Category Archives: Online Publishing

Poets: The Easiest Way To Build An Author Website—Start Here | Web Design Relief

For poets, building an author website doesn’t have to be an arm-twisting exercise in self-promotion. Instead, creating an author website to showcase your poetry should be an opportunity for self-expression—one that just happens to grow your fan base, sell more copies of your poetry collection, and improve your professional networking!

And the experts at Web Design Relief have more great news! As a poet, you are creative, artistic, inquisitive, intelligent, exacting, and passionate—all the qualities needed to build an outstanding author website.

The only question is…where to start?

What’s the easiest (and cheapest) way to build a website that will showcase your poetry?

Here are the first steps to take in order to create a professional website that can build your reputation for quality poetry.

First: Decide What’s Important—Clarify The Objectives Of Your Author Website

Here’s a list of objectives that many poets hope their websites will achieve. Read through the entire list, then rank the objectives in order of their importance to you (print out this worksheet if it makes it easier). Doing this will give you a better sense of what you want your author website to do for your career as a poet.

Learn more: What Is Your Author Website’s Primary Mission? | Web Design Relief

Author Website Ideas Design Worksheet For Poets

10 = very important

1 = least important

(HINT: Ties are okay!)

____ A place to showcase full-length poems so people can read them online

____ A focused retail site for selling my poetry collection or other books

____ Impress visitors with immediate, emotional images (less text, more color) that convey the mood/tone/impressions of my poetry

____ A central hub that serves as the linchpin for my social media efforts

____ Highlight (front and center) my professional writer bio and poetry publishing accolades

____ A web property that gives me full control over a private author mailing list and fan-building efforts (in contrast to the lack of control on social media)

____ Emphasis on personal branding in order to position my online persona as the center of my marketing efforts

____ An interface that makes it easy for publishing professionals to find and contact me about potential career opportunities

____ An easy-to-update website that focuses on habitual blogging

____ A website that is going to promote my marketing and outreach efforts (like poetry readings, seminars, and talks)

____ Claim the exact website domain name (URL) that I want

____ A webpage that is going to support the growth of an audience of poetry readers (a la Instapoets)

____ Exert some control over the information that search engines offer when someone “Googles” my name (aka Search Engine Optimization)


A Publishing Tip All Web-Savvy Poets Must Know About Starting A Poetry Website

If you are planning to publish your creative writing on your private author website, it’s important to be aware of publishing industry standard practices regarding what is considered previously published writing.

Most literary journal editors will not consider previously published work. That means, if a short story or poem has been published before, it is no longer acceptable for publication anywhere else (unless the periodical specifically acquires “reprint rights”).

So if you share your poems on your author website, most editors will consider them to be published—even if they have only been read by a handful of people.

Discussions about what is considered previously published writing can get very complicated. Click here for an in-depth exploration about the definition of previously published writing.

Decide How You Want Your Author Website To Look

The best author websites reflect the personalities, interests, and styles of the writers who own them. In order to be sure that your poetry website mirrors who you are as a writer, check out our web design personality self-test. You’ll find out if you are a minimalist, a social butterfly, a traditionalist, or an imagist. With a better sense of who you are and what you like in an author website, you can move forward with confidence, knowing that readers will come away from your website with an accurate perception of you as a poet.

Here’s the first question in this fun web design personality quiz!

What’s your favorite way to spend a Sunday afternoon?

  1. a) Calling your friends to catch up on the latest gossip
  2. b) Taking it easy, not making too many plans
  3. c) Paintball tournament, followed by redoing your kitchen, followed by an evening walk near your favorite lake
  4. d) Doing your chores, then reading or watching TV

Take the rest of the quiz right now, then come back to this page!

How Much Money Should You Pay For Your Author Poetry Website?

The cost of an author website will depend on your commitment to quality, imagination, and budget. To create a website for your poetry, you’ll need to establish a budget and then do some research to discover how to stretch your dollar as far as it can go.

Overview Of Your Author Website Design Options

Cheap/free author website. There are a number of blogging websites that offer writers the ability to create free websites. The major advantage of a free website is obvious: It’s free! But the old adage that you get what you pay for holds true when it comes to free website-building platforms.

Here are some of the drawbacks that could come with using a free website tool:

  • Limited customization abilities (or none at all)
  • Cookie-cutter websites that don’t necessarily capture a writer’s unique voice
  • Time lost figuring out what you can and can’t do on your free website
  • No human support for questions/issues
  • No shopping cart for book sales
  • Advertisements on your website that are beyond your control
  • Limited functionality for developing a fan base (such as restrictions on plugins that allow writers to build an emailing list)
  • No URL (domain name) choice (which can make branding as well as communication difficult)
  • Hidden surcharges for “upgrades” that are available at little to no cost under different circumstances
  • Potential difficulty upgrading or changing your branding later on
  • Privacy issues (stemming from limitations on “contact me” forms)

For some writers, the advantages of having a limited, free website outweigh the disadvantages of having no website at all. So if choosing a free website is the only way for you to have any website—go for it! Just be sure you research ALL of your options before making a commitment.

Middle-of-the-road author website investment. Most poets who strive for professionalism work with website design companies like Web Design Relief. Web design companies are not free, but they usually offer various options for writers to accommodate various budgets. Here are some of the advantages of working with a web design company:

  • High-value investment through semi-custom web design (not cookie-cutter, but not 100% custom)
  • Website design that captures a writer’s personal voice/style/brand, which is really important in the publishing industry
  • Responsive customer support means less time asking questions, more time writing
  • No outside advertisements on your site for a professional, quality appearance
  • Lots of flexibility for fan base building and integrating social media functionality
  • Shopping cart for book sales
  • URL flexibility (plus, a good web design company will take care of hosting and registration for you, which saves time)
  • Upgrades that are not simply hidden fees and may even be built into varying packages
  • If you ever need to change your author website, you have a company that will ensure a seamless transition

Investing in a web design company to professionally build your poetry website may prove to be a key strategy in developing your reputation for quality as a poet. Expect to pay anywhere from five hundred to a few thousand dollars, depending on your budget and goals.

For a sample of what a web design company might charge, check out the writer web design packages.

High-end poetry websites. Web design companies who cater to corporations and famous brands have been known to charge a starting fee of $10,000 for web design. Some global bestselling writers do have extremely expensive websites in order to support their enormous audiences.

But do you need a website that could cost as much as a dream vacation?

We don’t think so.

For better or worse, poets don’t usually need to make huge investments in order to create an author website that beautifully and effectively gets the job done.

How To Effectively Communicate With Your Website Designer

We could talk all day about plugins, SEO, and custom coding, but all the technology in the world won’t help your writing career unless you have a good relationship with your website designer. Because your designer holds the key to building your website, it’s important that he or she understands who you are as a poet.

Here’s how to ensure you and your website designer are on the same page:

Make your priorities known. Offer your designer a list of your priorities in their order of importance (hint: you can base it on our list above).

Share examples of poetry websites or author websites that you like. Offer your web designer links to three or four examples of author websites (preferably poets like you). Then, share details about what you like—and don’t like—about those websites.

Get visual. If you have specific ideas about images you would like to use—or if you already hold the copyright for images you would like incorporated into your poetry website—be sure to communicate this to your web designer. If you’re not sure about what images you would like to use in the header section of your website or elsewhere, there’s no need to stress about it! Your web designer is there to help you sort through your choices and make decisions.

Headshots and cover art. In a best-case scenario, you will be able to give your web designer a JPEG of your author portrait prior to the start of the website design. If you have published a poetry collection, be sure to send over high-quality images of your cover so that your designer can incorporate your cover art into the site.

Brace yourself for a reality check. Unless you are paying a high-end web designer to build a website for you from scratch, you may be disappointed to learn that some website management systems are not able to accommodate all of your requests. The value of investing in a semi-custom website means you won’t have to empty your bank account in order to have a great website, but you may be limited in the custom options you have to choose from.

Remember: When it comes to communication—more is better!

The designer for your poetry website is not a mind reader; clear communication must run both ways. At some point, you may be tempted to abdicate your responsibility to make decisions about your website and leave it up to your designer (Do what you think is best!). But we’d like to offer you a word of caution: Don’t.

A good web designer (especially one like Web Design Relief that specializes in working with writers) should have great suggestions that meet your particular needs and goals. But leaving every choice up to your designer with little direction could end in frustration for everyone. The more specific you can be about your preferences, the more likely you will actually get an author website you’re happy with.

More Resources For Your Poetry Website Design

Whether you’re taking a DIY approach to your author website or working with a professional website developer, these articles will help you build a more effective online platform for your poetry career:

The 5 Essential Elements Of Eye-Catching Images On Your Author Website

Your Secret Identity: 7 Ways To Safeguard Your Author Pen Name Online | Web Design Relief

Strategies To Keep Your Author Website Safe (For Yourself And Your Visitors) | Web Design Relief

The Surprising Things You Need To Know To Launch Your First Author Website | Web Design Relief

The 5 Essential Pages You Need On Your Author Website—Decoded | Web Design Relief

The #1 Thing Most Writers Miss When Building An Author Platform | Web Design Relief


Question: Can you help us? Tell us what you think is the most important single element of a poet’s website!


Are You Using These 5 Online Promo Tools To Build Your Reputation As A Writer?


As a writer, you probably want to spend most of your time focusing on your writing, and less time posting on Facebook, Twitter, or your author website. But your online platform is essential to launching a successful writing career in today’s publishing industry. These exciting online promotional tools can minimize the time you spend on social media, while simultaneously helping you connect with more fans and build up your author platform!

The 5 Best Online Promo Tools For Writers


  1. Interactive Calendar Manager

If you have upcoming readings, book signings, or other writing events, an interactive events calendar on your website will help visitors stay up to date with your promotional activities. Calendars with Google integration will give fans an easy way to check the location of your events using Google Maps, or to add a reminder to their own Google Calendars so they don’t miss your next signing or reading. By making it easy for fans to follow your events, you can increase attendance and quickly get the promotional word out about your book. Just be sure to keep your listings relevant and current.


  1. Social Media Management Tools

Posting across a wide range of social media networks is a great way to maximize your interactions with fans—but keeping a handle on Twitter, Facebook, Google+, and other platforms all at once can become overwhelming! Social media management tools like Hootsuite can help writers post and schedule content across multiple platforms, as well as manage other followed pages and track relevant search terms. With everything displayed in panels on one page, managing social media posts has never been easier—and you’ll have access to a wide range of platforms to effectively promote your work!


  1. Mailing List Services

If you want to contact your fans directly, a mailing list is the way to go! With just a few clicks, you can send direct messages to any subscribers who have provided  their emails, ensuring that fans know about upcoming appearances, giveaways, and contests. While it’s important to include big announcements like book launches on your homepage, some fans may not check your website every day. Using a mailing list manager like MailChimp will help ensure your promotional news makes it into your readers’ inboxes.


  1. Facebook Ads And Promoted Tweets

Boosting and promoting your posts on Facebook and Twitter can be a powerful marketing tool—them correctly. Although you do need to pay a fee to boost your posts and tweets, you’ll be able to share your content with a wider audience and get more exposure in the long run. If you have a new book or other project you want to build an audience for, increasing the reach of your posts on Facebook and Twitter might help you get results and build your fan base!

  1. Contest Coordinators

Hosting a contest is a smart way to increase traffic to your social media and website and reach potential new fans. But if you’re worried about the many hours you might have to spend planning, organizing, and running a contest, don’t panic—there are apps available to help you run great social media contests. Some, like WooBox, ShortStack, Binkd, and Tradable Bits have free versions you can use to make your contest a success.


QUESTION: What promo tools or plug-ins do you use on your author website?






Inbound Marketing For Authors: Setting Up Your Mailing List

Inbound Marketing For Authors What Is Inbound Marketing FINAL - Copy

In our first article about Inbound Marketing For Authors, we learned how Inbound Marketing can benefit your author brand. Now we’ll take a look at how to set up a mailing list, integrate it into your author website, and send out your first mailing. Let’s get started!

Set Up Your Mailing List

Your mailing list is the most important element of your Inbound Marketing strategy. Having a mailing list gives you immediate access to a built-in audience that’s already invested in your author brand and your writing. To set up your mailing list, you’ll need to choose a mailing list management company that offers the kind of service and support you’re going to need. There are many out there: MailChimp, iContact, and Constant Contact, to name a few. If you’re just starting out and want a user-friendly interface, we recommend MailChimp, because it also offers you the benefit of seamless integration with WordPress (more on that later).

While the specifics of setting up a mailing list will vary from company to company, there are some requirements that are common to all. You’ll need to:

  • Give your list a name: Try something that makes sense like “General Mailing.” If you create more specialized lists down the line, you can give them more specific names like “Book Launch” or “NY Poetry Event.”
  • Import any email addresses you have from previous lists: If you’ve had a mailing list before or if you have a list of friends or other personal contacts you wish to add, you can do that. NOTE: Make sure you have permission before you add someone’s email address to your list. Failing to do so may constitute spamming.
  • Create a campaign: A campaign is a prepared group of mailings with a defined purpose. Maybe your first goal is simply to share information about yourself. Your campaign would then start with a mailing that introduces your subscribers to your author website’s latest content. Later, you can apprise your followers about your books and appearances, etc.

Integrate Your Mailing List Into Your Author Website

How you integrate your mailing list into your author website may depend on how your site is built. Most email marketing providers give their users bits of code (usually HTML) that they can place on website pages of their choosing. However, there are some companies that allow compatibility with different CMS, such as WordPress. If you’re using WordPress and MailChimp, we recommend this plugin to create a simple yet attractive opt-in form for your author website.

Remember to showcase your opt-in form in a prominent place, such as a sidebar or anywhere above the website’s fold. Include a clear call to action so users know how quick and easy it is to sign up for your mailing list.

Pro Tip: Offer first-time subscribers a freebie (such as an e-book, excerpt of your novel, etc.) as an incentive to sign up! Check out this example on our subsidiary site Self-Publishing Relief.

It’s Time To Send Your First Mailing To Subscribers!

When creating your mailing make sure to keep the following in mind:

  • Make the call to action clear: Decide what action you want readers to take and gently lead them toward taking it.
  • Don’t clutter your mailing with information subscribers aren’t expecting.
  • Showcase your latest blog posts or news items in a tantalizing way.

Remember, it’s important to tempt subscribers with just a taste of what’s new on your author website—don’t hit them with everything and the kitchen sink! You want to encourage your subscribers to click through to your author website to read the full story or blog post to increase traffic.

Pro Tip: Make sure you have clearly defined calls to action on any page you send subscribers to in order to keep them engaged and interacting with your content.

In our next Inbound Marketing installment, we’ll take a look at:

  • Defining goals
  • Determining buyer/fan personas
  • Creating workflows for specific personas


QUESTION: Have you used a mailing list to increase traffic on your author website or boost sales of your book?

Web Design Relief’s Links Roundup, April 2016

Welcome to April’s Links Roundup! This month, we’ve found great articles about: making the most of your book sales with social media platforms; writing better headlines for your web pages and articles; ensuring your e-book format stays consistent; and some social media experiments that can help improve your social media reach. Whether you create your… Continue Reading

The Right Way To Share Your Short Story Online

Submitting your short story to literary journals is the tried-and-true method of getting your work published and in front of your audience. But with the Internet providing so many other options, you may wonder—why wait for that elusive acceptance from a lit mag editor? What about posting your short stories on social media or on websites to… Continue Reading

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