Welcome to June’s Links Roundup! This month: an author’s guide to book marketing; how to engage your website’s visitors with a “Start Here” page; using Twitter analytics to improve the success of your tweets; and acing your next guest blog post. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.
The Author’s Guide to Book Marketing: Part 1 via Digital Book World – Matt Kaye dispels the myth that there’s only one surefire way to market your book. He also explains how to effectively identify and reach your target audience.
How to Write a High-Converting ‘Start Here’ Page via Copyblogger – Should your website have a “Start Here” page? Beth Hayden reviews the reasons why a “Start Here” page can be an effective way to turn new visitors into fans from their first click into your website.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better via Buffer Social – Using Twitter analytics may be bit confusing, but Kevin Lee breaks down each element in clear, easy-to-understand terms. Learn how to determine your Twitter engagement rate, your follower breakdown by region, who your most important sharers are, and more.
Guest Blogging Strategy: How To Knock Your Next Guest Post Out Of The Park via blogging wizard – Guest blog posts are a great way to connect with new followers and grow a following. But before you start writing, Adam Connell tells you where most guest bloggers go wrong—and what you can do to maximize your guest blogging potential.