Category Archives: Facebook Tips

4 (Almost) Effortless Ways For Writers To Meet Their Fans | Web Design Relief

Writing may be a solitary experience, but it’s important to your success as a writer that, at some point, you connect with your readers. While it’s always nice to meet your fans in person at readings, book signings, or conferences, the Internet experts at Web Design Relief know it’s easier than ever to interact with your readers online. And best of all, with just a few clicks, you can answer questions, talk about your writing, and schmooze—all while sitting in your favorite chair and wearing your fuzzy slippers!

Easy, Almost Effortless Ways For Writers To Connect With Fans Online

Create A Facebook Group. If we’ve said it once, we’ve said it a thousand times: Social media is vital for promoting yourself and your writing. By creating a Facebook group dedicated to you and your writing, you provide a forum for fans who want to talk about your work and follow your progress. A Group can be open (visible to everyone) or private (visible to members only). For ideas, check out the Stephen King: Constant Reader Fan Club or Midnight, Texas Fans, dedicated to novels written by Charlaine Harris.

Hold A Live Streaming Event. You can also host live streaming chats on Facebook and interact with your fans in real time. And it’s easier than you might think—you can even use your cell phone camera! Your followers will receive a notification of when you’re going live so they can tune in and meet you “in person.” It’s a great way to announce the cover art selection for your new book, the publication of your latest poetry or short story in a literary journal, or your upcoming book signing or presentation.

Open A Book Club On Goodreads. Goodreads is the original online mecca for book nerds: Forums, yearly reading trackers, and book clubs galore can be found in this corner of the Internet. You can create a fan club to discuss your favorite books—including your own! Take a look at Emma Watson’s Our Shared Shelf or author Colleen Houck’s Book Club for ideas. Be sure to link your author website and social media to your book club page so that new fans can follow all your online author platforms.

Start A Group Chat On Twitter. You can also create a group on Twitter that will allow you to Direct Message the group and have conversations with members. It’s a great way to develop a stronger relationship with your readers and to quickly and easily share updates about your writing. Groups can be public or private—but who wouldn’t want to belong to a secret fan club?

 

QUESTION: What online forums or groups do you belong to? Tell us in the comment section!

How To Write Effective Facebook Ads To Promote Your Book | Web Design Relief

Back in the infancy of social media, when you posted on Facebook, the majority of your followers saw your posts. But then Facebook began applying algorithms to determine which of your posts your followers might be most interested in—and the average user’s reach plummeted. So even though you may have lots of fans following you on your Facebook author page, many are probably not seeing your posts. According to the social media experts at Web Design Relief, the best way to reach a wider audience on Facebook and to promote your book is to utilize Facebook ads.

Facebook ads are a great way to advertise your book online. But to create a successful ad campaign, you’re going to need to master skills that many creative writers typically don’t focus on—marketing techniques. This includes writing compelling ad copy and choosing enticing imagery. Here are a few ways you can create effective Facebook ads:

Talk Up Your Book

Many writers tend to be a bit introverted and not inclined to toot their own horns. However, if you want to boost your book sales, you’re going to have to put modesty aside and grab that megaphone! Try to put yourself in the shoes of a potential reader. Why would you choose this book? What are the most interesting aspects of the book that you would like to share without giving too much away? Why should someone read YOUR book and not one of the many others out there?

Brief Is Better

Your book is your baby, and like a proud parent, you might assume everyone is fascinated with every minute detail of your baby. And you may be tempted to get your dollars’ worth by overcompensating and writing a lot of descriptive text. But more is not necessarily better when it comes to ads on Facebook. In most cases, potential readers will be scrolling through their Facebook feeds and see your ad. Dense, lengthy paragraphs are likely to dissuade potential book buyers from reading your ad. You need to grab your readers’ attention and pique their interest—fast!

And be sure there’s a clear call to action. It can be as simple as: Buy your copy today!

Media Sells The Message

Videos and images help Facebook ads stand out and grab attention in the competition for your audience’s awareness. The most obvious image choice: your book’s cover art! After all, your book cover is your best point-of-purchase sales pitch. In bookstores, the cover plays a big part in getting people to walk over and pick up your book—yes, people do judge a book by its cover. It’s the same with ads on Facebook. You might also consider using artwork or video that suggests the themes and genre of your book.

Hit Your Target

Facebook ads allow for very specific targeted marketing, which is excellent for pinpointing the audience most likely to be interested in your book. It also eliminates wasted spending. For instance, if you write strange, supernatural tales, you can target your books to fans of Neil Gaiman or Stephen King. Gather a list of other books and authors similar to you and your book, and plug them into the interests section of Facebook’s audience targeting tool to promote your ad to the widest—and most likely to be interested—audience.

Advertising your book on Facebook can be an affordable way to reach a larger audience and boost sales. In addition to creating new ads using Facebook’s ad manager tool, you can spend as little as $10 to boost an existing post!

 

Question: Let us know about your experience with Facebook ads! Have you found success with them or are you going to steer clear?

40 Easy-Peasy Facebook Post Ideas For When Your Well Runs Dry | Web Design Relief

As an author, you know how important it is to constantly connect with your fans and followers. The social media experts here at Web Design Relief know that making strong connections is the best way to grow your author platform. With all the rapid changes happening with social media, you might think that Facebook has become old news. The fact is that over a billion people use Facebook daily! So it makes sense to maintain an active presence on this social media platform.

But sooner or later, you’ll probably find yourself too busy multitasking or hitting a big wall of writer’s block—and you won’t have any ideas for your next Facebook post. You need inspiration—fast.

Check out these 40 Facebook post ideas to get your creativity flowing again:

  1. Ask for book recommendations.
  2. Post a photo of an early page of your manuscript-in-progress (no spoilers!) as a teaser.
  3. Post a photo of your to-be-read pile and ask others to post theirs.
  4. Post photos of your oddest research books (on poisons, medieval privies, Roman road-building, etc.).
  5. Keep track of your writing progress and post word or page counts every morning or evening.
  6. Share a positive review about your work.
  7. Share a positive review about the work of a colleague.
  8. Recommend a colleague’s book in a short Facebook video.
  9. Post a photo of your favorite reading nook.
  10. Share visual details about one of your books. These could include details of setting, character, costume, or props, either through a Pinterest page or individual photos.
  11. Check out this National Day calendar and comment on the day’s options.
  12. Post your favorite inspirational or literary quote.
  13. Ask: What’s your favorite movie of all time?
  14. Ask: What’s your favorite book of all time?
  15. Ask: What’s your favorite television series of all time?
  16. Ask people to post images of their favorite rock band, country singer, or opera diva.
  17. Post a baby picture of yourself and ask others to share theirs.
  18. Post a picture of your writing space with commentary, such as “This is where I get my best ideas.”
  19. Post a photo of your pet, or someone else’s pet, or a pet you’d like to have.
  20. Post a photo of an odd-looking cloud, a new blooming flower, sun coming through tall trees, or a duck on a pond.
  21. Play with GIFs: Ask your followers to describe their day in a GIF.
  22. Ask your followers to post what they’re doing in a GIF.
  23. Ask your followers to type their name in the GIF bar and post the first GIF that comes up.
  24. Ask your followers to show their spirit animal in a GIF.
  25. Take a poll to tease your fans into engagement: Paper or plastic? Seat up or down? Coffee or tea? Beer or bourbon? Cake or pie? Beards or clean-shaven? Hemingway or Fitzgerald? Austen or Brontës?
  26. Confess your teenage movie-star crush and ask your followers to confess theirs.
  27. Ask your followers to describe their life/day/job/family in one, two, or three words.
  28. Post something from your bucket list and encourage fans to respond with something from theirs.
  29. Ask philosophical questions: “If you could be any age, what age would that be?” “If you could go back to school, what subject would you study?” “If you won the lottery, what would you do with the money?” “If you could live anywhere, where would you go?”
  30. Ask your followers what their book clubs are reading.
  31. Ask variations of the question “What is your favorite…” Options may include: favorite rainy day activity, meal, color, time of day, etc.
  32. Post an odd or hilarious photo and ask folks to caption it.
  33. Post photos of the most amazing bookstores and libraries from around the world.
  34. Post photos of places you’d love to visit.
  35. Thank your fans and followers and tell them how you appreciate all the reviews they’ve written for your books (a subtle reminder to post more!).
  36. Ask your followers what other genres they read besides yours.
  37. Ask your followers to share their favorite children’s book.
  38. Ask your followers which book format they enjoy most: hardcover, paperback, audiobooks, and/or e-books?
  39. Ask your followers if they prefer to read e-books on their phone, a tablet, a dedicated e-reader, or on their desktop or laptop computer.
  40. Share with your followers some ideas you have for future books.

Facebook is all about building connections by sharing and caring, so make sure to like and respond to all comments to keep the conversation going. It’s likely that all that engagement will fire you up and spark new ideas for Facebook posts that’ll inspire your followers and attract more fans.

 

Question: What kind of Facebook posts have inspired the most engagement on your page?

The Lazy Writer’s Social Media Cheat Sheet

You have a looming writing deadline…calls to return…groceries to buy…kids to tuck in…etc., etc., etc. But wait—don’t forget your social media updates—a vital part of your author platform! If you need some quick-fix ideas for your social media posts (including your Facebook author page), don’t panic! We’ve put together some “instant” post ideas just for… Continue Reading

Post This, Not That: Social Media Edits That Make A Huge Difference

Want to know how to improve the response rate and reach of your Twitter tweets and your posts on your author Facebook page? Our social media experts are here to share key insights about how to write posts  and tweets that will engage readers, build fans, and boost your reputation as a writer! Post This, Not That:… Continue Reading

When Facebook Fails: 6 Changes To Get More Fans For Your Author Page

You want to succeed as a writer, so you’re using Facebook to boost your presence on social media. You’re active on your author page, you interact and reply to comments, and you linked your page to your author website. So…why is your fan count lagging? Here are 6 ways you might be using Facebook wrong—and… Continue Reading


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