How To Get People Talking On Your Social Networks

by | Marketing And Promotion, Social Networking For Writers | 1 comment

talkingThe best way to promote a book (or any product) in this world of social networking isn’t to take the old-fashioned approach of buy now because this product will solve all your problems!

Instead, the best way to promote is to engage directly, one-on-one, with your potential buyers. When a fan on your Facebook page clicks Like on your post—or, better yet, leaves a comment—you benefit from a ripple effect. People like to know what their friends are into.

The more conversation that occurs, the more the word about your particular book could begin to spread. But it isn’t enough to simply set up a social network profile and expect that people will interact with you. Savvy promoters and marketers actively court social interaction—not just because it helps spread the word, but because it’s actually pretty fun.

If your social network pages or profiles are feeling a little quiet, here are some ways to get the conversation going (and get more followers and fans).

6 Ways To Promote Conversation On Your Social Network

Along with doing the usual things on your social networks, like sharing pictures and updating your status to say what you’re doing now, you can also directly ask your friends and followers to engage with you.

Ask for opinions. When you get your book cover art or even when you repaint the kitchen, post pictures and ask for opinions. Your readers and fans are eager to share their thoughts.

Ask people to choose. Post two images side by side and ask which one people like better. Or post two words and ask people to choose their favorite (pen or pencil? E-ink or print?).

Ask for a favorite. Tell readers you want to hear their favorite one-line joke or their favorite quote from a movie or book. You’ll be surprised at the answers you get.

Start a game. Do some research on your social network of choice and see what kinds of games people play (for example, on Facebook you can start a rhyming game).

Take a poll. Ask readers, for the sake of curiosity, what they’re reading right now. You can also be a little silly and ask about the last thing they ate or what color socks they’re wearing—anything to get the conversation moving.

Ask readers to complete this sentence. Post a short sentence and ask your friends, fans, and followers to fill in the blank. Any kind of sentence can work! From My best moment today was when…to The question I’d ask if I met Elvis is…

When The Conversation Gets Going

Keep it going by interacting with users often. You don’t need to reply to every single comment that a person posts, but do reply to or acknowledge some of them. And continue to add your own thoughts.

Also, remember that you don’t actually have to be plugged in 24/7. You can use these tools to automate your posts.

Sometimes, you might run into someone leaving negative comments on your page or profile; if so, don’t panic. There are many solutions. Start here: How To Deal With Negative Comments On Your Social Network.

Photo by Nate Grigg.

QUESTION: What post of yours seemed to connect best with your friends/followers? Let us know!

1 Comment

  1. freewsopchips.net

    Thanks a lot.

    Reply

Trackbacks/Pingbacks

  1. How to Promote Your Book with Social Media – Lynn Adamsen | Guest Post | The Independent Publishing Magazine - […] do you know if you’re successful in social media marketing? When you get people talking on your social networks,…

Submit a Comment

Your email address will not be published. Required fields are marked *

GET YOUR FREE 4-PART REPUTATION-BUILDING GUIDE!

  • This field is for validation purposes and should be left unchanged.

FIND AN ARTICLE

RECENT ARTICLES

Reviews

If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.

close-link

Pin It on Pinterest

Shares
Share This