As a writer, you probably want to spend most of your time focusing on your writing, and less time posting on Facebook, Twitter, or your author website. But your online platform is essential to launching a successful writing career in today’s publishing industry. These exciting online promotional tools can minimize the time you spend on social media, while simultaneously helping you connect with more fans and build up your author platform!
The 5 Best Online Promo Tools For Writers
- Interactive Calendar Manager
If you have upcoming readings, book signings, or other writing events, an interactive events calendar on your website will help visitors stay up to date with your promotional activities. Calendars with Google integration will give fans an easy way to check the location of your events using Google Maps, or to add a reminder to their own Google Calendars so they don’t miss your next signing or reading. By making it easy for fans to follow your events, you can increase attendance and quickly get the promotional word out about your book. Just be sure to keep your listings relevant and current.
- Social Media Management Tools
Posting across a wide range of social media networks is a great way to maximize your interactions with fans—but keeping a handle on Twitter, Facebook, Google+, and other platforms all at once can become overwhelming! Social media management tools like Hootsuite can help writers post and schedule content across multiple platforms, as well as manage other followed pages and track relevant search terms. With everything displayed in panels on one page, managing social media posts has never been easier—and you’ll have access to a wide range of platforms to effectively promote your work!
- Mailing List Services
If you want to contact your fans directly, a mailing list is the way to go! With just a few clicks, you can send direct messages to any subscribers who have provided their emails, ensuring that fans know about upcoming appearances, giveaways, and contests. While it’s important to include big announcements like book launches on your homepage, some fans may not check your website every day. Using a mailing list manager like MailChimp will help ensure your promotional news makes it into your readers’ inboxes.
- Facebook Ads And Promoted Tweets
Boosting and promoting your posts on Facebook and Twitter can be a powerful marketing tool—them correctly. Although you do need to pay a fee to boost your posts and tweets, you’ll be able to share your content with a wider audience and get more exposure in the long run. If you have a new book or other project you want to build an audience for, increasing the reach of your posts on Facebook and Twitter might help you get results and build your fan base!
- Contest Coordinators
Hosting a contest is a smart way to increase traffic to your social media and website and reach potential new fans. But if you’re worried about the many hours you might have to spend planning, organizing, and running a contest, don’t panic—there are apps available to help you run great social media contests. Some, like WooBox, ShortStack, Binkd, and Tradable Bits have free versions you can use to make your contest a success.
QUESTION: What promo tools or plug-ins do you use on your author website?