Author Archives: Blog Editor

How To Start A Blog People Will Want To Read | Web Design Relief

How To Start A Blog People Will Want To Read | Web Design Relief

Even with the growth of social media, blogs are still very popular. Blogging will help grow your readership and is a great way to enhance your online author platform. But if you want to have a successful blog, it’s important to choose the best platform and the right topics in order to attract and build an audience. At Web Design Relief, our experts have smart tips and hacks to help you start a blog people will want to read and revisit again and again.

7 Steps To Start A Blog That’s A Must-Read

Choose a platform: Before you start a blog, you’ll need to know what platform you will use to build it. Our web design experts’ best recommendation is to build a blog directly on your author website. By having your blog as part of your author website, you create a central hub for all of your online content. However, if you don’t have a website yet, you can use one of these blogging sites or builders:

Decide what type of blog you want to write: Blogs can be broken down into two distinct types: personal or topic-based. Determine whether you want your blog to be about you or about a subject you know a lot about: gardening, fossil hunting, travel, writing (of course), miniature painting, etc. A personal blog is a great fit for writers who want to share stories about their life or personal creative process. A topic-based blog may be a better fit for writers interested in posting reviews, how-to instructions, or reliable advice.

Determine the style and appearance: While freeform blogs do exist, the most successful blogs have a dependable, consistent format. Decide if you want to give your posts titles and whether you’ll have a standard word length for each post. Choose a font that will be easy to read, and use it for every post.

Make a schedule and stick to it: Prepare a steady supply of ideas for your blog so you can post fresh content on a regular schedule. You can quickly lose your audience if you wait too long between posts. Readers will assume you’ve abandoned the blog, and they’ll stop returning. We recommend creating an editorial blog calendar to keep you on track.

Put on your marketing hat: We know many writers shudder at the idea of “selling,” but the truth is, you must promote your blog and think about marketing strategies if you want to reach more readers and grow your audience. Blogging entails more than typing out your thoughts and pressing the “publish” button. Successful blogs utilize elements such as keywords, images, and references.

Keywords will help boost your SEO and give your audience the takeaway points for each post. Images (preferably your own, but stock photos work too) provide visual interest for your readers. And links in your blog articles to external data and sources will help give you credibility—with both your audience and the searchbots that rank blogs.

Have a comment section: Enable the comment section so your readers can share their opinions and feedback on your posts. Ask questions to engage your audience and encourage comments. The blog posts with the highest engagement will reflect your audience’s interests, so be sure to create new content that addresses these topics and encourages return visits.

Promote your blog posts on social media: Make sure your followers know when you’ve published a new article on your blog! Always integrate social media into your blog so you can easily share your latest posts on all of your social platforms. You might consider using a mailing list to send new posts directly to your readers’ inboxes.

If you follow these steps, you’ll create a blog that engages your audience, encourages repeat visits, and builds your readership. For an author website that’s already complete with a stylized blog, check out our Socialite Package!


Question: Which author blog do you follow?

The One-Page Author Website: Is It Right For You? | Web Design Relief

The One-Page Author Website: Is It Right For You? | Web Design Relief

Move over, bulky websites! The latest trend in website design is the one-page website, also known as the scrolling design. At Web Design Relief, we know many authors are making the switch from multiple, crowded web pages to this sleek, minimalistic design where readers can easily scroll through the content. But before you jump on this web design bandwagon, check out the pros and cons to decide if a one-page author website is right for you.

One-Page Author Website: The Pros

Very Easy To Use: One-page websites are incredibly user-friendly. They eliminate the need for confusing navigation and prevent your important content from getting lost within countless pages.

Mobile-Friendly: The scrolling website was specially designed for mobile devices. A one-page author website displays your information in a way that’s perfect for a typical smartphone screen. It scraps clunky design elements like menu bars with an overabundance of submenus, endless rows of columns, and overlapping images and graphics—all things that don’t work well on a cell phone display.

Fast Load Time: Once your one-page website loads—that’s it! Your audience won’t have to wait for each page of your website to load, so your content is more accessible without any downtime, buffering, or lagging.

High Engagement: When all of your content can be found on one page, it’s more likely your readers will stick around to explore the entire website, rather than picking and choosing only some of the information. Plus, your author website will have its own narration, scrolling from one point to the next like a story. Your visitors will be more likely to follow your content from start to finish.

Simple To Maintain: With only one page to work with, you won’t have to put in the time and effort to update separate web pages individually. This can be especially daunting if you plan to update the design scheme of your website by changing your background and fonts on multiple pages! Single-page websites also allow for quick updates and fixes if technical issues should arise.

One-Page Author Websites: The Cons

Not Optimal For Long-Form Content: Single page websites are not the best choice if your content exceeds one or two paragraphs. Your website visitors won’t want to scroll endlessly through blocks of text in order to reach additional content like your contact form. If you want to feature full stories, excerpts, or poems on your author website, a one-page design might not work for you.


Lowers SEO: Your search engine optimization (SEO), or how high you rank on Google and Bing searches, will be lower with a one-page website. If you have multiple pages, people will have to click more often to access your content—and searchbots will read this activity as more traffic and thus rank the multi-page website higher. And unlike a multiple-page website, which allows you to track which content is engaging the most visitors, a one-page website lumps all of your different information together in one place.

No Adding, Only Replacing Content: Most single-page websites feature rigid design schemes that use a variety of colors within a scheme to indicate a new section. The sections are usually locked into a specific size in order to keep the site uniform. Unfortunately, these limitations mean you can’t really add new content to your design—you can only change the existing content.

No Blogging: Again, long-form content doesn’t work well on a one-page website, so a blog is also a no-go. If you had your heart set on having a blog, you might have to consider using a multi-page website.

Once you consider the pros and cons, you may decide that a one-page website is perfect for your online author presence—especially if you want to focus on mobile users. If you’re not sure if you should have a one-page website or a multi-page website, the design experts at Web Design Relief can help you make the right choice. Schedule a free consultation today!


Question: Do you prefer one-page websites or multi-page websites? Why?

The Psychology Of Using Color In Website Design | Web Design Relief

The Psychology Of Using Color In Website Design | Web Design Relief

As a writer, the written content of your author website will get a lot of your attention. You’ll want to be sure it’s intriguing and typo-free. But the tech experts at Web Design Relief know there’s an important website design element that some writers overlook: The colors you use will have a big impact on how visitors perceive your website. Color engages the brain in multiple ways and can affect the entire mood of your author website. Knowing the right colors to use will help you effectively tempt visitors to explore your site, interact with your information, and maybe even buy a book! Here’s how to successfully use the psychology of color in your website design.

The Psychology Of Using Color In Your Author Website Design

Use A Color Wheel

Knowing how to use a color wheel is a necessary step in the web design process. For example, when you understand contrasting colors (like purple and yellow) or complementary colors (like red and orange), you can use that information to plan your color palette. Contrasting colors will draw your visitor’s eye to your key points, while complementary colors can influence the overall cohesion of your design.

Know Your Audience

Colors mean different things to different people. A prime example is the color yellow. For adults, yellow is an unappealing color associated with warning labels and caution signs—yet it’s a favorite among children. Purple is often more appealing to women and less appealing to men, and vice versa with gray. Colors also fade in and out of popularity, so take a look at current trends in home décor and fashion when choosing your website’s color scheme.

Break It Down By Genre

Certain genres are associated with specific colors. Bright colors are more likely to catch the attention of a younger audience and work well on children’s books’ websites. On the opposite end of the spectrum, dark colors like black, navy, maroon, and indigo can be used to establish an ominous, foreboding mood—perfect for horror, mystery, or thriller writers. If romance is your genre, consider using soft, floral colors like lilac and rose pink. Check out more examples of smart color use here:

8 Poets With The Most Inspiring, Beautiful Author Website Designs

5 Fun Web Design Ideas Just For Children’s Book Writers

Eek! Scary-Good Author Website Decorating Ideas

Count On True Blue

Still not sure what color you want to feature on your author website? Blue is a consistently popular color choice for websites because it appeals to all genders and ages and is associated with a calm mood and a strong sense of trust. Take a look at some of the most popular sites on the web like Facebook, Twitter, Tumblr, LinkedIn, and Amazon (the book-selling machine!)—you’ll notice the color schemes are overwhelmingly blue.

Avoid Fifty Shades Of Gray And Other Monochromatic Blunders

Once you’ve decided on the prominent color for your author website, it’s important to include some visual variety. A well-designed monochromatic website can be striking, but don’t overuse one single color to the point that it loses its intended effect. Instead, choose a palette that features both contrasting and complementary colors. Check out some attractive color palettes here.

See In Black And White

Did you know that black and white technically aren’t colors? They’re shades! These shades are design staples because they work with all colors in the spectrum—and should be important elements in your website’s design. White space makes it easier for visitors to focus and read your content, while a smart use of black will make your author website look more formal and professional.

How To Apply Color Theory To Your Design Elements

Headers and Footers: The best place to showcase your personal branding is in your header and footer. This is where you should feature your name and branded images or logos—which means they are the most effective places to feature your colors of choice. Remember to highlight your personal branding with colors that align with the genre of your writing.

Backgrounds: Your background is the design element your audience will see the most, since it’s on every page! A white background offers the best legibility for your text, but you can use color if it’s muted enough that your content still stands out.

Buttons and Links: Your buttons and hyperlinks are your calls-to-action—and this is where you definitely want to catch your visitor’s eye. Avoid complementary colors and instead focus on contrasting colors to make sure your buttons and links grab attention and stand out.

While color is an important element of website design, remember there can be too much of a good thing. Avoid making your website a busy, crowded rainbow where visitors won’t know what to focus on or be able to mentally connect to the proper genre.

If you’d rather leave your author website color selection to the design experts, Web Design Relief can help! Sign up for a free consultation today!


Question: What is your favorite color palette for a website?

Update: What’s Trending NOW In Author Website Design | Web Design Relief

If there’s one thing that’s constant, it’s change—and with every new technical development and style trend, website designs change as well. And that’s good, because it gives you a reason to keep your author website updated! At Web Design Relief, our tech-savvy designers keep tabs on what’s cutting edge. Check out what’s trending now in… Continue Reading

11 Reasons Why Your Website Design Failed | Web Design Relief

From broken links to indecipherable text, many things can go wrong in your website’s design. And even the best design ideas will ultimately fail if visitors are met with mistakes, oversights, or poorly functioning elements. At Web Design Relief, our tech experts know that design slipups will appear unprofessional and send your readers quickly bouncing… Continue Reading

A Guide To The Best Navigation Menu Bars For Your Website | Web Design Relief

The menu bar on your author website controls how visitors navigate your site and access your important interior content: your biography, publications, contact form, and more. So while the menu bar may not be the most exciting element in your author website design, it shouldn’t be overlooked. A poorly designed navigation bar may seem cluttered,… Continue Reading

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
Live Chat Software