ways To Use LinkedIn For Publishing Success | Web Design Relief

When an author sets out to build a reputation for quality writing and establish a fan base, LinkedIn is not usually the first social networking site that comes to mind. But with the right application of smarts and professionalism, LinkedIn might quickly become your favorite way to network with other writers, share your creative writing career milestones,… Continue Reading

Tips For Getting Over Social Media Stage Fright

It’s your big moment: The audience eagerly awaits your next word. But your palms are sweaty and you’re much too nervous…to press that button and post on social media. You’re one of the many writers who suffer from social media stage fright. Having an active Internet presence is the most effective way to develop an author… Continue Reading

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