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How Do You Spell SEO? Copywriting Tips So Search Engines Find Your Books | Web Design Relief

With thousands of books published every day, one of the biggest hurdles for up-and-coming authors is discoverability. In order to successfully sell your book, an interested reader has to know about it! So how do you get the word out about your book? The experts at Web Design Relief know that one of the most effective methods is to improve your author website search engine optimization (SEO).

The Importance Of SEO For Selling Books

SEO is the process of optimizing certain elements on your author website, most importantly the text, in order to boost your site’s ranking in relevant web searches. A higher rank on a web search means more readers will discover your book, increasing the opportunities for making a sale.

Relevancy is key. If you’re selling books, you don’t need to be highly ranked in searches for dishwashing liquid or dieting tips—unless that’s what your book is about. You want your dark contemporary potboiler to be seen by people searching for their next thrilling read.

The best way to raise your website’s ranking is to skillfully pepper your text and metadata with the precise keywords and phrases that accurately describe your book and will attract an audience that’s looking for your genre.

Choosing the right keywords and keyword phrases can take some time and practice. It’s a good idea to brainstorm in order to come up with more keywords than you need, then trim the list to only the best.

Home In On The Keywords Your Readers Are Searching For:

  • Define your book’s genre in a way that will attract specific readers. Instead of fiction, for example, consider “dystopian young adult fiction.”
  • Break out the thesaurus and come up with synonyms for the above, like “apocalyptic young adult fiction,” or “dark young adult fiction.”
  • Fiction writers: Search for lists of fitting tropes, such as “tragic genius,” “love triangle,” or “manic pixie dream girl.”
  • Nonfiction writers: Drill down to the specific problem your book addresses that your reader is trying to solve, such as “dieting without hunger” or “city gardening for apartment dwellers.”
  • Consider the keyword phrases your ideal reader might use when searching for a book like yours, such as “perfect beach read,” “children’s book about siblings,” or “vegan recipes for Thanksgiving.”
  • For inspiration and guidance, check out similar books on e-retailers to see which genre categories have been chosen and which keywords your competitors use in their book descriptions.

How To Optimize Keywords

Once you have a list, it’s time to select the best of your keywords. There are several ways to determine their strength and popularity:

  • Search Engines. Type your keyword phrases into Google and note the websites that come up on the first page. Are the websites similar in content to yours, or are they utterly irrelevant? Choose the keyword search terms that sync up most closely. You can also try this on Amazon, which acts as a big search engine for books.
  • Google Ads and Bing Ads. Signing up for Google or Bing Ads gives you access to their keyword planner tool. Type your keyword into this tool and you’ll get information about the average monthly searches for that keyword as well as a rating of the competition on their ads platform. A relevant keyword that has a lot of searches and low competition will likely help your website rank higher.
  • Amazon Incognito Search Function. If you start to type a keyword in Amazon’s search box, Amazon will auto-populate a drop-down list of keywords. This list is a measure of the most popular keywords that begin with the string of letters you’ve typed. It’s important, however, that you do this search in an “incognito” window so that the results aren’t warped by the data Amazon has collected about all your previous searches.

Using Keywords Effectively To Maximize SEO

Once you have a short list of highly relevant keywords, it’s time to use them in your text and within the back matter of your website. Use keyword phrases in important places for SEO, such as:

  • Author website title
  • Blog titles
  • First and last sentences of blogs, bios, etc.
  • First and last paragraphs of blogs, bios, etc.
  • Headers and subheaders

The more thoroughly you can use these keywords in the text on your website, on the landing page, on the author page, in the blog, and in the book descriptions, the better the chances you’ll rank higher for those Google search terms.

SEO is an effective way to raise your website’s visibility, which in turn increases your opportunities to draw more traffic to where you sell your books. Remember, however, to avoid keyword-stuffing, which can render your copy robotic. Smooth, compelling, and effective writing trumps all, so use keywords wisely.

 

QUESTION: Which keyword phrases would you use to describe your most recent project?

May 2018 Links Roundup | Web Design Relief

Welcome to May’s Links Roundup! This month, we’ve found must-read articles about how to use Instagram to improve your brand as a writer; split-testing tools to optimize your WordPress site; tips for writing a blog post series; and some fascinating new blogging statistics. Whether you create your own author website or Web Design Relief creates one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

How To Use Instagram Like A Beauty Brand – via moz – You know Instagram—but did you know it can be a really great marketing tool for writers? Zee Hoffmann Jones talks about how you can use the marketing strategies of beauty brands to increase your visibility on social media.

8 Powerful Split-Testing Tools To Optimize Your WordPress Site – via Blogging Wizard – What is split testing, should you do it, and what are the best tools to do it with? Colin Newcomer explains the benefits of split testing and reviews some of the best split-testing tools for users of all knowledge levels and budgets.

How To Write A Series For Your Blog (And Why You’ll Want To) – via ProBlogger – Just as some authors write a book series, bloggers can write a blog post series! Darren Rowse discusses how a blog post series can boost your blog, the multiple approaches a writer can use, and coming up with a great idea for a blog post series.

Here Are Some New Blogging Statistics – via Blog Tyrant – Blog Tyrant shares some new, eye-opening statistics about bloggers: average income, how much time is spent blogging, what people spend money on when it comes to blogging, and more!

April 2018 Links Roundup | Web Design Relief

Spring is finally here—and so is our April Links Roundup! This month, Web Design Relief brings you tax tips for freelance writers and self-published authors; a blogger who discusses leaving then returning to blogging; insider info on using content marketing to its maximum effectiveness; common website mistakes revealed; and expert-level blog design tips for beginners. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

Tax Tips For Freelance Writers And Self-Published Authors via TurboTax – This year Tax Day is April 17! If you’re a freelance writer or a self-published author, make sure you have all of your tax forms ready to file. TurboTax offers information about special tax perks writers could get and what you can write off on your tax return.

Why Blog—From The Writer Who Said Goodbye To Blogging via Jane Friedman – Guest blogger L.L. Barkat explains why she left blogging—and why she recently returned to it! If you’re considering whether or not you should blog again, check out these very persuasive reasons why you should give it another go.

Why Your Content Marketing Strategy Isn’t Working (And How To Fix It)via bloggingwizard – Elna Cain explains what content marketing is and how you can use social media, blogger outreach, and Quora to improve your content marketing strategy.

8 Common Website Mistakes Revealed Via Content Audits – via moz – Is your website not performing as well as it should? Alli Berry, taking a note from multiple content audits, discusses the most common website mistakes she’s seen: lack of clear calls-to-action, lack of general content, testimonials that aren’t being used to their full potential, and more.

13 Expert-Level Blog Design Tips For Beginners – via Income – If you’re not sure how your blog should look—and not sure if you have the design skills to improve it—Nicholas Tart of Income offers several design tips for beginning bloggers, such as making goal-driven design decisions, how many fonts and colors you should use, and more.

4 New Year’s Resolutions That Will Help Build Your Author Platform | Web Design Relief

A strong author platform doesn’t happen overnight. Growing your audience and nurturing your online reputation takes time, planning, and persistence. At Web Design Relief, we know a new year offers excellent opportunities to improve your online marketing in a systematic way. So while you’re making resolutions to exercise and read more, consider these four New… Continue Reading


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