Category Archives: Search Engine Optimization

Mistakes That Can Lower Your Website’s Search Engine Rankings

Your author website is the hub of all your marketing and publicity efforts. And the more fans who visit your website—the more newsletter sign-ups, event attendees, and book sales you’ll get! Since about 75% of searchers never scroll any further than the first page of search engine results, it’s important to optimize your website to… Continue Reading

How To Identify (And Focus On) Your Promotional Strengths

Your dreams of being a successful, published writer probably didn’t include visions of pounding the pavement and sending out email blasts, trying to sell your book. But whether you’re traditionally published or self-published, doing your own marketing is the new reality. The trick is to find out what you’re good at (and what you’re not!)… Continue Reading

Is Your Author Website On The Naughty Or Nice List?

Santa’s making a list and checking it twice—and it may surprise you to learn that author websites are on the list too! (We have insider info from Rudolph about who makes which list.) Wondering if your author website is on the Naughty or Nice List? Read through this collection of the worst and best features… Continue Reading

Remember Google Authorship? Here’s The Next Best Thing For Writers

About a year ago Google discontinued Google Authorship, a program meant to help writers improve their author website’s search rankings. So what does the elimination of Google Authorship mean for writers today? Is there an alternative way to boost your SEO? What Was Google Authorship? Google Authorship was a program rolled out by the search… Continue Reading

10 Questions To Ask Yourself Before Launching Your Author Website

  Whether you want an interactive website with all the bells and whistles or a simple landing page, an author website is an essential part of your author platform. If you’re thinking about developing your online presence by launching an author website, start by asking yourself these questions. Do I really need an author website?… Continue Reading


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