The Psychology Of Using Color In Website Design | Web Design Relief

The Psychology Of Using Color In Website Design | Web Design Relief

As a writer, the written content of your author website will get a lot of your attention. You’ll want to be sure it’s intriguing and typo-free. But the tech experts at Web Design Relief know there’s an important website design element that some writers overlook: The colors you use will have a big impact on how visitors perceive your website. Color engages the brain in multiple ways and can affect the entire mood of your author website. Knowing the right colors to use will help you effectively tempt visitors to explore your site, interact with your information, and maybe even buy a book! Here’s how to successfully use the psychology of color in your website design.

The Psychology Of Using Color In Your Author Website Design

Use A Color Wheel

Knowing how to use a color wheel is a necessary step in the web design process. For example, when you understand contrasting colors (like purple and yellow) or complementary colors (like red and orange), you can use that information to plan your color palette. Contrasting colors will draw your visitor’s eye to your key points, while complementary colors can influence the overall cohesion of your design.

Know Your Audience

Colors mean different things to different people. A prime example is the color yellow. For adults, yellow is an unappealing color associated with warning labels and caution signs—yet it’s a favorite among children. Purple is often more appealing to women and less appealing to men, and vice versa with gray. Colors also fade in and out of popularity, so take a look at current trends in home décor and fashion when choosing your website’s color scheme.

Break It Down By Genre

Certain genres are associated with specific colors. Bright colors are more likely to catch the attention of a younger audience and work well on children’s books’ websites. On the opposite end of the spectrum, dark colors like black, navy, maroon, and indigo can be used to establish an ominous, foreboding mood—perfect for horror, mystery, or thriller writers. If romance is your genre, consider using soft, floral colors like lilac and rose pink. Check out more examples of smart color use here:

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Count On True Blue

Still not sure what color you want to feature on your author website? Blue is a consistently popular color choice for websites because it appeals to all genders and ages and is associated with a calm mood and a strong sense of trust. Take a look at some of the most popular sites on the web like Facebook, Twitter, Tumblr, LinkedIn, and Amazon (the book-selling machine!)—you’ll notice the color schemes are overwhelmingly blue.

Avoid Fifty Shades Of Gray And Other Monochromatic Blunders

Once you’ve decided on the prominent color for your author website, it’s important to include some visual variety. A well-designed monochromatic website can be striking, but don’t overuse one single color to the point that it loses its intended effect. Instead, choose a palette that features both contrasting and complementary colors. Check out some attractive color palettes here.

See In Black And White

Did you know that black and white technically aren’t colors? They’re shades! These shades are design staples because they work with all colors in the spectrum—and should be important elements in your website’s design. White space makes it easier for visitors to focus and read your content, while a smart use of black will make your author website look more formal and professional.

How To Apply Color Theory To Your Design Elements

Headers and Footers: The best place to showcase your personal branding is in your header and footer. This is where you should feature your name and branded images or logos—which means they are the most effective places to feature your colors of choice. Remember to highlight your personal branding with colors that align with the genre of your writing.

Backgrounds: Your background is the design element your audience will see the most, since it’s on every page! A white background offers the best legibility for your text, but you can use color if it’s muted enough that your content still stands out.

Buttons and Links: Your buttons and hyperlinks are your calls-to-action—and this is where you definitely want to catch your visitor’s eye. Avoid complementary colors and instead focus on contrasting colors to make sure your buttons and links grab attention and stand out.

While color is an important element of website design, remember there can be too much of a good thing. Avoid making your website a busy, crowded rainbow where visitors won’t know what to focus on or be able to mentally connect to the proper genre.

If you’d rather leave your author website color selection to the design experts, Web Design Relief can help! Sign up for a free consultation today!

 

Question: What is your favorite color palette for a website?

Update: What’s Trending NOW In Author Website Design | Web Design Relief

Update: What’s Trending NOW In Author Website Design | Web Design Relief

If there’s one thing that’s constant, it’s change—and with every new technical development and style trend, website designs change as well. And that’s good, because it gives you a reason to keep your author website updated! At Web Design Relief, our tech-savvy designers keep tabs on what’s cutting edge. Check out what’s trending now in author website design.

Here’s What’s Trending Now In Author Website Design

Dark Mode: If you download almost any one of the popular apps these days, you’ll notice they all have a setting called Dark Mode. This mode swaps traditional, glaringly white backgrounds for black, dark gray, or navy backgrounds. Web designers are taking inspiration from Dark Mode designs and are using darker palettes with white text for their web pages. Not only is it easier on the eyes, but Dark Mode conserves battery life too!

 

3D Designs: More and more designers are swapping flat elements for 3D designs. This allows what would usually be a flush, uniform image to have a more eye-catching, realistic appearance as it seems to lift off the web page.

Pro Tip: The 3D effect looks great when featuring your book cover on your website!

Futuristic Color Schemes: Neutral and pastel color palettes had their moment in the spotlight, but now ultramodern color schemes are the hottest trend. Futuristic color schemes typically include a mixture of blues, purples, teals, and greens. For an even more futuristic effect, include pops of neon colors!

 

Minimalism: While designers once opted for minimalism to achieve a clean, modern aesthetic, now it’s incorporated for a more functional reason. Slow loading times can be the downfall of a website and send your visitors bouncing. With the increasingly fast pace of Internet usage, designers are keeping the content on web pages minimal to create a more responsive site for both desktop and mobile use.

Big, Bold Fonts: The bigger the better! Designers are using oversized, brightly colored fonts in the latest websites. Large type draws the visitor’s eye to important content while also offering an impactful, stylish design element. However, while giant text works for titles and headlines, it shouldn’t be used for body text or the navigation bar.

 

Mixed Media: Graphics, photos, and videos now all have a place on the same page as designers mix mediums to create unique websites. The most common example is combining graphic and hand-drawn art with high-quality photos to boost a web page’s visual appeal.

Gradients: A gradient is a subtle shift between two or more colors, blending one flawlessly into the next. This allows for a colorful web experience without the design becoming too oversaturated with color. The best place for gradients is typically in a background or other large-scale design element.

 

Spilt Screen: Another current design trend is splitting a web page in half to display two full-size design elements in one. Not only is it an effective way to display content, but it’s visually intriguing too! A split screen lets you feature images and text with the same intensity.

These latest trends in web design are making daring, effective updates to website standards. Whether your genre and personal preference lean more toward minimalism and subtle, artistic elements or a bolder, brighter, more futuristic look, you’ll make a memorable impact on your audience by incorporating some of these hot new design ideas. Find out how the experts at Web Design Relief can create a great-looking author website for you—schedule a free consultation today!

11 Reasons Why Your Website Design Failed | Web Design Relief

11 Reasons Why Your Website Design Failed | Web Design Relief

From broken links to indecipherable text, many things can go wrong in your website’s design. And even the best design ideas will ultimately fail if visitors are met with mistakes, oversights, or poorly functioning elements. At Web Design Relief, our tech experts know that design slipups will appear unprofessional and send your readers quickly bouncing off to visit another website. Here are the most common reasons why your author website design might fail—and the fixes you need to know.

Why Your Author Website Design Failed And How To Fix It

Unclear Homepage: Your homepage is the first stop on a visitor’s journey through your author website. From visuals to text, it should be obvious to visitors who you are and what your website is about. A vague homepage design doesn’t establish a strong presence and won’t function effectively as your online information hub. Take a look at this example: Is this smiling chap an author? An accountant? A website designer (let’s hope not!)?

The fix: A clear brand and a strong call to action on your author website homepage will encourage visitors to stick around and explore your writing. Learn more here.

 

Illegible Text: You may be tempted to use unique, decorative fonts, but most ornate typefaces are not suited for the body text of a website. If your audience can’t read the paragraphs on your website, they’ll get frustrated and leave. Fonts with too many decorative elements or that appear handwritten do not translate well to the digital screen, as seen below. Fonts that are set in colors that do not contrast with a chosen background color can become unreadable to your audience as well. Stylish or not, text that can’t be read is useless!

The fix: You can use a fancier typeface for your header, but for body text, stick to basic, easy-to- read fonts like Times New Roman, Calibri, and Arial. And be sure the color of your text contrasts well against the background color.

Broken Links: When web users click a link, they expect to be taken to an external page. If the link is broken or leads to a dead page, your author website will seem outdated and obsolete. Visitors will assume your website has been abandoned and won’t bother to come back to see if there’s any new info.

The fix: Website URLs often change and update, so it’s crucial to test your links regularly to make sure they’re still functional.

 

Overlapping Content: Overlapping content is visually unappealing and looks amateurish—and that will reflect on the quality of your writing in the minds of your visitors. A crowded design doesn’t function well: It makes text harder to read, buttons harder to click, and images harder to see.

The fix: Every element on your website should have enough room to breathe. Often you can correct positioning errors and float problems with a quick fix to your website’s style sheet.

Lax Security Measures: If you don’t use secure forms, you leave your author website—and your website visitors—vulnerable to spam. This can hurt your online searchability and leave your personal information exposed to hackers. Websites loaded with spam comments look unsightly and poorly maintained, and visitors don’t stay on websites that seem potentially unsafe.

The fix: Make sure your website features CAPTCHA-usage, password encryption, an SSL domain, and other forms of cybersecurity.

 

No Navigation or Menu Bar: Being on a website without a navigation bar is like being on an unfamiliar road without a GPS. Web users will be confused about where to find the content they want to read. And if they can’t find the information about where to buy your book or the dates for your upcoming readings, you’re going to lose sales and attendees.

The fix: Use the right type of navigation bar to make it easy for visitors to access your website’s inner content and pages. And all the pages should be clearly labeled to avoid unnecessary confusion.

Overstuffed Navigation Bar: While it’s important to have a navigation menu bar, don’t overdo it. Your visitors won’t want to navigate through countless options or cluttered pages just to read your latest poem or author bio.

The fix: Consider consolidating pages if your menu bar stretches on too long.

 

Not Optimized For Mobile: It is clear when a website hasn’t been optimized for mobile devices the second you enter it. Text is too small or too large, and other elements can look wonky and not fit on the screen. With Internet usage almost entirely on-the-go, a lack of mobile optimization is a careless mistake.

The fix: Optimize your author website design for smartphones and tablets, and you’ll make it easier for visitors to move effortlessly through your content.

Blank or Mostly Empty Pages: Blank pages or pages with too little content can come across as poorly designed filler, which will negatively impact your website’s effectiveness. Your audience may feel they’re wasting time on pages that lack any real information or substance. They may even wonder if something’s broken!

The fix: If you have very little to say on a particular page, it doesn’t serve a purpose. Consider combining the information on another page, or adding more info to the existing page. Be sure your author website’s pages are doing the jobs they were meant to do: reinforce your brand, encourage sales, offer exclusive content, make major announcements, interact with your fans, and build your audience.

 

Slow Uploads: It’s the one thing that is almost universally hated by website visitors: Slow uploads! And if your readers have to wait ages for your page to load, they’ll bounce off rather than hang around—and they definitely won’t want to visit again. Websites that are too bulky to be responsive or are slow to load will also affect your site’s visibility and make it harder for you to gain followers.

The fix: Make sure your site’s CSS is optimized, and reduce large media files to improve your loading time.

Jumbled Style Elements: Your author website is your online business card, so you want your author brand to be clear and obvious. If you mix style elements from different genres, your audience won’t know what genre you write in, and may not be sure they are even in the right place.

The fix: Your author website design elements should be consistent with the genre you write in so that readers aren’t confused and lost. For example: If you write horror or mystery, any cats on your website should be eerie and dangerous-looking, not puffy, cute, and cuddly. Be sure the typeface and colors you use are also complementary to your website’s theme.

Your author website acts as your information hub and online identity, so you want to make sure it works smoothly and looks professional. If you’re ready to build a website that features great design and optimum functionality, the pros at Web Design Relief are ready to help!

 

Question: What author website fails have you seen?

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