Category Archives: Get More Traffic To Your Website

The Best Author Website Strategies Of Professional Writers | Web Design Relief

If you want readers, editors, and literary agents to take you seriously as a professional writer, you must have an author website. And when your writer website incorporates smart marketing strategies, you reap the double bonus of also proving that you’re committed to building your reputation through enthusiastic outreach. If you want to boost your reputation and your marketing power, Web Design Relief shows you how with tips hacked from the author website strategies of successful writers.

Author Website Content Strategies That Show Publishing Professionalism

Professional author website domain name (URL). Your author URL is your professional address; it should be relevant and memorable (with no extensions that indicate that your website was built using free software). Here’s how to decide which author website domain name is right for you.

Custom, ad-free layout. Cheap or free websites often seem like a good deal—except that many of them contain advertisements. Visitors to your author website shouldn’t be distracted by spammy ads that give off the wrong vibe. Your website should also be personalized as much as your budget allows; after all, your unique voice is your best selling point in your writing career.

Integrated social media feeds. Regularly updating your social media feeds is a great way to grow your audience. But did you know that you can also set your social media updates to appear automatically and instantly on your author website? Not only does this tactic demonstrate to agents and editors that you are committed to marketing, but also keeps your author website fresh and interesting with very little extra effort on your part.

Links to your published works. Whether your published works are poems in literary magazines or full-length books, make it easy for visitors to read your writing. Linking to your published materials demonstrates pride in your work.

Opportunities to sign up for your mailing list. By creating incentives that tempt visitors to sign up for your mailing list, you send a message to industry professionals that you are happy to embrace smart marketing strategies—and you are also setting the stage to support a wide readership. Learn more about which tactics can get people to sign up for your writer mailing list.

Easy-to-use “contact me” page. Make it easy for a literary agent or editor to reach out to you with career-building opportunities by creating a simple “contact me” page. You don’t have to give away your personal information in order to be easy to reach (and it isn’t recommended to do so online). Instead, you can use a plugin to hide your private info, minimize spammers, and facilitate easy outreach for website visitors.

Good headshot. You don’t need to fork over a ton of money to have a great author portrait taken. While a professional photographer can help ensure good lighting, focus, and flattering retouching, you may be able to create an author headshot using nothing more than a simple point-and-shoot or one of the amazing phone photo apps available now. Learn more about how to create a professional-looking DIY author portrait.

And The Best News Is…

Having an author website—even if it’s very basic—is a huge indicator of a writer’s dedication to building a reputation in the publishing industry. So even if you have a very simple author website, you’re already ahead of the game.

If you don’t have an author website, there’s never been a better time to get one! Web Design Relief offers a range of author website design options for writers of all genres and budgets. And our publishing experts can advise you on the strategies that readers, literary agents, and editors love to see.

 

Question: What has been most helpful to you in building your reputation as a committed writer?

How Writers Can Be More Googleable (So People Can Find Your Writing Online) | Web Design Relief

Have you Googled your author name lately? What shows up in your search engine results? If the first page doesn’t include your website or other sites mentioning your books, you may want to reconsider whether your efforts to build an author brand are working. At Web Design Relief, we know that your being “Googleable” makes it easier for readers, editors, and literary agents to find you.

7 Tips To Help Writers Boost Their Google Results And Discoverability

Search Engine Optimization

Every writer needs an author website. Without it, you’re losing a valuable opportunity to create a hub for all your marketing and promotion activities. You’re also missing the chance to optimize that author website to boost your “Googleability.” Your website should be the first Google result that pops up when someone types in your name to find you.

Optimization can be both technical and content based. Techie back-end improvements include the effective use of header tags, metadata keywords, alt-tags on photos, and smart use of hyperlinking. Front-end, content-based improvements that you can do yourself include frequent updating with new content, providing easy connections to social media, and taking advantage of multimedia tools such as photos, videos, and slideshows.

Blogging

Blogging is a great way to keep content fresh and draw traffic to your website—a quality that search engines love. But setting a regular schedule to post is not the only way you can boost your rankings by blogging. You can also:

  • Guest blog on other writers’ sites
  • Promote your blog on your social media platforms
  • Do blog launch tours and interviews when you have a new book release
  • Follow and comment on other people’s blogs

Byline And Book Listings

Authors who quickly release a lot of books tend to have a strong presence in search engine results. It just makes sense that the more bylines you have, the more Googleable you become.

If there’s a big gap of time between releases of your books, you may want to consider doing some short-form publications to keep your name visible. These could include publications in magazines or newspapers or writing short stories or novellas for an indie-published anthology, etc.

Social Media

Social media is so important to Google results that several publishing houses have included a clause in their contracts compelling authors to engage with followers on one or more platforms. Active engagement provides search engines with lots of mentions to feed algorithms.

The bigger social media platforms are preferred by Google because of their massive reach. Consider engaging with your readers wherever they hang out most: Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, etc. YouTube is owned by Google, so if you’re comfortable with “vlogging,” YouTube will give your search engine results a big boost.

Deep engagement on a few social media platforms is far preferable to shallow engagement on many, but there are some sites where book authors should at least claim their profiles. These would include:

  • Goodreads
  • LibraryThing
  • BookBub
  • LinkedIn (particularly for nonfiction writers and journalists)

Google Account Optimization

You already have a Google account if you have signed up for Gmail, Google Drive, Google+, etc., but how long has it been since you checked your Google profile? Make sure to include a tagline and an introduction about your work in the personal information section. Integrate relevant keywords to help improve your Google results and rankings.

If you use Gmail, create an email address that includes your author name, rather than “bookwriter234” or something equally unspecific.

Writing Contests

Finalists and winners of writing contests are often publicized by the contest coordinators, adding another listing of your name to search engine algorithms.

Indie Writers Go Wide

If you’re a self-published indie writer in control of your own book distribution, consider “going wide” rather than being exclusive to a certain vendor. When your work is available on Amazon, Apple Books, Kobo, Google Play, Barnes & Noble, Ingram, OverDrive, Scribd, Tolino, Playster, Bibliotheca, and Baker & Taylor, your Googleability will rise.

If you want to build a brand and get your writing in front of readers, editors, and agents—being Googleable is mandatory. Discoverability depends on increasing your visibility in search engine rankings, and the results can make all the difference in your writing career.

We just typed your name in the search bar. What will we find?

 

Question: What methods do you use to increase your visibility in search engine results?

How NaNoWriMo Can Boost Your Writing Career In Just 30 Days | Web Design Relief

One of the most highly anticipated racing events of the year happens in November: The New York City Marathon. And for some authors, the high point of the year also happens in November, when writers line up on November 1 to begin the 50,000-word National Novel Writing Month marathon, hoping to reach the finish line… Continue Reading

How To Pick The Right URL Or Domain For Your Author Website | Web Design Relief

At Web Design Relief, we know that choosing the right URL or domain for your new author website is just as important as designing and developing the actual website. Your Uniform Resource Locator (URL) is the web address that people will use to find your website on the Internet—it will represent you to your fans,… Continue Reading

How Do You Spell SEO? Tips to Help Search Engines Find Your Books | Web Design Relief

With thousands of books published every day, one of the biggest hurdles for up-and-coming authors is discoverability. In order to successfully sell your book, an interested reader has to know about it! So how do you get the word out about your book? The experts at Web Design Relief know that one of the most… Continue Reading


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