Welcome to the new year, with the promise of new marketing opportunities and new author website trends! At Web Design Relief, our experts predict some exciting new promotional ideas and website design developments will help you sell your books, boost your online presence, and increase your readership. It’s not too soon to put these up-to-the-minute trends to work for you!
The Top 2019 Marketing And Website Design Trends For Writers
Videos Are Making A Bigger Impact
The research is in, and videos are quickly becoming the most popular marketing tool available. Users are more likely to engage with video-based marketing rather than images or text-only promotions. What does this mean for writers? It’s time to brush up on your video editing skills or get in touch with the professionals! Book trailers, author Q&As, and listicle videos are just a few of the ways you can launch your writing into the digital world and grow your audience.
Readers Engage When You’re A Person, Not A Salesperson
Studies show that consumers are more likely to trust people, not ads, in 2019. Instead of relying on the “Buy my book!” approach, enlist other authors or book bloggers to write reviews of your work to share on your website. The more social proof you have showing readers are enjoying your books, stories, and poetry, the more your potential fans will trust they’ll be interested in your work too! You can also ask readers and industry influencers to talk about your work on their own platforms, helping you extend your marketing reach.
Less Social Media May Be More Effective
Industry experts suggest that spending too much time on multiple social media platforms can actually be counterproductive as a marketing strategy. Social media forecasts report that users may be building brand loyalty and will be less likely to surf various platforms. So your best strategy will be to focus on the one social media platform where your genre tends to be the most popular, rather than staggering your efforts across the Internet.
Simple, Clean Website Design Improves Functionality
Minimalist website designs are going to lead the way in 2019—and for a good reason. Mobile Internet usage is becoming the dominant form of online browsing, so the simpler your website is, the better it will translate from the desktop to the small screen. This is especially beneficial for writers, because your words can take center stage. Forgo clunky design elements and website clutter for clean visuals, legible text, and functionality that’s easier for users on-the-go to navigate.
If your author website needs an update—or if you’re ready to start the new year with a brand-new website—Web Design Relief can help! Schedule your free consultation today!
Stylish Typography Will Deliver Your Message
With websites becoming less busy and elaborate, your typography choices will make a bigger impact—so it’s important you choose wisely. While 2019 won’t herald the end of basic bold headers and mastheads, unexpected typeface choices could help your text stand out even more. Experiment! Don’t be afraid to add some color to your font choice, play with the sizing of each letter, or even use spacing and shadows in ways you may not have thought about before.
As you set out to keep your writer resolutions for 2019, focusing on these trends will ensure your marketing strategies and website design are working to boost your efforts.
Question: Which design or marketing trend will you be utilizing in 2019?