Category Archives: Author Website Design

How To Juggle More Than One Author Website | Web Design Relief

Sometimes the idea of having two of something sounds wonderful! (Unless it’s a paper cut, of course.) Yet many writers might think that maintaining not one, but two author websites would be exhausting. At Web Design Relief, we know there are major benefits to compartmentalizing your online content. Not only will it make your books more searchable by doubling the search engine optimization (SEO), but you’ll also increase your readership and visibility—and possibly sell more books! Here’s when it pays to juggle more than one author website.

Reasons For Having More Than One Author Website

You Write In Different Genres

One of the best reasons for having more than one author website is that you write in multiple genres. Fans of your children’s book series may not be in the market for your new bloodcurdling horror novel. This also applies to authors who write both books and short prose or poetry. And you may want separate websites if you write academic, scholarly, or journalistic pieces in addition to creative works. Having separate author websites lets you target each audience with a different site, allowing you to build your fan base in each genre.

You Use A Pen Name

Authors use a pen name for a variety of reasons. J. K. Rowling has written under a different pen name to separate her smash-hit Harry Potter series from her venture into the mystery and crime genre. If you write using more than one name, having author websites for your real and pen names will help all of your readers easily find you and your books. 

You Need A Website With A Specific Purpose

Do you want an author website that focuses on your blog, or one with the primary purpose of selling your books? Maybe you just want a website that acts as a portfolio to display your publications. Having multiple websites may be the best way to boost your reach, laser-focus your call to action, and make your information easy to find online. Web visitors will land exactly where they want to be, instead of clicking through page after page on one overstuffed website. 

You Have More Than One Writing-Focused Career

Many authors also moonlight as editors and proofreaders. Keeping your business side separate from your creative side helps you provide each audience with the information they are looking for. Literary agents want to know about your novel—not how much you charge to proofread a manuscript. Likewise, someone looking for an editor will want to know about your grammar skills and be less interested in your irreverent humor book series.

You’re Thinking Outside The Box

Marketing-savvy authors sometimes create websites specifically for a character or a significant setting in their books. This allows readers to connect with their stories on a more realistic level. A great example is John Watson’s Blog, written from the perspective of Sherlock Holmes’s assistant. 

You’d Like To Do Some Good

If your writing sheds light on an important topic, you might consider creating a website to increase awareness of a particular charity or cause. While your author website acts as your online business card, a separate website can focus on educating visitors and offering opportunities to provide assistance. Novelist, poet, and prose writer King Grossman has one website dedicated to his writing, and another for his foundation, Occupy the Word, which aims to support emerging writers.

Having more than one website can help you keep your message and call to action centered on the right audience. And the easiest way to create multiple websites is with the help of tech-savvy experts like the ones you’ll find at Web Design Relief. Contact us for a free consultation today!

 

Question: What writers do you know have more than one author website?

 

The Best Author Website Strategies Of Professional Writers | Web Design Relief

If you want readers, editors, and literary agents to take you seriously as a professional writer, you must have an author website. And when your writer website incorporates smart marketing strategies, you reap the double bonus of also proving that you’re committed to building your reputation through enthusiastic outreach. If you want to boost your reputation and your marketing power, Web Design Relief shows you how with tips hacked from the author website strategies of successful writers.

Author Website Content Strategies That Show Publishing Professionalism

Professional author website domain name (URL). Your author URL is your professional address; it should be relevant and memorable (with no extensions that indicate that your website was built using free software). Here’s how to decide which author website domain name is right for you.

Custom, ad-free layout. Cheap or free websites often seem like a good deal—except that many of them contain advertisements. Visitors to your author website shouldn’t be distracted by spammy ads that give off the wrong vibe. Your website should also be personalized as much as your budget allows; after all, your unique voice is your best selling point in your writing career.

Integrated social media feeds. Regularly updating your social media feeds is a great way to grow your audience. But did you know that you can also set your social media updates to appear automatically and instantly on your author website? Not only does this tactic demonstrate to agents and editors that you are committed to marketing, but also keeps your author website fresh and interesting with very little extra effort on your part.

Links to your published works. Whether your published works are poems in literary magazines or full-length books, make it easy for visitors to read your writing. Linking to your published materials demonstrates pride in your work.

Opportunities to sign up for your mailing list. By creating incentives that tempt visitors to sign up for your mailing list, you send a message to industry professionals that you are happy to embrace smart marketing strategies—and you are also setting the stage to support a wide readership. Learn more about which tactics can get people to sign up for your writer mailing list.

Easy-to-use “contact me” page. Make it easy for a literary agent or editor to reach out to you with career-building opportunities by creating a simple “contact me” page. You don’t have to give away your personal information in order to be easy to reach (and it isn’t recommended to do so online). Instead, you can use a plugin to hide your private info, minimize spammers, and facilitate easy outreach for website visitors.

Good headshot. You don’t need to fork over a ton of money to have a great author portrait taken. While a professional photographer can help ensure good lighting, focus, and flattering retouching, you may be able to create an author headshot using nothing more than a simple point-and-shoot or one of the amazing phone photo apps available now. Learn more about how to create a professional-looking DIY author portrait.

And The Best News Is…

Having an author website—even if it’s very basic—is a huge indicator of a writer’s dedication to building a reputation in the publishing industry. So even if you have a very simple author website, you’re already ahead of the game.

If you don’t have an author website, there’s never been a better time to get one! Web Design Relief offers a range of author website design options for writers of all genres and budgets. And our publishing experts can advise you on the strategies that readers, literary agents, and editors love to see.

 

Question: What has been most helpful to you in building your reputation as a committed writer?

Should You Renovate Your Author Website Or Start Over? | Web Design Relief

Visit a few of your favorite author websites and you’ll see some that just need a little touch-up, while others need a complete overhaul. Where does your author website fall on the spectrum? Is your author website a fixer-upper, or does it need to be torn down and rebuilt from scratch? The experts at Web Design Relief can help you determine whether you should renovate your author website or start over.

Reasons Why You Should Rebuild Your Author Website From Scratch

Much-needed updates. Let’s face it—having an outdated author platform isn’t the best marketing strategy. It can be a big red flag to web visitors that your website, and maybe even your content, is outdated. When your author website design is missing key, up-to-date features like social media widgets, mobile-friendly layouts, and responsive images, it is better to start from scratch than try to extensively manipulate your current website.

Rebranding. While some authors find their niche and stick to it, others take their career in an entirely new direction. For example, if you’re a children’s book author and are now suddenly publishing horror novels, a new website is certainly in order. This can help you better target your new audience and increase your readership.

New concepts or functions. For many authors, their websites serve as an online storefront to sell books and other merchandise. However, now most authors are shifting to selling their books on third-party retailers like Amazon, or simply offering them as e-books on Kindle and Nook. If you’re thinking about ditching the shopping cart or adding a new concept to your website (like creating a platform for blogging), it’s time for a new website!

Writing career relaunch. If you’ve taken a break from writing for a prolonged period of time, you may feel like you simply need to dust off your old author website. However, a new website can actually give your career a boost! How? Rather than emphasizing the gap in your writing career (which may be evident if you’re using your old site), a new website will give your readers a visual treat with eye-catching designs, new logos, updated headshots, and insights into forthcoming projects!

A bigger, better budget. If your website was originally built on a shoestring budget, and you now have the finances available to create something better, the smarter choice is to invest in a completely new author website rather than renovating the old one. You can toss out those overused, standard website themes and opt for a completely customized website! Instead of sticking to basics, you can choose interactive design features like scrolling headers, oscillating color schemes, and more. And even better, you can now have someone else do all the work! Hire the professionals at Web Design Relief.

Reasons Why You Should Renovate Your Author Website (And How To Do It)

Update your color scheme. This is one of the easiest ways to update your author website and give its overall appeal a boost. The latest trends call for neutral shades with a vibrant pop of color, but play around with your settings until you find a color story that suits your writing style and genre!

Add or update your photos. Breathe new life into your existing website! Update your headshot and add some new accent photos of important events in your writing career. 

Social media integration. For a successful writing career, networking is a must. Add social media follow buttons to your header or footer (or both!) so readers and industry insiders can stay connected and follow you.

Your writing career is ever-changing, and your author website should keep up with current design trends as well as your latest writing news. If you’ve undergone a major change in your career, or your website is stuck in the wrong decade, it may be time to start from scratch. Or you may just need a bit of polish in order to shine. Need more tips on how to revitalize your author website? We’ve got you covered.

 

Question: Which feature do you like most on an author website, and which do you think are dated?

How To Start A Book Review Blog—And Score Some Free Books! | Web Design Relief

If you are a ravenous book reader, you may be able to turn your passion for the written word (and your love of sharing your opinion) into a rewarding book review blog. Not only do book review bloggers get the satisfaction of reading and critiquing, they also often score free books from writers and publishers… Continue Reading

5 Mistakes Writers Make On Their Author Websites (And The Easy Fixes) | Web Design Relief

Did you know that every website needs regular care and housekeeping? So unless you have a fairy godmother or can sing well enough to inspire woodland creatures to assist you with your chores, you should keep a virtual broom and wrench handy. Even the most meticulous author website design may experience issues that arise over… Continue Reading


Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
close-link
Live Chat Software