Creative writers who blog tend to drive more visitors to their author websites than those who don’t. But what are the secrets behind a successful blog? The experts at Web Design Relief offer ten insider tips for writers who blog!
10 Tips To Help Creative Writers Boost Their Blogs
Post original content. While this may not exactly be a big secret, it’s important to offer readers fresh content on a regular basis. (Google loves original content too!)
Provide relevant metadata. Metadata is the text that is visible to search engine algorithms. When you provide a relevant metadata description, it’s easier for people to find your blog. These 156 characters represent the first point of contact with your author brand, so make them count! Learn how here: Through The Eyes Of A Search Engine: Metadata And Your Searchability.
Get new traffic to old posts. At a loss for new content? Promote your older blog posts on Twitter by using special hashtags like #WaybackWednesday or #ThrowbackThursday.
Use a great blog post title. Don’t let an awesome post languish because of a boring title! A great title sells the content of your post to people who see it on social media, RSS feeds, etc. Use a web analytics tool like Google Analytics and URL shorteners to see which titles drive the most traffic to your site.
Comment on other blogs. When you comment on other blogs, you gain backlinks and a higher volume of traffic, all while building your author brand. Leave thoughtful comments that show you’ve read the post, and use a Gravatar—an image that follows you from site to site to help cement you in readers’ minds. Don’t forget to add your site name next to your own name to further increase traffic when you comment!
Use keywords. These are the words or phrases people are mostly likely to type in when using a search engine, and successful bloggers know that incorporating keywords in their blog post titles and strategically throughout their post content can help boost their rankings. Just beware of “keyword stuffing.” (Hint: Use the Google Keyword Planner for suggestions. It’s free!)
Optimize your images. You have the option of adding alternate text for the images you upload to your blog, which can also boost your SEO efforts. Image-alt text describes the image for search engines, so it’s important to provide descriptive and informative filenames for your images. Include keywords and use hyphens between the words for best results.
Discover the secret of the Yellow Box. Yellow is a color that draws the eye. Consider presenting your call to action in a yellow box (or whatever color matches your brand) within your blog post, and make it easy for readers to subscribe, download a PDF, or buy your book!
Aim for clear, concise posts. You have limited time to interest readers before they get bored and bounce to another site. So make sure you’ve eliminated the clutter of filler words and long, rambling sentences.
Connect with readers. End each post with a question or a call to action to encourage interaction. Here’s more about how to engage your readers.
Ready to optimize your author website’s blog? Before you dive in, check out more tips from Web Design Relief: How To Revise Your Author Website For The Better.
Question: Do you have a tip to share when it comes to driving traffic to your blog?