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Category Archives: Get More Traffic To Your Website

5 Ways To Make Your Author Website More Searchable And Visible Online | Web Design Relief

5 Ways To Make Your Author Website More Searchable And Visible Online | Web Design Relief

Every writer should have an author website; it acts as your online “business card” and information hub. If a literary agent, editor, or reader wants to know more about you and your writing, they’re going to look for you on the Internet—so it’s important that an online search engine like Google quickly brings your author website to their fingertips! At Web Design Relief, our experts know the tips, hacks, and strategies that will make your author website easily searchable and visible online.

How To Make Your Author Website Searchable And Visible Online

Search Engine Optimization

Search Engine Optimization (SEO) will help your author website show up at the top of search results lists. To start, pick 8-12 keywords that best describe your writing, your themes, and your author brand (don’t forget to include your name). Then, make sure those terms appear as often as possible on your site. Don’t overdo it or force keywords where they don’t make sense—you’ll end up with text that sounds stilted and poorly written. Simply make a point of using your keywords in blog posts, headers, your bio, even in the backend of your website. The terms don’t even have to appear on the page for Google to pick them up: Adding titles to your images can do wonders for your online visibility.

Marketing

One of the most reliable ways to direct traffic to your author website is to simply let people know you’d like them to visit! Choose an easy-to-remember URL and include  your website address in your correspondence signature and on promotional materials: bookmarks, posters, postcards, and giveaways. Mentioning your website in your author bio with your published writing is another great way to help readers find their way to your site.

Cross-promotion is also a powerful way to expand your audience. Talking about your writing as a guest on someone else’s blog or podcast exposes potential new readers to your content. And if they want to know more, invite them to visit your author website!

Social Media

If your author website is where readers go to learn more about you and your writing, your social media platforms are where readers go to engage with you in real time. Maintaining an active social media presence lets your followers develop a personal connection to you and your author brand. Your social media accounts can show up in Internet searches for your name, so they serve as another landing point for new readers.

In order to bring your Facebook, Twitter, Instagram, and Pinterest followers to your author website, be sure to have a prominent link to your website on your social media platforms (and vice versa) so that followers can connect with just the click of a button.

More Publication Credits

It may seem obvious, but your writing is central to expanding your brand as a writer. What better way to get people interested than to get your writing in front of as many readers as possible? Literary journals and magazines are ideal for this purpose, since they have already spent time building reliable audiences. Each journal that publishes your work introduces you to another new audience, so making carefully targeted submissions to a wide variety of journals is an excellent way to increase interest in your writing and bring more visitors to your author website. And online journals offer the opportunity to link directly to your author website in your author bio.

If you need help researching the best markets for your writing and developing an effective submission strategy, Writer’s Relief can help!

Giveaways

Who doesn’t like free stuff? If you want to build traffic and help your author website rank higher in online searches, consider offering an incentive. Contests and giveaways are easy ways to generate clicks, and the prize or freebie doesn’t have to be expensive. A free copy of your e-book or a subscription to a journal that has published your work won’t break the bank, and they’re the kind of reward that readers can get excited about. You can even tie the contest to your mailing list to keep those new visitors coming back to your site again and again.

With the Internet now the go-to information source for most people, your author website serves as your online identity and reader resource. Use these tips to help your website move higher in search results so that you—and your writing—are more visible and easy to find!

 

Question: What strategies have you used to attract visitors to your website?

How The Right Content On Your Author Homepage Makes Visitors Stick Around | Web Design Relief

One of the most important features of an author website is the homepage: It’s your business card, welcome mat, and first impression all rolled up in one! But with so many possibilities for content, it can be quite overwhelming to determine what does—or doesn’t—belong on your author homepage. Make the wrong choice, and visitors will quickly bounce. The experts at Web Design Relief have put together a list of design tips and key elements to help you build an effective, good-looking homepage that will encourage visitors to stick around and explore your site, check out your books, and sign up for your newsletter or mailing list.

Author Homepage Content That Readers Can’t Resist

A Clear-Cut Author Brand

Your homepage should clearly present your author brand: who you are as an author and the genre you write in. This can be reinforced by your homepage theme and layout. For your font and background, choose a style, color, or image that relates to your work. You can use elements that reflect your genre; for example, a dark, eerie mansion in the woods for horror, or hearts and flowers for romance. Or you can focus attention on your latest book by using the book cover in the banner the way Bella Andre does:

This is also a good place to bring your credentials to the forefront—don’t bury the lead! If you’re a bestselling author, now’s the time to mention it. If you have a great quote from a book reviewer, you want to get it in front of your audiences as well. You can also use this space to tell the story behind the story. But remember, clean and simple is much better than cluttered and distracting. You want your audience to know they are in the right place and be intrigued enough to continue reading.

The Scoop On Your Latest Book

If visitors are coming to your author website because they want to know more about your latest book—make it easy for them to find what they’re looking for! Use an eye-catching image of your book cover art, and be sure to feature any great quotes from reviewers. If you have a new book coming out, be sure to showcase it. Include a short book blurb to hook readers and turn them into buyers. Encourage visitors to go deeper within your website by offering the release date (if your book isn’t published yet) and linking to an excerpt. Or you can have Buy buttons that link to sites where your audience can purchase your book. Take a look at how Harlan Coben’s author website handles his pre-release info on his homepage:

An Irresistible Call To Action

Your call to action should be obvious on your homepage. You want visitors to easily perform the action you want: Do you want them to sign up for your newsletter? Read your blog? Buy your book? Whatever you determine your call to action will be, make sure it’s clear and engaging. And regularly check your analytics to determine how readers are coming to your author website and what pages they visit most. This will help you market more efficiently.

Keep things simple: If you want visitors to read your blog, include it as a page on your author website, rather than in a separate location. Have a link on your navigation bar for quick access. For newsletter sign-ups, you can have the sign-up box be a constant element on your sidebar so that it’s available to your reader on any page on your site. This way, you’ll provide a convenient opportunity without being too aggressive. Another option is to have a newsletter widget on the homepage that pops up whenever your site detects a visitor is about to leave. You’ll be surprised at how well it works! Here’s how author James Patterson gets more newsletter sign-ups:

Quick Connections To Social Media

While visitors are hanging around on your author website homepage, make sure they can also easily connect to your social media. Place recognizable Facebook, Instagram, and Twitter buttons or widgets in the sidebar, the book showcase section, or in the banner. The widgets will offer a sneak peek of your latest tweets, posts, or a few photos from your Instagram. You want your fans to be able to follow you on social media as well in order to get updates in real time. Here, Rita Woods has her social media buttons right next to her latest book on her author website homepage:

News About Upcoming Events

Showcase the latest news, publications, and upcoming events on your homepage: book tours, signings, or readings at local bookshops. You can add photos or videos from previous events as well. Fans enjoy reading about and meeting their favorite authors—and a meet-and-greet is a great opportunity to hand-sell your book! Engage your audience with news about contests, raffles, gifts, and refreshments. J.K. Rowling may not be serving any pumpkin juice, but her fans can catch up on her latest news right on her homepage:

With the right elements on your author homepage, you’ll entice visitors to stay longer and become dedicated fans.

If you don’t have an author website yet (and really, you should!), the experts at Web Design Relief are ready to help. There’s a package for every budget—schedule a free consultation today!

 

Question: What makes you want to spend time on an author’s website?

10 Easy Ways To Drive More Traffic To Your Author Website | Web Design Relief

Once you have an author website that works well for your genre and acts as your online business card, it’s time for the next step: getting your readers and potential new fans to visit! Your author website should act as an online hub where you can showcase your latest publication credits, offer links to purchase your books, update followers on your next public engagement, and much more. The marketing experts at Web Design Relief know how important it is to drive traffic to your website—and we’re sharing our secrets and tips with you!

How To Rise Above The Noise And Boost Traffic To Your Author Website

Engage On Social Media

Make sure you post a link to your author website on all your social media! Some writers maintain all their social media platforms using one social media managing site like Hootsuite or Buffer. You can then easily post website links and info on Twitter, Instagram, and Facebook all at once.

You should also feature social media icon buttons on your author website in order to cross-promote and build your audience.

Use Hashtags

It is important to get the social media posts featuring links to your author website in front of the widest audience possible. One way to do this is by using hashtags in your Instagram and Twitter posts. Hashtags group together posts with a common topic so that it’s easier for users to find the information they are interested in. Hashtags can be genre specific, such as #Horror, #RomanceWriter, #SciFi, or more specific to the writing process like #AmEditing or #Writing. If your new romance novel cover is ready, tweeting “Take a look at the new cover design for my latest book” with a link to your website and the hashtag #RomanceWriter will help you reach an audience beyond your own followers!

Put Your Website Address On Everything

As an author, you probably have business cards, flyers for readings, bookmarks, even books you’ve written—and your author website URL should appear on all of them! If you are doing a public reading, for example, having your website address on your handouts offers a way for members of the audience to find you (and your work!) after the reading. Find tips here for reading your writing in public.

Utilize Keywords For SEO

When writing content for your website, always include keywords to improve your site’s odds of showing up higher in search engine results. The closer to the top your website appears during a search, the more people will see it and click on your website. One of the reasons for this is sheer immediacy, but another is because many people think links that populate first are superior to those found three pages down. You can use tools like Google Suggests to find the best SEO keywords for your website blog content.

Collaborate With Other Authors

Working with other authors is a great way to promote your website and encourage new visitors! By combining your fan-building efforts with other writers, you can reach a larger audience than you would on your own. When one member of your author team publishes a short story, poem, or book, all the members can share the news with their followers—along with your website addresses. You can also host readings together to pull in a larger audience and cross-promote your website to bring in more traffic. A combined book giveaway or writing challenge is another way to attract more visitors to your website.

Give Visitors A Reason To Stop By

Everyone loves a freebie! Entice visitors to your author website with special content: an exclusive chapter or background story for a character, or a sneak peek at your new cover art, or access to your new book trailer.

While it is important for audiences to visit your author website, it is also crucial that they engage with it once they are there. Create a call to action that gets visitors to sign up for your newsletter or e-mail list.

Interact In Your Online Community

Make connections! There is a large community of readers and writers out there, and being active in that community will bring curious readers to your website. Comment on other people’s social media posts and visit other author websites.

Write Guest Posts

Writing guest posts for other websites or blogs is a great way to reach a new audience for your writing and your author website. Just be sure that the site you are guest blogging for is a good match for you and your work! And don’t write a guest post that is basically just an advertisement for you and your website: Offer something useful and interesting.

Update Your Author Website

A slow, outdated website will cause visitors and potential new fans to bounce more quickly than a kangaroo on a trampoline. Periodically review your author website to ensure all the links work, the information is current, and there is nothing hindering the speed of your website.

Track Your Visitors

Programs like Google Analytics let you track how people found your site so you can better understand which promotional tactics are most effective.

By following these ten tips, you’ll be able to bring more traffic to your author website and build your audience for your writing. And if you don’t have an author website—what’s stopping you? It’s easier and more affordable than you’d think! Contact Web Design Relief today to schedule a free consultation and learn more!

 

Question: How do you attract visitors to your author website?

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How Writers Can Be More Googleable (So People Can Find Your Writing Online) | Web Design Relief

Have you Googled your author name lately? What shows up in your search engine results? If the first page doesn’t include your website or other sites mentioning your books, you may want to reconsider whether your efforts to build an author brand are working. At Web Design Relief, we know that your being “Googleable” makes… Continue Reading


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